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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. The gift value is identical. The charity signals that the donor is valued. (We This process repeatedly signals a helpful reciprocity social relationship. The tour and experiences help here as well.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

He writes, “When an Inciting Incident occurs, it must be a dynamic, fully developed event, not something static or vague. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. But this must be a crisis for the donor’s people or values. Does this mean that deadlines help?

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How to be an authentic guiding sage for your donors

iMarketSmart

She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Often, it’s obvious.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Often, it’s obvious.

Values 52
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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). In response, I returned to school to study fundraising and nonprofit sector leadership and their relationship to normative ethics.

Ethics 110
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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

Effective fundraising can deliver real value to donors. This external identity has tangible economic value.[1] It can also deliver transcendent value. Moral identity reflects how well one’s life matches one’s ideal values.[2] This gift may be simply an individual helpful act. 1] But fundraising can do more.