Remove Altruism and Helping Remove Psychology Remove Values
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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. In this article, we will explore 18 tips to help non-profits achieve these goals. They also feel valued and part of your organization’s community.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity. It’s probably the most valuable gift you can give.

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Should you thank your donors with a gift?

Nonprofit Marketing Blog

Social norms are governed by values of community selflessness and altruism. When we are primed to give based on social norms, we donate because we want to make a difference and help others. They also discovered happier people help others more, and they give more. What do I mean by that? A positive mood makes you nicer!

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Pro-Black Organizations Lead the Way for Workplace Mental Health and Wellbeing

NonProfit Quarterly

Even the American Psychological Association acknowledges the country is “facing a national mental health crisis that could yield serious health and social consequences for years to come.” Creating a world that is conducive to everyone’s mental health requires valuing and centering the leadership and experience of BIPOC communities.

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Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

Just to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. In essence, the prospect of receiving a gift activated a feeling of selfishness which, in turn, reduced altruism and consequently cut the average donation.

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How many ways can you say “thank you” to a donor?

iMarketSmart

According to an article in the Journal of Economic Psychology saying thank you can actually have a negative effect on your relationship with a supporter. The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face.

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How fundraisers can help their cause resonate with donors

iMarketSmart

This happens when the donor identifies with its characters and values. 4] Giving doesn’t help the donor. But it can help the donor’s genes. Giving is genetically helpful when, My Cost < (Their Benefit X Our Similarity). If a donor identifies with the factor, emphasizing it will help. The math is easy.