Nonprofit Tech for Good

AUGUST 14, 2022

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

Psychology 114

Psychology Donor Motivation Philanthropy Nonprofits 114

iMarketSmart

JUNE 12, 2023

Association.[15] But torturing your donors is not the point. 17]) The point is that the behavior gives insight into core donor motivations. Review of General Psychology, 15 (2), 99-113. The post The Power of Heroic Philanthropy: Understanding Donor Motivations appeared first on MarketSmart LLC.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

APRIL 10, 2023

Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9]

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52