Selfish Giving

MARCH 30, 2022

That massive sea of money is in CORPORATE EMPLOYEE MATCHING GIFTS PROGRAMS. That's what motivated David to create Boost Matching , Engage for Good's latest major initiative. If enough people click on this link , I'll do a blog post or Zoom call sharing my thoughts. I think David Hessekiel is on to something.?? (I

Psychology 130

Psychology Retail Children Food 130

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 21, 2023

Creating a Healthy Work-Life Balance: Prioritizing Employee Wellbeing for Increased Productivity The modern lifestyle has evolved in many ways, and our workplaces have tremendously been part of this evolution by bringing forward various opportunities as well as challenges. Chapters What Does Employee Well-being Mean?

Production 52

Production Healthcare Health Medical 52

Candid

AUGUST 11, 2022

We’re here to help you crack into the corporate giving options available to you. . between 2020 and 2021 according to Giving USA. . between 2020 and 2021 according to Giving USA. . Given this strong growth in giving by corporations, now may be the time to build a corporate giving program at your organization. .

Philanthropy 105

Philanthropy Environmental Advertising Governance 105

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

Corporate giveaways, which are often referred to as promotional products or corporate gifts, are items that companies distribute to clients, employees, or prospects as part of their marketing and branding efforts. It’s an effective tool for improving brand recall, making a good impression on people, and nurturing professional relationships.

Psychology 52

Psychology Participation and motivation Production Associations 52

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. This ensures that you reach a diverse range of audiences and engage with them on their preferred platforms.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Candid

JANUARY 11, 2022

Reposted from the Candid Learning blog. Flexible giving options. Data from Classy’s annual Why America Gives report shows that donors are not only starting, but completing more donations on their mobile devices than ever before. There’s also growing enthusiasm around giving through QR codes, smartwatches, and wearables.

Fundraising 131

Fundraising Fundraising Technology Nonprofit Accountability 131

Selfish Giving

MAY 6, 2020

They are doing round-ups at the register , they are testing employees , and they have (albeit belatedly) expanded paid sick leave. Check out this interview Engage for Good's David Hessekiel did with Sunny Parr , Director, The Kroger Foundation. What a perfect topic for a blog post! This is the book we ALL NEED right now.

Healthcare 191

Healthcare Food Children Values 191

EveryAction

AUGUST 29, 2023

Here, Bethany could have more capacity to give. The more you can optimize every donation ask, or tailor each donor’s ask to their specific capacity to give, the more effective your ask becomes. Given these high stakes, nonprofits want to drive donations as efficiently as possible.

Children 85

Children Philanthropy Charitable Organizations Energy 85

Candid

FEBRUARY 21, 2024

As we wrote in The Smart Nonprofit: Staying Human-Centered in an Age of AI , when used responsibly , AI can help nonprofit staff reduce the countless hours they spend doing labor-intensive and often energy-draining tasks—so they can focus instead on mission-critical work. Researchers have measured the time savings created by generative AI.

Production 98

Production Construction Psychology Technology 98

Candid

MARCH 9, 2023

If you’re reaching out to people on LinkedIn or posting content to catch their attention, you want to give them an easy way to research your nonprofit without leaving the platform—and a compelling reason to get involved. Nonprofit professionals are masters at stretching their budgets.

Activism 105

Activism Nonprofits Fundraising Fundraising 105

Pam Moore

APRIL 24, 2017

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. This can be referred to as co-created content marketing.

Marketing 167

Marketing Marketing Leadership Values 167

Selfish Giving

JANUARY 9, 2019

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing? First, corporate giving is the smallest slice of the pie. Check out the numbers : dead people give almost twice as much as corporations do! Great Question!

Marketing 124

Marketing Marketing Public and Nonprofit Management Foundations 124

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2023

This means that individuals seeking employment are now facing a much larger pool of candidates and must possess diverse skills and qualities to stand out. Almost everyone has experienced a slight expansion of boundaries; this difference is evident even when perusing job offers on LinkedIn.

Marketing 52

Marketing Marketing Race and Ethnicity Culture 52

Clairification

JANUARY 2, 2023

How to Keep Nonprofit Employees Longer with Flexibility. With the average amount of time a fundraiser stays in their job at just 16 months, it pays to consider ways to improve employee retention. When a donor doesn’t get the meaning they need, they drift away to other causes offering them a better return on their engagement.

Retention 58

Retention Recruitment Collaborations Culture 58

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Yes, a blog is vital to sharing stories about your organization and the passionate ambassadors you have on your team -but an e-newsletter goes one step further to keep your core audience of supporters and key donors up-to-date. Big bold images related to the event help to capture the audience’s attention and engage them with the subject line.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

Selfish Giving

DECEMBER 15, 2021

It gives the arrangement height and pop. A Spiller benefit in your gala package would be a separate volunteer opportunity for your partner's employees. Or invite them to write a blog post for your web site. Here's how to process their feedback in a way that gives your nonprofit actionable insights. You get the point.

Marketing 130

Marketing Marketing Food Recruitment 130

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 25, 2023

One notable development in this field is the emergence of AI voice generators and virtual assistants , which are revolutionizing how we engage in conversations. One notable development in this field is the emergence of AI voice generators and virtual assistants , which are revolutionizing how we engage in conversations.

Technology 52

Technology Healthcare Ethics Collaborations 52

Pam Moore

APRIL 22, 2017

People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity. There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. Click To Tweet. Click To Tweet. You get it.

Marketing 166

Marketing Marketing Recruitment Associations 166

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. My 10 Best posts are by far the most popular piece of content I’ve ever published on my blog – or anywhere else for that matter. As always, it was a great year for cause marketing. This list is just a start.

Marketing 214

Marketing Marketing Retail Food 214

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2022

First impressions are important, and the first thing potential clients or employees see about your business is its description, so make sure to put some thought into it. First impressions are important, and the first thing potential clients or employees see about your business is its description, so make sure to put some thought into it.

Recruitment 52

Recruitment Collaborations Culture Technology 52

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 13, 2023

Surveys are vital tools for companies in various industries for numerous reasons, helping them to get insights directly from their target demographics, customers, employees, or broader market. Training and Development Needs: Identify areas where employees feel they need further training or development.

Production 52

Production Culture Construction Marketing 52

Nonprofit Marketing Insights by GlobalOwls

MAY 4, 2023

There are some easy-to-use, affordable (and/or free) team collaboration tools that can help non-profit teams streamline editing content, keep track of the tasks each team is assigned better manage team spending , and give real-time updates on projects. Check out these Top Team Collaboration Tools for Non-Profits. Written by Lilian Sue.

Collaborations 145

Collaborations Non-Profits Non-Profit Management Nonprofits 145

The Charity CFO

DECEMBER 21, 2021

The IRS categorizes unrelated activities as when an “organization is regularly engaged in a trade or business not substantially related to furthering the nonprofit exempt purposes.” . But it’s an important reminder that “tax exempt” doesn’t give you free rein to do whatever you want and not pay taxes. . Do nonprofits pay income tax?

Public and Nonprofit Management 85

Public and Nonprofit Management Nonprofit governance and management Nonprofits Law 85

Ann Green

DECEMBER 13, 2022

Ensure your program retains the volunteers you have and gives them the opportunity to make a real difference by forging a better volunteer program. A strong volunteer program is built on consistent communication , engaging opportunities, and organized management. An engaging volunteer program is an organized volunteer program.

Public and Nonprofit Management 73

Public and Nonprofit Management Charitable Organizations Values Energy 73

Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations.

Marketing 126

Marketing Marketing Fundraising Fundraising 126

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

Public and Nonprofit Management 86

Public and Nonprofit Management Nonprofits Management Public and Social Policy 86

Kivi's Nonprofit Communications Blog

JANUARY 30, 2024

Canada Versus the World Team Models Number of Full Time Employees Internal Communications Social Media Content Archetypes (Yes, this year we had enough data from our Canadian friends to do some interesting comparisons!) Oh yeah, it’s all free by the way! Editing tools in word processing software, your browser, CMS, etc.

Communication 99

Communication Nonprofits Management Marketing 99

Pam Moore

JANUARY 14, 2020

How you make people feel after watching your video, listening to your podcast or reading your blog post. Your digital body language of you, your employees or your co-workers speaks far more louder about the company you work for (or own) than the corporate messages written and published by your PR team. Publish a new YouTube video.

Marketing 78

Marketing Marketing Foundations Production 78

Pam Moore

MARCH 19, 2020

They are prepared to empower their employees as brand advocates and help them develop their personal brands. media, blogs, podcasts, video and more via one simple domain and platform – pam.online. media, blogs, podcasts, video and more via one simple domain and platform – pam.online. The competition is getting heavy!

Marketing 78

Marketing Marketing Technology Ethics 78

Pam Moore

JANUARY 19, 2020

They are prepared to empower their employees as brand advocates and help them develop their personal brands. media, blogs, podcasts, video and more via one simple domain and platform – pam.online. media, blogs, podcasts, video and more via one simple domain and platform – pam.online. The competition is getting heavy!

Marketing 78

Marketing Marketing Technology Ethics 78

Selfish Giving

JULY 19, 2010

It’s a good question, to which there is generally no clear answer, especially for a smaller businesses that can’t invest in focus groups or customer research to determine if cause marketing did what it’s suppose to do : enhance favorability with consumers and employees and drive sales. Measure employee engagement.

Marketing 208

Marketing Marketing Retail Values 208

Nonprofit Marketing Insights by GlobalOwls

MAY 3, 2024

On the other hand, this sector is not exempt from difficulties, especially with regard to scheduling appointments, customer records, stock management, and employees’ time off. Across various sectors, technology has revolutionized and changed the way we operate.

Technology 52

Technology Management Collaborations Production 52

Pam Moore

JANUARY 24, 2020

Your personal brand and employees can exponentially not only increase the number of brand touches, but can also help improve the quality of those brand touches when done right. Content shared by employees receives 8x the engagement over content shared by the brand. It takes 6-7 brand touches for someone to remember your brand.

Marketing 78

Marketing Marketing Production Activism 78

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Whatever you’ve done in the past or whatever you’ve learned before today, I’d like to take another tack. Yes, your nonprofit is a brand.

Retention 141

Retention Non-Profits Values Foundations 141

Selfish Giving

NOVEMBER 7, 2018

The CECP is out with its an in-depth analysis of 2017 corporate giving and employee engagement data from more than 300 of the world’s largest companies. The ice cream company is giving $25,000 each to four activist entities: Color of Change, Honor the Earth, Women’s March and multi-media platform Neta.

Retail 100

Retail Environmental Food Associations 100

NonProfit Quarterly

MAY 9, 2023

Looking back on that time offline, I recognize how important it was to my work as a health justice practitioner to create space for play, creativity, and dreaming. These activities are difficult to make space for in a capitalist context. Even in workspaces dedicated to holistic health and fighting injustice, productivity and urgency loom large.

Health 89

Health Public and Social Policy Healthcare Medical 89