Remove Altruism and Helping Remove Nonprofit Administration and Development Remove Public and Social Policy Remove Values
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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

He writes, “When an Inciting Incident occurs, it must be a dynamic, fully developed event, not something static or vague. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. This can happen with natural disasters or social and political events.[14] I think I’ll move to Los Angeles.’

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). Less than one percent of major gifts are offered anonymously , not surprisingly, as fundraisers encourage public acts of charity.

Ethics 110
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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. This external identity has tangible economic value.[1] It can also deliver transcendent value. Moral identity reflects how well one’s life matches one’s ideal values.[2] More precisely, it’s a pro-social code.[3]