Nonprofit Megaphone

FEBRUARY 21, 2024

One of the most effective strategies is forming strategic partnerships. There are three types of partnerships that can significantly benefit nonprofits: corporate sponsorships and partnerships, joint campaigns with other nonprofits, and collaborations with companies that specialize in nonprofit support. Here’s how.

Collaborations 52

Collaborations Nonprofit Administration and Development Public and Nonprofit Management Nonprofits 52

Selfish Giving

JUNE 6, 2017

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).

Marketing 185

Marketing Marketing Recruitment Health 185

Selfish Giving

DECEMBER 15, 2021

Or invite them to write a blog post for your web site. Partnership Notes 1. Brands are using purpose-driven content to build a stronger connection with customers. How can your nonprofit supply content, expertise to help companies hit a bullseye? Love this idea of a one-day rolling cause marketing program.

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Marketing Marketing Food Recruitment 130

Selfish Giving

JUNE 3, 2020

I don't much feel like talking about corporate partnerships this week. Partnership Note. Those that can will earn corporate support. Marketing Your Cause 1. The best content doesn't win. The best promoted content does! 76 ways to promote your blog content. I have to be honest with you.

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Children Food Management Communication 130

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? First, corporate giving is the smallest slice of the pie. Check out the numbers : dead people give almost twice as much as corporations do!

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Affnetz

APRIL 23, 2024

Nonprofit Donor Management Software | Top 10 Premium Solutions / By Bala Guntipalli Introduction: Buying nonprofit donor management software can be tough, but this blog helps you understand the criteria and sort through the top players in the market.

Management 244

Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 232

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 232

Selfish Giving

DECEMBER 15, 2017

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Now, Rand's not talking specifically how the funnel works for landing corporate partnerships so let me interject a few comments to coincide with his remarks. But the opportunity didn't originate from the partnership team.

Marketing 113

Marketing Marketing Recruitment Management 113

Selfish Giving

JULY 1, 2020

Are you a corporate partnership professional that's out of work? Write a blog post or host a webinar with me. Usually, they are very strong in one area, like account management, sales or marketing. I would love for you to share your expertise with my community in either a blog post and/or webinar.

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Production Food Management Foundations 130

Selfish Giving

MAY 29, 2019

Today at 4:15PM CT, Karen Wu and I are presenting the 10 Commandments of Cause Marketing Law. If you are not at the conference you can still get your legal questions answered and a copy of the 10 Commandments by filling out our legal partnership survey. The panel includes four corporate supahstahs: Coca-Cola, Union Pacific, L.L.

Public and Nonprofit Management 113

Public and Nonprofit Management Law Food Management 113

Selfish Giving

SEPTEMBER 11, 2019

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank. We have been operating without a dedicated MARKETING staff member for almost four years. Partnership Notes.

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Non-Profits Children Collaborations Food 113

Selfish Giving

FEBRUARY 6, 2019

Partnership Notes. The latter is particularly upsetting as the gaming retailer is known for some outstanding cause marketing programs. Marketing Your Cause 1. Content marketing for your nonprofit can take many forms (and not just a blog, vlog, podcast, email newsletter, etc.). Wear it with pride! ??

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Retail Food Health Associations 150

Selfish Giving

JULY 17, 2019

We got a great response to our new survey question on nonprofits that require or request a minimum revenue commitment from corporate partners. Partnership Notes. There's a good reason to find it: In partnership with the National Forest Foundation , 100 trees will be planted for every visitor to the shop. Marketing Your Cause 1.

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Foundations Food Management Marketing 113

Selfish Giving

DECEMBER 19, 2018

That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Think of cause marketing as the cherry on top of the sundae - a great treat on top of everything else. And they have a defined audience of dedicated vets that corporate America loves to support. Partnership Notes 1.

Public and Nonprofit Management 124

Public and Nonprofit Management Marketing Marketing Children 124

Selfish Giving

NOVEMBER 28, 2011

Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners.

Recruitment 233

Recruitment Marketing Marketing Education 233

Selfish Giving

SEPTEMBER 25, 2019

As I said during my presentation last week: Corporate partnerships don't build success. This can be a blog, a Facebook page, a podcast, a newsletter, an app, an event. Audubon is growing its database audience through content marketing and targeted online ads. Partnership Notes. Marketing Your Cause 1.

Nonprofit governance and management 113

Nonprofit governance and management Governance Retail Foundations 113

Get Fully Funded

APRIL 21, 2022

In 2020, individual donations totaled $324 billion – whereas corporate giving was only 4% of this total. So why should nonprofit spend time attracting corporate partners? On the other hand, you can deepen and maintain relationships with a handful of companies and retain these partnerships year after year.

Collaborations 59

Collaborations Food Nonprofits Production 59

Selfish Giving

DECEMBER 18, 2019

A new partnership, a job opening, something you did that worked really well, etc. Are you a Parisian who does cause marketing or corporate partnerships? Partnership Notes. Marketing Your Cause 1. Marketing Your Cause 1. There are many ways to build an audience: blogging, email, Instagram, etc.

Nonprofit governance and management 130

Nonprofit governance and management Governance Food Philanthropy 130

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. B2B companies are starting to understand the value of corporate social responsibility. To help you, we collected proven B2B green marketing tactics that work for tech companies.

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Selfish Giving

FEBRUARY 29, 2020

requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last spring. Corporate Partnerships & The Law: Contracts 1. We are entering into a cause marketing promotion in which our charity will receive a portion of the proceeds from the sale of each Sellco widget.

Law 147

Law Advertising Activism Charitable Organizations 147

Selfish Giving

FEBRUARY 20, 2019

My promise: if you keep opening my newsletter and reading what's inside, and sharing it with people who could benefit from it, I'll keep finding and sharing great content with you. You can learn more about this webinar by reading this new post on my blog. Partnership Notes. Marketing Your Cause 1. Webinar signup is here!

Children 100

Children Retail Food Universities 100

Selfish Giving

APRIL 4, 2018

I get asked all the time what the difference is between cause marketing and sponsorship. With Cause Marketing. A company sponsors your nonprofit's event or program so that they can market their business to your supporters. With Cause Marketing. Cause Marketing Notes ??. It can be confusing! ?? With Sponsorship.

Marketing 100

Marketing Marketing Retail Non-Profits 100

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 8, 2020

Partnerships, Mergers, and Joint Ventures. In order to adjust, many nonprofits will look to form joint ventures or partnerships to help them maximize their impact. Some will enter into strategic partnerships with other nonprofit organizations. Others will form joint partnerships with for-profit organizations.

Public and Nonprofit Management 59

Public and Nonprofit Management Non-Profits Technology Social Enterprise 59

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter.

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Marketing Marketing Retail Food 214

Selfish Giving

APRIL 12, 2010

The majority of calls I take on cause marketing are from budget-conscious small nonprofits raising anywhere from a few hundred thousand to a few million a year. They have a small staff and one or two development people, who usually have other responsibilities like marketing or public relations (or sometimes everything!). Look within.

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Marketing Marketing Advertising Communication 226

Selfish Giving

DECEMBER 28, 2009

It’s hard to believe that this month marks my 5th anniversary blogging. Although for a time a good many of those were “Cause Marketing Links&# (short news stories) from my Delicious account–something I don’t do anymore). This year blogging took a back seat to Facebook , Twitter and Linkedin.

Marketing 202

Marketing Marketing Activism Nonprofits 202

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Marketing 78

Marketing Marketing Technology Ethics 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Marketing 78

Marketing Marketing Technology Ethics 78

Getting Attention

SEPTEMBER 3, 2014

Please post your open nonprofit marketing positions here. Communications and Partnerships Manager , Columbia University, CPC Learning (New York, NY). Digital Content Coordinator , SOS Children’s Villages (Washington, DC). Digital Organizer , Corporate Accountability International (Boston, MA). Stafford, TX).

Marketing 68

Marketing Marketing Associations Children 68

Kivi's Nonprofit Communications Blog

APRIL 29, 2020

Not only will your volunteers respect this initiative, but you will build stronger partnerships with other organizations in your community. Elizabeth Neufeld is the CEO and Founder of Strat Labs, an organizational strategy and marketing agency. Recommend that your volunteers support them during this time. Start a Listening Campaign.

Recruitment 88

Recruitment Activism Associations Leadership 88

Kivi's Nonprofit Communications Blog

AUGUST 3, 2016

In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Science researchers, policy wonks, arts and culture critics – every nonprofit can find an influential reporter who’s hungry for content to showcase your mission and impact. LEVERAGE PARTNERSHIPS.

Leadership 73

Leadership Public and Nonprofit Management Nonprofits Culture 73

NonProfit Leadership Alliance

OCTOBER 31, 2023

In this blog, we’ll delve into creative Giving Tuesday ideas, exploring innovative ways to amplify your charitable endeavors. Conceived in 2012 by the 92nd Street Y in partnership with the United Nations Foundation, this movement aimed to redirect the focus towards charitable giving.

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Altruism and Helping Philanthropy Nonprofit Leadership Collaborations 185

EveryAction

JULY 18, 2018

You may also want to include any notable moments in the nonprofit’s history, changes in mission or vision, strategic partnerships, and other information you consider relevant to the campaign. Which (if any) niche markets, audiences, services does our organization satisfy? Fundraising plan summary. Your networks.

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Fundraising Fundraising Nonprofits Foundations 107

Selfish Giving

OCTOBER 6, 2021

One thing I strongly believe about corporate partnerships is that companies look for audiences to tell them what is good, popular and profitable in this world. In short, nonprofits with a strong and engaged audience that they can readily communicate with will attract more corporate partners than one without an addressable audience.

Law 130

Law Energy Food Nonprofits 130

Care2

MAY 11, 2011

Creating unique content for your blog and social media presence. Mark shared his progress around the country in YouTube videos (he’s been featured on the YouTube homepage, blog posts , and his Twitter feed. They shared updates on the tour blog , Flickr , and YouTube. Building buzz and press for an advocacy action.

Recruitment 72

Recruitment Fundraising Fundraising Homelessness 72

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 29, 2023

Marketing Strategies for Energy Compliance Consultancy Firms Compliance consultancy firms play a pivotal role in guiding businesses toward adherence to standards and frameworks. However, standing out in this competitive sector requires savvy marketing strategies.

Energy 52

Energy Marketing Marketing Education 52

Selfish Giving

APRIL 24, 2019

This brings up another point: regardless of what you choose to focus on when it comes to content marketing, it has to be AWESOME. Just regularly publishing a content piece isn't enough anymore. Over four million blog posts are published on the Internet every day 300 hours of video are uploaded to YouTube EVERY.

Food 140

Food Management Marketing Marketing 140