NonProfit Quarterly

APRIL 8, 2024

According to the American Lung Association , drugs that find specific molecular biomarkers can be more effective in killing cancer cells while harming fewer healthy cells in the body. Barriers to Biomarker Testing and Precision Medicine With a total market size of over $80 billion in 2023 alone, precision medicine is here to stay.

Insurance 72

Insurance Health Medical Associations 72

Selfish Giving

SEPTEMBER 15, 2021

I recently finished writing a bunch of case studies for Penn State Health Children’s Hospital , a member of Children’s Miracle Network. I was happy how they came out, but what I was really impressed with is how the team at Penn State Health used them. Nice work, Penn State Health! ?? ?? Really bad and tasteless cause marketing.

Health 147

Health Marketing Marketing Recruitment 147

Selfish Giving

JANUARY 18, 2023

And BDI is doing an incredible job improving the mental health of all Australians. But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. I had an incredible experience working on TEN CASE STUDIES for BDI.

Marketing 130

Marketing Marketing Law Governance 130

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The market is flooded with complex assignments, intricate research papers, persuasive essay requirements, and even AI-based homework solver. This not only upholds high academic standards but also significantly alleviates the stress associated with heavy coursework. AI applications in health and well-being are also noteworthy.

Health 52

Health Energy Psychology Culture 52

Selfish Giving

MARCH 2, 2022

It's the only online conference for nonprofits that focuses on corporate philanthropy (grants), sponsorships, employee volunteerism, workplace giving and cause-related marketing, all in one space! *?? Marketing Your Cause 1. 8 counterintuitive marketing strategies that actually work. SPONSOR* ?? Good to know, Kris! ??

Volunteerism 130

Volunteerism Volunteerism Non-Profits Marketing 130

Selfish Giving

JANUARY 31, 2024

For example, I entered the following prompt into ChatGPT: Searching only Selfishgiving.com, what is the author's opinion of the Engage for Good Conference (previously known as the Cause Marketing Forum Conference )? The author also enjoyed the conference's focus on social media and its role in cause marketing.

Philanthropy 147

Philanthropy Health Nonprofits Food 147

Nonprofit Marketing Insights by GlobalOwls

MARCH 9, 2024

Maximizing Your Business Potential: The Advantages of Managed IT Services in the New Jersey Market In today’s fast-paced digital world, businesses need to harness the power of technology to stay competitive and maximize their potential.

Management 52

Management Marketing Marketing Insurance 52

Selfish Giving

FEBRUARY 16, 2022

How to Make Your Partnership Fly Off the Shelves: Cause-Related Marketing 101 Discover how to showcase your cause in your corporate marketing to create partnerships that prospects can't wait to get involved in. ??Pitch There's a good lesson here for nonprofits focused on marketing sponsorships. Marketing Your Cause 1.

Advertising 130

Advertising Marketing Marketing Food 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 2, 2021

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. And here’s the reason: The charity sector lacks enough marketers who specialize in nonprofit marketing.

Non-Profits 145

Non-Profits Marketing Marketing Social Enterprise 145

NonProfit PRO

DECEMBER 7, 2021

Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.

Marketing 98

Marketing Marketing Associations Foundations 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

NonProfit Quarterly

FEBRUARY 19, 2024

Image credit: Michael on Unsplash A popular area of applied behavioral science, nudges are frequently deployed within public health and healthcare systems to influence people’s choices. But can people be nudged into better health? Sludge adheres only to capitalist market forces while nudging for good draws on other values systems.

Public and Social Policy 52

Public and Social Policy Healthcare Health Ethics 52

Selfish Giving

DECEMBER 14, 2022

While CVS pledged to make up any shortfall for the $10 million they agreed to raise, there was no direct pledge of dollars from CVS to the American Diabetes Association (ADA). CVS touted its donation with this headline: CVS Health announces $10 million commitment to the American Diabetes Association. Marketing Your Cause 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Associations Nonprofits Law 130

Selfish Giving

MAY 8, 2019

My take is that this is good news for cause marketers as BK is helping to mainstream an issue many brands have been hesitant to discuss. And because I knew you would ask: sales of the meals don't trigger a donation to the chain's cause partner Mental Health America. Marketing Your Cause. After raising $1.3M SPONSORED] 3.

Health 100

Health Children Foundations Universities 100

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The SEO-Boosting Power of Influencers: 6 Ways Influencer Marketing Matters In the ever-evolving landscape of digital marketing, the symbiotic relationship between brands and influencers has emerged as a potent force, fundamentally reshaping the dynamics of online visibility and brand promotion.

Marketing 52

Marketing Marketing Collaborations Production 52

Selfish Giving

JULY 12, 2010

A lot of people come to my blog for cause marketing advice, but Tricia Wilkerson, Senior Marketing Specialists at Conifer Health Solutions, found inspiration. Cause marketing isn’t just for B-to-C. Although I’m pretty guilty of thinking of cause marketing as only B-to-C, it can work for B-to-B as well.

Marketing 230

Marketing Marketing Healthcare Health 230

NonProfit Leadership Center

APRIL 15, 2024

A groundbreaking study by Dr. Jan-Emmanuel De Neve and his team from the University of Oxford and Harvard reveals a compelling association between employee well-being and profitability. They found that well-being is associated with firm profitability, with data being aggregated into a Workplace Well-being Score.

Psychology 52

Psychology Health Culture Leadership 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 26, 2023

Why are patients’ health data at risk? The Health Insurance Portability and Accountability Act (HIPAA) provides transparent insights into such breaches. Criminals use personal health information or PHI for different nefarious purposes. Others will sell it on the black market. Find out by reading on.

Management 52

Management Healthcare Medical Associations 52

Philanthropy 2173

FEBRUARY 26, 2023

The most basic distillation of the argument is this: civil society is where we express ourselves, gather together (for non-market, non-state activities) and take collective action, often contrapuntally to the "mainstream" actions of markets and governments. They are entwined with each other. You can download a copy of the article here.

Public Policy 97

Public Policy Civil Society Philanthropy Governance 97

Selfish Giving

MARCH 9, 2022

Some restaurants, like Miami-based Pollo Tropical with 138 locations, are helping WCK with cause marketing programs. Just look at what one highly motivated store can do when the cause marketing stars ?????? Marketing Your Cause 1. Marketing & Sponsorship Manager, Geneva Park District , Geneva, IL ($60k - $70k) 3.

Production 130

Production Food Associations Philanthropy 130

Getting Attention

MARCH 30, 2015

ABQtodo Marketing & Operations Manager Albuquerque Community Foundation (Albuquerque, NM). Associate Director, Marketing San Francisco Ballet (San Francisco, CA). Communications Associate Center for Health and Gender Equity (Washington, DC). Development and Marketing Coordinator Project Concern International.

Marketing 64

Marketing Marketing Public and Nonprofit Management Health 64

Selfish Giving

MARCH 15, 2011

NEAHP – Cause Marketing for Health Care Organizations. Thanks to everyone who came out for our presentation yesterday at the New England Association for Healthcare Philanthropy. What is cause marketing? 8 Reasons Healthcare Organizations Should Do Cause Marketing. The most lucrative cause marketing strategy.

Healthcare 184

Healthcare Marketing Marketing Food 184

Kivi's Nonprofit Communications Blog

APRIL 23, 2024

Does your cause have a museum associated with it you could encourage people to visit? The post Nonprofit Social Media and Newsletter Ideas for May 2024 appeared first on Nonprofit Marketing Guide (NPMG). How can your supporters honor their mothers in a way that’s consistent with your cause? 5/18: International Museum Day.

Health 71

Health Nonprofits Culture Associations 71

Selfish Giving

JANUARY 11, 2023

The popular Marketing Brew (part of Morning Brew ) always uses a ☕️ emoji in its subject line. Another email newsletter I subscribe to, Marketing Examined, always uses a ? to emphasize their focus on mental health research. The American Lung Association could use ? Marketing Your Cause 1. emoji in its subject line.

Children 130

Children Food Health Associations 130

MNA Association

APRIL 24, 2024

In-kind donations: Evaluate the fair market values (FMVs) of in-kind donations received in previous years. Overhead: Consider the various indirect costs associated with running your nonprofit, such as the cost of your office equipment and training for staff members.

Finance 52

Finance Nonprofit Administration and Development Nonprofits Retention 52

Getting Attention

FEBRUARY 2, 2015

Please post YOUR nonprofit marketing job here. Marketing Manager National Institute of Flamenco (Albuquerque, NM). Marketing, Communications & Events Strategist. Marketing & Communications Manager Child Care Aware of America (Arlington, VA). Nonprofit Marketing & Communications Jobs—January 26, 2015.

Public and Nonprofit Management 71

Public and Nonprofit Management Marketing Marketing Poverty 71

Kivi's Nonprofit Communications Blog

FEBRUARY 15, 2024

The American Marketing Association included Social SEO as one of 6 of their 2024 Social Trends for marketers to pay attention to. Optimizing Posts for Search Relevance Example: A mental health nonprofit uses Instagram to share content that directly addresses common search queries, such as “how to cope with anxiety.”

Homelessness 81

Homelessness Environmental Health Associations 81

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? Third, done well, cause marketing is the tide that raises all boats. However, cause marketing can be transformative for your organization.

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Selfish Giving

DECEMBER 20, 2010

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010. I know, I’m as disappointed as you are.).

Marketing 260

Marketing Marketing Food Agriculture 260

Getting Attention

DECEMBER 22, 2014

Please post your nonprofit marketing jobs here. Communications Associate Powder River Basin Resource Council (Sheridan, WY). Communications Coordinator National Flute Association (Chicago, IL). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Vice President of Marketing CaringBridge (Eagan, MN).

Public and Nonprofit Management 66

Public and Nonprofit Management Marketing Marketing Associations 66

Getting Attention

JANUARY 6, 2015

Please post your nonprofit marketing jobs here. Associate Director of Communications Hammer Museum. Brand and Integrated Marketing Manager Crohn’s and Colitis Foundation of America (New York, NY). Communications Associate Initiative for a Competitive Inner City —ICIC (Boston, MA). Los Angeles, CA). Portland, OR).

Marketing 70

Marketing Marketing Public and Nonprofit Management Associations 70

Selfish Giving

MAY 10, 2010

It began with this tweet from fellow cause marketer Steve Drake : White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks. The White Castle promotion is for loyalists.

Marketing 233

Marketing Marketing Food Health 233

Selfish Giving

MARCH 30, 2022

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.) A cause marketing program over there. Folks, the possibilities for cause marketing are really endless. Marketing Your Cause 1.

Psychology 130

Psychology Retail Children Food 130

Selfish Giving

JULY 27, 2022

To encourage employees to enjoy the health benefits of a lunch break, the brand has launched the Tork Take Back the Lunch Break campaign. Marketing Your Cause 1. Associate Director, Corporate Partnership, Share Our Strength , Remote ($103k - $110k) 2. Hint: Track conversations, not clicks. Sponsor ??. ?? Cool Jobs in Cause 1.

Advertising 130

Advertising Food Health Associations 130

Getting Attention

NOVEMBER 3, 2014

Post YOUR open nonprofit marketing and communications positions here. Affiliate Marketing & Communications Coordinator American Civil Liberties Union (New York, NY). Communications Officer National Women’s Health Coalition (New York, NY). Communications Officer National Women’s Health Coalition (New York, NY).

Public and Social Policy 69

Public and Social Policy Marketing Marketing Public and Nonprofit Management 69

Selfish Giving

OCTOBER 11, 2016

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. Last fall, Big Lots mobilized its nearly 1,500 stores and raised $2.2

Children 178

Children Retail Construction Health 178

Getting Attention

APRIL 20, 2015

Associate Director of Email Marketing , NARAL Pro Choice America (Washington, DC). Communications & Marketing Coordinator , Tuesday’s Children (Manhasset, NY). Development Communications Associate , Frank Lloyd Wright Foundation. Digital and Print Publications Designer , Hesperian Health Guides (Berkeley, CA).

Public and Nonprofit Management 68

Public and Nonprofit Management Marketing Marketing Poverty 68