Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. In other cases, you can divide contacts based on which part of your association they are with. Running an organization can be a big challenge.

Associations 117

Associations Management Technology Values 117

Stanford Social Innovation Review

OCTOBER 20, 2022

But the dominant narrative overrides that knowledge with anti-Black racism—the desire not to be associated with blackness and to be as far away from poor people as possible. So, we’ve learned to talk about housing with messages that are values-based. Entire cities were designed with those goals in mind.

Values 131

Values Public and Social Policy Collaborations Culture 131

NonProfit Leadership Alliance

MAY 14, 2024

Whether you’re fundraising for an alumni/ae association or an animal shelter, external economic factors can greatly impact your campaign’s success. Decreased donation value. The value of your donations may also decrease during periods of high inflation. How about marketing costs? Investment income variability.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Bloomerang

SEPTEMBER 30, 2022

Today’s question comes from a nonprofit employee who wants advice on how to ask donors to pay associated credit card fees with purchases and donations. . This, of course, is the donation amount minus the fair market value of goods and services you will be providing (e.g., drinks, appetizers, meal, entertainment).

Associations 85

Associations Retail Values Fundraising 85

NonProfit Leadership Alliance

APRIL 24, 2024

In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. By acquiring philanthropic partners and showing the value of collaborating with your organization, you can secure their long-term support!

Nonprofit Leadership 192

Nonprofit Leadership Leadership Nonprofits Values 192

Selfish Giving

JULY 8, 2020

10 cause-related marketing campaign examples. Marketing Your Cause. Why supporters are unsubscribing from your marketing emails. ??Bottom-line: Digital Content Associate, DonorsChoose (NYC) Have your cause-related job featured here for FREE. But it's well worth the time and effort. I hadn't heard of a few of these!

Values 130

Values Public and Nonprofit Management Food Associations 130

Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Selfish Giving

JUNE 29, 2022

If so, can nonprofits learn from how stadiums market naming rights opportunities to corporations? Do they get permission to use something - like your logo or tagline - on their packaging or in their marketing? Purchased-triggered donations are a punching bag for cause marketing critics. Marketing Your Cause 1. I can help.

Marketing 130

Marketing Marketing Public and Nonprofit Management Advertising 130

NonProfit Quarterly

SEPTEMBER 27, 2023

Because these small businesses are concentrated in expensive markets and have been highly impacted by 2020’s COVID lockdown, layered with pandemic-related anti-Asian sentiment and fearmongering , AA and NHPI entrepreneurs are at risk of commercial displacement. Two stories in this series speak directly to this challenge.

Values 93

Values Community Development Race and Ethnicity Culture 93

Selfish Giving

JULY 14, 2021

I was reminded of this one by a great newsletter I read called Marketer Crew. Provide value immediately by sending new subscribers a sample issue.This sample issue will give them value immediately, let them know what to expect, and get them anticipating your next issue. Marketing Your Cause 1. Partnership Notes 1.

Production 130

Production Marketing Marketing Food 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

The Small Business Blueprint for Digital Marketing Success Today’s market presents a challenging environment for small businesses, which must distinguish themselves in a crowded field where many competitors have larger budgets and more resources.

Marketing 52

Marketing Marketing Advertising Foundations 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 11, 2023

Harnessing Web Scraping Tools for Precise Sentiment Analysis in Social Media Marketing Chapters What is Web Scraping? How can I use Sentiment Analysis in Social Media Marketing? Sentiment analysis can be an incredibly effective tool in social media marketing strategies. What are the Commonly Used Web Scraping Tools?

Marketing 98

Marketing Marketing Ethics Production 98

Selfish Giving

DECEMBER 16, 2020

Down Syndrome Association Q. What is your recommendation for valuing our digital assets when pitching current partners in the new year? The bag is customizable, easy to use, and full of value for attendees. ?? High-purpose brands will double their market value more than 4X faster than low-purpose brands 2.

Non-Profits 130

Non-Profits Manufacturing Marketing Marketing 130

Selfish Giving

FEBRUARY 16, 2022

How to Make Your Partnership Fly Off the Shelves: Cause-Related Marketing 101 Discover how to showcase your cause in your corporate marketing to create partnerships that prospects can't wait to get involved in. ??Pitch There's a good lesson here for nonprofits focused on marketing sponsorships. Marketing Your Cause 1.

Advertising 130

Advertising Marketing Marketing Food 130

NonProfit Leadership Center

APRIL 15, 2024

A groundbreaking study by Dr. Jan-Emmanuel De Neve and his team from the University of Oxford and Harvard reveals a compelling association between employee well-being and profitability. They found that well-being is associated with firm profitability, with data being aggregated into a Workplace Well-being Score.

Psychology 130

Psychology Health Culture Leadership 130

Nonprofit Marketing Insights by GlobalOwls

JANUARY 13, 2024

The AI Revolution in Marketing: From Targeting to Telepathy The marketing landscape has undergone a seismic shift in recent years. Gone are the days of mass-market advertising and generic messaging. Today, the savvy marketer wields a potent weapon: artificial intelligence (AI).

Marketing 52

Marketing Marketing Technology Production 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2023

Essential Skills for Staying Competitive in the Global Job Market With more businesses expanding their operations abroad, the global job market has grown more competitive in recent years. But what is the global job market really like, what are the challenges, and most importantly, what are the skills that you need to stay competitive?

Marketing 52

Marketing Marketing Race and Ethnicity Culture 52

Selfish Giving

APRIL 5, 2023

Explain how your nonprofit's values align with the brand's values. Unlike solution selling, consultative selling is an "approach that focuses on creating value and trust with a prospect and exploring their needs before offering a solution." Marketing Your Cause 1. How to build nonprofit corporate partnerships with email.

Insurance 130

Insurance Associations Values Food 130

Selfish Giving

FEBRUARY 28, 2024

The Power of Purpose-Driven Marketing ? 7 in 10 consumers say they tend to buy brands that reflect their personal values. Alignment with personal values can mean a variety of things to consumers, a past study has revealed, including being respected, supporting good causes, making a difference, and equal rights." Brain Food 1.

Charitable Organizations 130

Charitable Organizations Environmental Food Values 130

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Nonprofits can create strong psychological contracts by aligning organizational values with staff passions.

Retention 179

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 179

Top Nonprofits

JANUARY 9, 2024

Nonprofits, associations, and other organizations with membership programs work tirelessly to create meaningful experiences for their supporters and communities. How to Win Grants: 4 Steps Now that we’ve outlined why nonprofits and other associations might want to apply for a grant, let’s explore how they should go about doing it!

Associations 105

Associations Energy Recruitment Collaborations 105

Selfish Giving

OCTOBER 11, 2023

If you work at the Muscular Dystrophy Association , talk about the Labor Day Telethon and what a successful, fantastic event it was back in the day. ? How to do cause marketing with a drive-thru coffee company. It’s got to be about fit and the alignment of the brand values of both the sponsored entity and the organisation.” ?

Associations 130

Associations Food Values Management 130

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 90

Marketing Marketing Collaborations Values 90

Nonprofit Megaphone

OCTOBER 29, 2023

This piece will look at the ways and value of building not only a longer email list, but also more complete identities for those on your list, and how to best use that information once you’re able to collect it. Email marketing allows you to put what you want people to see directly on their screens.

Marketing 52

Marketing Marketing Retention Values 52

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Marketing Your Cause 1. Associate Director, New Business Development & Member Engagement, Center for Corporate Citizenship , Chestnut Hill, MA ($80k - $100k) 4. Brain Food 1.

Children 227

Children Food Associations Management 227

Affnetz

FEBRUARY 11, 2023

Seth Godin is an amazing marketer and author – and he’s got one heck of a message for Nonprofit fundraisers in The Dip. To me, the book all came down to one passage: Influencing a market is more of a hill than a wall. People in the market talk to each other. They are influenced by each other. Let’s unpack this!

Fundraising 130

Fundraising Fundraising Energy Associations 130

Selfish Giving

JULY 12, 2023

Here's what I got back from ChatGPT: Email Subject Line: Unite for a Cause: Ignite Your Brand with Friends of Minuteman National Park Dear [Company Name], I am reaching out today to present an exciting opportunity that aligns perfectly with your company's values and objectives. A good example of B2B cause marketing.

Production 130

Production Food Associations Education 130

Kivi's Nonprofit Communications Blog

JULY 23, 2020

My firm recently reached out the American Association of Community Colleges to let them know about a nonprofit client’s successful effort to get a community college approved for Erie County Pa. Same goes for daily papers and TV stations in mid-size to large markets.

Values 99

Values Advertising Associations Leadership 99

Nonprofit Marketing Insights by GlobalOwls

MAY 31, 2024

Emotional Impact of Typography Different fonts can trigger different feelings and associations. For instance, serif fonts, like Times New Roman and Garamond, are often associated with tradition, reliability, and respectability. Check out the Tips, Strategies, AI Tools, Masterclass, Courses, and Community.

Psychology 52

Psychology Associations Retention Communication 52

Stanford Social Innovation Review

MAY 7, 2024

By Maoz (Michael) Brown Investors have a lot on their plates: inspecting quarterly reports, following market trends, meeting with management teams, sourcing deals, courting potential co-investors, and much more. We should pay special attention to market-rate investors, as this is the most logical comparison group for traditional investing.

Environmental 85

Environmental Non-Profits Finance Activism 85

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The SEO-Boosting Power of Influencers: 6 Ways Influencer Marketing Matters In the ever-evolving landscape of digital marketing, the symbiotic relationship between brands and influencers has emerged as a potent force, fundamentally reshaping the dynamics of online visibility and brand promotion.

Marketing 52

Marketing Marketing Collaborations Production 52

NonProfit Quarterly

APRIL 19, 2023

Image Credit: Thiago Matos on pexels It would be under [President Dwight] Eisenhower’s watch that the nation would add the phrase “under God” to the Pledge of Allegiance and would offer “In God We Trust” as the country’s first official motto—one that would be added to US currency to remind the citizenry of the divine nature of the free market.

Public and Social Policy 93

Public and Social Policy Marketing Marketing Governance 93

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

Chapters Enhanced Focus on Core Competencies Outsourcing enables companies to redirect their focus and resources towards core competencies—the areas where they excel and add the most value to their customers. One area where it can be beneficial to outsource to a professional is marketing.

Non-Profits 52

Non-Profits Associations Production Finance 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 7, 2023

15 Must-Implement Marketing Strategies for Success in Silicon Valley Silicon Valley has long been recognized as a hub of innovation and technological advancements. In this article, we will explore 15 must-implement marketing strategies that can help businesses thrive in Silicon Valley. Chapters 1.

Marketing 52

Marketing Marketing Advertising Production 52

Stanford Social Innovation Review

JANUARY 30, 2024

Regular readers of the newspaper were likely already familiar with the development thanks to news articles that praised Morris Cafritz’s “vision and courage” and a constant stream of advertisements bringing his over 3,000 new units to market. And it worked. Research findings can also present surprises. It was profitable to do so.

Philanthropy 134

Philanthropy Public and Social Policy Advertising Universities 134