Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter. As always, it was a great year for cause marketing. and conserved 7.4

Marketing 214

Marketing Marketing Retail Food 214

Nonprofit Marketing Insights by GlobalOwls

MARCH 8, 2023

9 Tips To Make Your NGO’s Website Effective in 2023 Want to receive more donations for your NGO? 57% of users say they won’t recommend a business with a poorly-designed mobile site. Did you know that given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain?

Law 145

Law Advertising Collaborations Marketing 145

Selfish Giving

JUNE 27, 2012

There’s a great new book out for cause and corporate marketers: Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line. Some of the chapters I really enjoyed included: Chapter 4: Cause-Related Marketing: Making Contributions to Causes Based on Product Sales and Consumer Actions.

Nonprofit Administration and Development 177

Nonprofit Administration and Development Marketing Marketing Production 177

iMarketSmart

JUNE 26, 2023

Perhaps you could stop in and give him some advice? The manager says, “Things are tight right now. You say, “But that’s not a million-dollar car.” “It He says, “It is to me. All this just makes the great struggle faced by the heroic leaders more noble. Besides, one day that big gift will come in. Look, I understand.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

Selfish Giving

APRIL 10, 2019

First: Please, please head over and take the Selfish Giving / Catalist 2019 Corporate Partnership Professional Compensation Survey. I have a hard time finding out what my salary should be, my peers aren't going to tell me and doing a google search just gives me a wide range! Hit reply and tell me what you have in mind. ??

Retail 100

Retail Food Associations Recruitment 100

The Volunteer Hub

MARCH 21, 2023

If you want to make a significant impact, volunteer engagement and management strategy should be at the top of your list, especially if volunteers play a vital role in helping your organization achieve its mission. Engaging individual and corporate volunteer groups. You want to automate volunteer engagement.

Management 82

Management Recruitment Technology Communication 82

Get Fully Funded

APRIL 21, 2022

In 2020, individual donations totaled $324 billion – whereas corporate giving was only 4% of this total. So why should nonprofit spend time attracting corporate partners? Ultimately, the real question isn’t “why” should you attract corporate partners, but “how”: How can you effectively attract companies?

Collaborations 59

Collaborations Food Nonprofits Production 59

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. People continued to give more generously than before – often referred to as a “ bump ” – and the predicted “slump” never really arrived. . Giving in the U.S.

Fundraising 136

Fundraising Fundraising Philanthropy Nonprofits 136

Pam Moore

JANUARY 4, 2017

When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together. They want results today, not next year.

Marketing 167

Marketing Marketing Leadership Production 167

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? just as you are reading this blog post, it is only ONE blog post. Here’s why.

Marketing 163

Marketing Marketing Technology Values 163

iMarketSmart

JULY 17, 2023

We want the donor to say, “Yes.” Theory: The primal-giving game The primal-giving game models the natural origins of giving.[2] 2] In the game, sustainable giving depends on community norms.[3] 3] In a reciprocal, sharing community, giving makes sense. Giving is a winning move.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

iMarketSmart

JUNE 26, 2023

Perhaps you could stop in and give him some advice? The manager says, “Things are tight right now. You say, “But that’s not a million-dollar car.” “It He says, “It is to me. All this just makes the great struggle faced by the heroic leaders more noble. Besides, one day that big gift will come in. Look, I understand.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

Pam Moore

OCTOBER 28, 2019

When we want something, we want it now. We don't want to wait in line or even wait for a mobile web page to load on our device. It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. They want results today, not next year.

Marketing 60

Marketing Marketing Non-Profits Production 60

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 17, 2021

Want to learn how the most successful brands distinguish themselves from the others and how you can build a brand strategy? Product branding, corporate branding, personal branding, and even service branding are all examples of branding. Building a Brand Strategy That Will Last [Definitive Guide]. Check out this guide.

Production 52

Production Advertising Values Marketing 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 16, 2020

Building a strong brand is key to startups, corporates and nonprofits. Start with writing a strong Brand Statement and understand what you want to stand for. In case of a corporate branding statement: “With over 50 years on the market, we aim to make every customer a part of our family.

Social Enterprise 52

Social Enterprise Social Enterprise Non-Profits Values 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 6, 2023

Synthesia AI avatar video generator is perfect for corporate communications, e-learning, marketing and advertising , user onboarding , entertainment, and informational security. 10 Best Tools for Seamless AI Avatar Creation in 2023 The magic of AI avatars goes far beyond creating digital representations of how we look. Billion by 2032.

Non-Profits 52

Non-Profits Education Education Healthcare 52

Pam Moore

JUNE 21, 2019

Do they have a blog, podcast or video channel of their own? When is the last time they sent an email to the list of names they have been collecting via their blog the past year? I like to simplify where many want to complicate. When is the last time they wrote or recorded really good content? Is anyone reading the content?

Marketing 113

Marketing Marketing Education Education 113

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? just as you are reading this blog post, it is only ONE blog post. Here’s why.

Marketing 103

Marketing Marketing Technology Values 103

NonProfit Hub

OCTOBER 15, 2014

Nonprofits and their corporate colleagues have a codependent relationship. Corporations provide nonprofits with financial support, and in return, nonprofits provide corporations with positive PR and a boost in business. So how can you ensure a successful relationship with your corporate sponsor? and 38% in Canada). **.

Nonprofits 57

Nonprofits Associations Marketing Marketing 57

Selfish Giving

JANUARY 25, 2012

Dominance of transactions over relationships to maximize immediate giving. I would say that over 90% of the cause marketing programs in the marketplace have the attributes I listed above. In 2009, I blogged about the Charles River Conservancy (CRC) and how they stumbled on a pot of cause marketing gold thanks to Absolut Vodka.

Marketing 239

Marketing Marketing Activism Children 239

NonProfit Quarterly

SEPTEMBER 6, 2023

Then, somewhere in the last two years, there was a “great awakening,” and the entire landscape for what is possible changed overnight as workers showed us how to effectively hold global corporations accountable. They didn’t say it would be easy, nor did they promise it would be linear or neat. We were asleep.

Public and Social Policy 86

Public and Social Policy Participation and motivation Food Universities 86

iMarketSmart

APRIL 4, 2022

Giving motivation comes from the social emotion system. This system can block giving motivation. The donor must want some philanthropic victory. The cost of something doesn’t matter if we don’t want it in the first place.). In a story, motivation is what a character wants. What does the donor want?

Philanthropy 52

Philanthropy Sociology Finance Psychology 52

NonProfit Quarterly

SEPTEMBER 11, 2023

I was asked to come in and do a little bit of research about why raising the minimum wage would not be bad for the economy, which is what most economists at the time were saying. 1 Steve Dubb: Could you talk about your background and how you came to focus on the study of social movements and economics? So that was one path that was available.

Public and Social Policy 113

Public and Social Policy Race and Ethnicity Governance Universities 113

Kivi's Nonprofit Communications Blog

OCTOBER 17, 2012

We’re no longer in that situation where to be heard by the entire world, and by every audience member we possibly want to reach, we need to buy into the whole broadcast model and pay to get our message out there. And then for a little while, all these broadcast tools came to take over and suddenly audiences became consumers of ideas.

Universities 69

Universities Marketing Marketing Production 69

iMarketSmart

MARCH 27, 2022

But giving motivation is about story. Numbers are important in giving motivation only as story. An outside corporation matched this with their own gift of $100. An outside corporation matched this with their own gift of $150. Thus, the motivation to give is the same. Numbers define success or failure. What happens?

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

NonProfit Quarterly

JANUARY 18, 2024

Image credit: Yannick Lowery / www.severepaper.com Editors’ note: This article is from Nonprofit Quarterly Magazine ’s fall 2023 issue, “How Do We Create Home in the Future? Reshaping the Way We Live in the Midst of Climate Crisis.” Everyone has the energy they need to survive and thrive.

Energy 81

Energy Law Governance Public and Social Policy 81

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. ClickFunnels.

Marketing 60

Marketing Marketing Technology Production 60

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. ClickFunnels.

Marketing 60

Marketing Marketing Technology Production 60

Nonprofit Fixer

AUGUST 7, 2021

Audience size, breadth, and depth – If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Lots of research shows that donors don’t want the organization to spend money on free merchandise. Get creative.

Public and Social Policy 52

Public and Social Policy Participation and motivation Education Education 52

Bloomerang

AUGUST 2, 2022

There are annual reports, grant applications, website pages, blogs, appeal letters, policy docu­ments, procedure manuals, thank you notes, press releases, program reports, research papers, legal documents, advertising copy, board orientation documents, promotional material, and much more. Handwriting feels foreign to most of us.

Participation and motivation 92

Participation and motivation Nonprofits Public and Nonprofit Management Nonprofit Administration and Development 92

Nonprofit Tech for Good

DECEMBER 14, 2022

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Lots of research shows that donors don’t want the organization to spend money on free merchandise. Get creative.

Public and Social Policy 135

Public and Social Policy Participation and motivation Activism Education 135

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It works sort of like an online mortgage calculator.

Recruitment 74

Recruitment Values Fundraising Fundraising 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It works sort of like an online mortgage calculator.

Recruitment 74

Recruitment Fundraising Fundraising Advertising 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It works sort of like an online mortgage calculator.

Recruitment 53

Recruitment Fundraising Fundraising Advertising 53

NonProfit Hub

NOVEMBER 9, 2016

As the holidays approach, the email marketing experts at iContact want to remind consumers that not everything revolves around shopping or sales. GivingTuesday, now in its fifth year, is a global day of giving — fueled by the power of social media and collaboration. Set Objectives .

Altruism and Helping 63

Altruism and Helping Activism Retail Technology 63

Bloomerang

DECEMBER 20, 2023

Even when I understood what they were saying, most of the content didn’t apply to my humble nonprofit. The Parkinson Association of the Carolinas Small nonprofits like Voluntary Health Associations that want to raise private funds don’t always know how to get started or how to grow past their initial efforts. What did I do?

Nonprofit governance and management 78

Nonprofit governance and management Fundraising Fundraising Public and Nonprofit Management 78

Bloomerang

APRIL 2, 2021

Good morning I should say if you’re on the West Coast, just barely morning I suppose. And just a couple of quick housekeeping items, I just want to let you all know that we are recording this session, and we’ll be sending out the slides as well as the recording later on today. We want to hear from you.

Marketing 77

Marketing Marketing Nonprofits Public and Nonprofit Management 77