iMarketSmart

MARCH 8, 2022

Because too many transaction-minded fundraisers misunderstand how fundraising stories really work. They think they can tell amazing stories about how great their organization is, and people will give. Sure, in a fundraising story, the goal is to elicit prosocial emotions. Successful major gift fundraisers know this.

Fundraising 89

Fundraising Fundraising Activism Values 89

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 26, 2024

AI Blog Post Generator – Go from Thoughts to Full Article in Minutes Let AI help you find the right words for your next article. Go From Thoughts to Blog Post in Minutes with AI. Check out the power of an AI Blog Post Generator. You provide a topic, keywords, or a basic outline , and the AI generates a complete blog post.

Ethics 52

Ethics Education Education Production 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 16, 2022

The notion of entertaining your followers with stories from your corporate headquarters doesn’t suffice. Social media isn’t a place to write long musings and case studies or re-purposed stories. You have a story to tell. Make your writing as short as possible. Don’t forget to use “call-to-action”!

Production 113

Production Advertising Retention Food 113

Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

Children 139

Children Construction Nonprofits Energy 139

Pam Moore

OCTOBER 18, 2017

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Foundations 167

Foundations Values Marketing Marketing 167

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2023

In this blog post, we’ll explore examples and strategies for crafting strong CTAs that inspire your supporters to take action, and discuss the benefits of outsourcing copywriting for your organization. While stories are important, maintain focus on the core message and desired action, being authentic and concise.

Nonprofits 94

Nonprofits Recruitment Collaborations Foundations 94

Pam Moore

NOVEMBER 23, 2016

” If you have struggled with coming up with ideas and strategies for how your business can use Facebook live, then you have landed on the right blog post and podcast today. You no longer have to create the “perfect” blog post, podcast, video or image. Instagram Stories vs Snapchat What You Need to Know.

Advertising 167

Advertising Technology Foundations Marketing 167

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 10, 2023

These skills translate into real-world prowess, enabling entrepreneurs to not only adapt to market dynamics but also to shape them, often leading to groundbreaking success and the establishment of strong market positions. Innovation: Leveraging data to identify unique opportunities for innovation and market disruption.

Entrepreneurship 52

Entrepreneurship Technology Foundations Marketing 52

Selfish Giving

OCTOBER 17, 2018

Catalist’s new Issue Revolution Study profiles the top social causes that resonate with Americans today, the conversations around these issues, who is having them, and how we all want deeper engagement with the cause and the knowledge of the impact we help to catalyze. READ THE POST & DOWNLOAD THE STUDY Partnership notes 1.

Marketing 100

Marketing Marketing Retail Food 100

iMarketSmart

JANUARY 10, 2024

Machine learning attempts to use computer algorithms to study all available data and use it to make predictions and models about future behavior. In most cases it becomes outdated soon after it has been collected. But that’s because the study author doesn’t work in fundraising. What Is Machine Learning and AI?

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Pam Moore

OCTOBER 18, 2016

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. Importance of blog post format, planning and goal setting.

Advertising 167

Advertising Foundations Leadership Law 167

iMarketSmart

OCTOBER 10, 2022

Story conflict. Advance the donor’s hero story. For this operations side, the donor-hero story does not work. In the donor-hero story, charity administrators are minions. Embracing the donor-hero story inspires fundraising. What works for this group is the administrator-hero story.[1] It works for the donor.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Culture Public and Nonprofit Management 52

Nonprofit Megaphone

JUNE 16, 2023

Improves Donor Retention Nonprofit organizations can demonstrate the impact of donations and encourage continued support by sharing stories and updates about their work. In addition, the study found that 70% of people would rather learn about an organization through articles than advertising.

Nonprofit Organizations 52

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 52

iMarketSmart

JUNE 27, 2022

An effective fundraising story isn’t just a good story. This means the story must be, to some extent, a story about the gift. It must be, in some way, a story about the donor and the donor’s action. In story, the inciting incident must force a response. Getting to “yes” with fundraising story.

Participation and motivation 52

Participation and motivation Public and Nonprofit Management Homelessness Values 52

iMarketSmart

JANUARY 9, 2023

The missing piece in the story. A novel can have a perfect story. But without it, the story stops. Instead, the view is, “We’ve got a great story. In this approach, advancing a story is measured in “impressions,” “ad buys,” or “reach.” In that case, we’ve got to get permission for a meeting. That can work.

Participation and motivation 52

Participation and motivation Nonprofit Administration and Development Values Fundraising 52

iMarketSmart

NOVEMBER 28, 2022

One study looked at why.[7] The “one big thing” in fundraising is always the same: Advance the donor’s hero story. We can coach, track, celebrate success, and identify failure. One study found, “over 42% of fundraisers view their metrics as detrimental at worst or ineffective at best in reflecting important behaviors.”[12].

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

Kivi's Nonprofit Communications Blog

AUGUST 28, 2014

Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. By looking at a few viral campaigns,Rachel Hope Allison explores a key ingredient for a successful multichannel campaign: a strong and enthusiastic foundation of supporters.

Medical 83

Medical Nonprofits Foundations Communication 83

iMarketSmart

NOVEMBER 7, 2022

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The universal hero story, called the monomyth, includes specific steps. This hero story progresses through. This is a specific story. But it’s just one example of the usual steps in story. All story uses a narrative arc.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

NonProfit Quarterly

MAY 3, 2023

An example of this was profiled at NPQ in 2019, when we published a detailed study about the closure of a food co-op that had opened three years before in a Black community in Greensboro, NC. Greensboro’s is the story of many communities. It’s not rare for dollar stores to swamp an entire community. What can be done about this pattern?

Retail 121

Retail Food Law Governance 121

iMarketSmart

DECEMBER 5, 2022

Answering “yes” doesn’t guarantee success. Hitting these metrics won’t guarantee a successful novel. In each case, analytics corrects the emotions of “loss aversion.” Making connections with the donor’s values, people, and life story helps. We can be more flexible with high-capacity success rates and timetables.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Nonprofit Administration and Development 52

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Tweets can be 280 characters, but studies have shown that tweets between 71 and 100 characters perform better than longer tweets. Twitter is not for every nonprofit.

Public and Nonprofit Management 140

Public and Nonprofit Management Nonprofits Activism Advertising 140

Kivi's Nonprofit Communications Blog

MARCH 22, 2019

It’s time for Mixed Links… Find out how to get your stories organized so others can write them like TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]. Danielle Holly encourages us to Lead Like a Girl. Lots going on?

Communication 50

Communication Nonprofits Production Marketing 50

iMarketSmart

FEBRUARY 22, 2023

People get this perception from advertising they have seen that is not focused on major donors, and in other cases from how they have been treated in the past by people they associate with fundraisers. But for others, they see successful fundraisers as a threat, because they don’t want their own role to be reduced in its importance.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Fundraising Fundraising Values 52

iMarketSmart

JUNE 19, 2023

A simple example One fundraiser for a law school shared this story. “I What are successful major gifts fundraisers like? Dr. Beth Breeze studied personal skills in fundraising.[11] She describes the successful fundraisers behind it. CASE suggests donor cultivation of 2 or 3 years before making a major gift request.[13]

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

iMarketSmart

MARCH 20, 2022

At the heart of philanthropy is story. Story starts with character. Without a relatable character, the fundraising story is dead. Story character. A story needs character and plot. In an effective story, we identify with the character.[1] Fundraising story character. The image must be clear.)

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Nonprofit Marketing Insights by GlobalOwls

JULY 29, 2023

Share valuable insights, industry trends, and success stories through your posts and articles. Additionally, regularly update your page with fresh content, such as company news, product updates, and customer success stories, to keep your audience engaged and informed.

Values 52

Values Activism Education Education 52

Kivi's Nonprofit Communications Blog

JUNE 5, 2015

Try CharityHowTo’s Success Calculator for the Google Grants Program. Marc Pitman addresses the Red Cross in Haiti story with The Red Cross and Glass Houses. Check out the results of Pam Grow’s unofficial online giving study. Classy Blog has created a great infographic on nonprofit thank yous.

Communication 72

Communication Advertising Nonprofits Fundraising 72

iMarketSmart

JULY 12, 2023

For example, a Harvard Business Review article reported on the successful use of predictive analytics in anticipating when airplane engines need to be replaced. And in this case, the ability of the technology to forecast when engines will begin to break down – but before that breakdown causes any loss of life – has proven successful.

Fundraising 52

Fundraising Fundraising Volunteerism Volunteerism 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 5, 2022

In any case, the right choice of strategy based on the features of your business will lead you to success. In any case, the right choice of strategy based on the features of your business will lead you to success. A quality website with a strong blog can help attract an audience to your resource. Conclusion .

Marketing 52

Marketing Marketing Law Advertising 52

Getting Attention

DECEMBER 5, 2013

As a program officer preparing a presentation for our board, I search for one answer: “What is the common thread in the successful video nonprofit storytelling projects this board has funded?” Nonprofit directors—show us a story about a hero who overcomes barriers through your programming. Share your successes and challenges here.

Nonprofits 98

Nonprofits Foundations Marketing Marketing 98

GiveGab

FEBRUARY 12, 2023

As you explore our blog , scroll through our case studies , or speak with a member of our team , there is a good chance you’ll hear us mention Customer Love. It’s about ensuring they feel supported, understood, and set up for success. Check out their stories below! ” – Casey, Sr.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Values Production 52

Getting Attention

OCTOBER 10, 2018

Authors Peter Panepento and Antionette Kerr, both former journalists, provide a set of concrete, doable steps for media relations success based on this clear definition of today’s broad-ranging media landscape : . Media platforms from traditional print, online, and broadcast media to social media, blogs, and podcasts.

Values 66

Values Communication Nonprofits Fundraising 66

iMarketSmart

MARCH 7, 2022

I never planned to study story. But it was more about data than story. I was attacked by story. What it showed was story. The gift decision was about life story and life story connections. And the answer was story. It was the donor’s life-story connection with the cause. My journey.

Psychology 52

Psychology Law Philanthropy Fundraising 52

iMarketSmart

NOVEMBER 9, 2022

The reason to do this – from the donor’s perspective – would be to create a perpetual funding source for a nonprofit they care about deeply, assuming a successful investment strategy. Their instructions might also require a bench or plaque telling their family’s story to be placed in the park. And that happens through story.

Participation and motivation 52

Participation and motivation Values Health Nonprofits 52

Pam Moore

JUNE 9, 2019

You must know how to leverage the technology to be more human, make people laugh, share your story and inspire them to take action. Share your story and invite, engage and bring others with you for the journey. Inspiration does not equal a link to your blog post or sales page. You need both. Let them help build you.

Advertising 105

Advertising Energy Values Marketing 105

Selfish Giving

SEPTEMBER 22, 2011

It first appeared on their blog. I’m reprinting it here with their permission because it’s an excellent case study on the trouble cause marketing can stir and how to deal with it. The campaign draws on Walgreens’ success in engaging its fans on both social media platforms — at the time of posting, it has more than 1.18

Marketing 182

Marketing Marketing Universities Associations 182

iMarketSmart

JUNE 6, 2022

Fundraising is story world. Lab experiments, field experiments, and academic theory agree: Fundraising lives in “story world,” not “commerce world.” Social-emotional story is the engine that drives giving. Motivation comes from story world, not commerce world. In both cases, money follows instructions.

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Insurance Culture 52