article thumbnail

Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

article thumbnail

The Psychology of Fundraising: Why Do Donors Give?

The Charity CFO

Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. So, what forces explain fundraising psychology? The Psychology of Fundraising. They associate donating with a sense of honor. Understanding fundraising psychology is more than simply knowing what motivates your donors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Psychology Behind Corporate Giveaways: Why Do They Work?

Nonprofit Marketing Insights by GlobalOwls

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity.

article thumbnail

Newsletter: The Sea of Corporate Money Right in Front of You ; The Psychology of Rounding Up for Charity ; Referral Advice from a Milkman, a Dentist & an Accountant

Selfish Giving

The psychology behind rounding up for charity at checkout. Senior Associate, Corporate & Celebrity Partnerships, Oceana , Washington, D.C. ($69k Make plans now to attend this valuable one-day conference. At my request, David has kindly extended early-bird pricing until Thursday, April 7th. Learn More About BOOST MATCHING ??

article thumbnail

One of the Most Important Leadership Qualities That’s Often Overlooked

NonProfit Leadership Center

Positive Meaning: Associating work with a sense of purpose enhances job satisfaction and employee engagement. The literature on positive psychology and positive organizational scholarship emphasizes the importance of individual contributions to the success of well-being initiatives.

article thumbnail

Keeping the Dream Team: Unleashing the Power of Employee Retention in Nonprofits

NonProfit Leadership Alliance

Nonprofits can create strong psychological contracts by aligning organizational values with staff passions. We must hone in on each employee’s psychological contract and determine what drives them to do their work and what we can do to keep them with our organization.

Retention 178
article thumbnail

The Strategic Imperative of Well-Being: A Guide for Organizational Success

NonProfit Leadership Center

A groundbreaking study by Dr. Jan-Emmanuel De Neve and his team from the University of Oxford and Harvard reveals a compelling association between employee well-being and profitability. They found that well-being is associated with firm profitability, with data being aggregated into a Workplace Well-being Score.