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3 Marketing Materials to Create for Your Virtual Event

Marketing for the Modern Nonprofit

Picture this: Your nonprofit is getting ready to host a virtual event. A winning event landing page will include the following details: Purpose of the event. How will this event push forward your nonprofit’s goals and greater mission? The main characters of your videos should be your beneficiaries. Let’s begin.

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Why Propensity Fails at Helping You Pre-Qualify Major Donors for Outreach

iMarketSmart

Other than revolt at the impossible deadline, what many nonprofits and gift officers do these days is use a propensity model that attempts to identify new major donors. You cannot send automated campaigns to win major gifts. You’ve been given an arbitrary and unreasonably short timeline to find them and secure some big gifts.

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3 Donor Related Fundraising Challenges Keeping Your Revenue Down

iMarketSmart

These barriers tend to get triggered by outside forces, sometimes coming from the very nonprofit organizations the donor is considering for charitable gifts. What does that mean for nonprofits? That’s a huge distinction. How does your nonprofit market and communicate to major donors and prospects?

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Why Wealth Screening Data Fails to Identify Your Most Generous Donors

iMarketSmart

Wealth screening data gets a lot of attention and usage from nonprofits looking for a quick way to identify people more likely to make a major gift. Wealth screeners and some nonprofits focus too much on this question, believing that some data sources are of higher quality than others. But how well does it really work?

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Master Monthly Giving: Q&A with Erica Waasdorp

Nonprofit Marketing Blog

There’s huge potential there,” says Erica. I think the main reason for this growth is fundraisers’ laser focus on donor retention. I think the main reason for this growth is fundraisers’ laser focus on donor retention. Win-win all around, if you ask me. Win-win all around, if you ask me.

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Restricted vs Unrestricted Gifts: Why Donors Love Restricted Gifts and (Some) Nonprofits Hate Them

iMarketSmart

A restricted gift is one that is designated for a specific purpose, whereas an unrestricted gift allows the nonprofit to use it in whatever way it wishes to further its mission. Then, we’ll look at what research has to say about restricted vs unrestricted gifts, and the course of action we suggest your nonprofit take.

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What the winners of America’s Giving Challenge can teach us

Nonprofit Marketing Blog

million for nonprofit causes. How did the winners win? Here is a story from one of the winners - Atlas Corps - shared by Causes on its blog : “Atlas Corps’ success was possible because of two main strategies. The 30-day national online competition resulted in more than 105,000 donations which helped to raise $2.1