Marketing for the Modern Nonprofit

JUNE 12, 2023

When your nonprofit’s brand is cohesive and well-defined, you’ll ensure both long-standing and new supporters immediately recognize content on your organization’s social media, blog, and email. If they click on a particular tweet to engage with it, it’ll send them to the right web page or app. CTAs in high-engagement website areas.

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Education Education Marketing Marketing 59

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 17, 2023

Chapters The Impact of Visual Storytelling Engaging Narratives Weaving captivating stories through animated content captures the audience’s interest and nurtures a profound connection with the brand. Imagine an animated infographic breaking down complex information optimized with AI to cater to search engine algorithms.

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Marketing Marketing Collaborations Technology 52

Nonprofit Marketing Insights by GlobalOwls

JULY 18, 2023

Social media platforms provide a powerful avenue for engagement, brand visibility, and content distribution, while SEO aims to improve website rankings and drive organic traffic. Enhanced Online Visibility Social media platforms act as an additional channel for your brand’s online presence. Chapters 1. GetEmail.io

Collaborations 52

Collaborations Activism Marketing Marketing 52

Nonprofit Megaphone

OCTOBER 16, 2023

Defining Exceptional Content for Donor Engagement The power of high-quality content is undeniable, especially when driving charitable donations. Form and Function Content can take countless forms — from videos to quizzes to blog posts. Crafting an engaging story humanizes your mission, making it relatable and inspiring empathy.

Education 98

Education Education Values Nonprofit Organizations 98

Nonprofit Marketing Insights by GlobalOwls

MAY 10, 2024

Current Effective Link Building Techniques Guest Blogging Guest blogging remains a powerful way to earn high-quality backlinks. Focus on producing comprehensive guides, original research, infographics, and other forms of content that offer unique value.

Ethics 52

Ethics Collaborations Values Technology 52

Get Fully Funded

APRIL 5, 2021

Since the start of the pandemic, and even before that, nonprofits have turned to virtual fundraising to boost revenue and engage supporters in their mission. Perhaps you’ve even noticed your engagement metrics decrease across your platforms due to supporters’ screen fatigue. . These tips will help you get started: . Google Ads.

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Nonprofit Marketing Insights by GlobalOwls

AUGUST 7, 2023

Utilize analytics tools to monitor website traffic , user behavior, and engagement metrics to optimize your marketing efforts continuously. By providing relevant and targeted messaging, you can enhance customer engagement and foster long-lasting relationships.

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Marketing Marketing Advertising Production 52

Nonprofit Marketing Insights by GlobalOwls

MAY 26, 2023

A strategic content promotion plan can significantly increase your reach, engage your target audience, and drive valuable traffic to your website. Engage them in a meaningful partnership where they promote your content to their followers. Convert blog posts into engaging videos, podcasts, infographics, or slide decks.

Collaborations 52

Collaborations Marketing Marketing Values 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 14, 2023

In this blog post, we’re going to take a deep dive into t he world of social commerce and explore how it’s revolutionizing the retail industry. At its core, social commerce is all about using social media platforms to sell products and connect with customers. Well, you’ve come to the right place!

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Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Creating High-Quality Content Content plays a pivotal role in attracting and engaging potential leads. Incorporating multimedia elements such as videos and infographics can further enhance the effectiveness of your content marketing efforts.

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Participation and motivation Collaborations Psychology Values 52

Nonprofit Tech for Good

MARCH 29, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Clear, well-written content that answers questions and engages the reader is key for SEO. Encourage your supporters to share your content on social media or mention it in their blogs. 1) Content is King.

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Homelessness Nonprofits Management Marketing 132

Top Nonprofits

OCTOBER 4, 2023

Buying and donating cryptocurrency can hold a lot of appeal for donors, and accepting it allows your nonprofit to access a variety of benefits, such as: Engaging high-capacity donors. Select a crypto donation platform Now that you’re familiar with the basics, it’s time to set up the necessary infrastructure.

Values 52

Values Finance Technology Governance 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 17, 2021

The Best Content Creation Platforms to Tell Your Story. Lucky for us, there are plenty of Content Creation Platforms that can help make our jobs easier. Now, we have Content Creation Platforms that help us in many ways! Check out Foleon’s Content Creation Platform. Creating great content is a MUST! Check them out!

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Nonprofit Marketing Insights by GlobalOwls

JANUARY 25, 2024

Additionally, examine the interaction stats to see how visitors are engaging with your website. Use data to identify high-performing content and topics and optimize existing content based on user engagement metrics. How Does User Engagement Data Influence SEO Strategy? What Types of Data Are Crucial for SEO?

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Marketing Marketing Collaborations Retention 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 29, 2023

Utilize social media platforms to connect with the industry, share insights, and establish your firm as a thought leader. A well-crafted website, combined with active social media participation, not only draws in potential clients but also cultivates a community where industry professionals can regularly engage with your firm.

Energy 52

Energy Marketing Marketing Education 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2023

Pick a niche that you love Pick something you’re truly interested in and passionate about when choosing a niche—something that sparks joy or interest in you This will make it easier for you to create content your audience will enjoy and engage with. This can include blog posts, videos, podcasts, social media posts, and more.

Marketing 52

Marketing Marketing Production Social Enterprise 52

Nonprofit Marketing Insights by GlobalOwls

MAY 29, 2021

Digital marketing can help nonprofits not just in terms of engaging the public and spreading the word of their existence – it can also inspire donations and investors to join the cause. Post when they are most active, look for groups and communities where you can join and post as well, and of course, invite people to engage.

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Nonprofit Organizations Nonprofit Organizations Marketing Marketing 141

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2022

Pinterest is a special Social Media platform because it’s also a search engine. Nevertheless, it’s a promising platform for nonprofits to promote their ideas and projects to reach a new audience. . If visual effects influence your ideas, Pinterest will become a platform for extra passive involvement of new clients.

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Nonprofits Activism Advertising Marketing 98

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 11, 2021

Increase your engagement with the audience in social media platforms by social media marketing tool so that your content gets more new visitors. Engages the audience by offering valuable information . Blogging , Video, Podcasting, Infographics, Email, Visual content, Ebooks, Lead magnets. Start a blog.

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Marketing Marketing Production Management 52

Nonprofit Tech for Good

DECEMBER 19, 2022

What is your engagement rate? Like organic reach, engagement rates are at an all-time low. Currently, the average engagement rate for nonprofits on TikTok is 7.6% and 1.95% for Instagram Reels. Prioritize SEO by publishing content on a regular basis to your website, such as a “News” section or blog. Donation Pages.

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Marketing Marketing Fundraising Fundraising 126

Nonprofit Megaphone

JUNE 16, 2023

According to the 2021 Hubspot State of Marketing Report, 82% of marketers use content marketing to drive brand visibility, engagement, and even revenue. By developing and sharing engaging content, nonprofit organizations can reach people who may not have known about their work.

Nonprofit Organizations 52

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 52

Nonprofit Megaphone

APRIL 7, 2023

For instance, you can create videos, blog posts, or social media posts that share these stories with your audience. Leverage social media: Social media platforms offer nonprofits an excellent opportunity to engage with their audience, build their brand, and promote their work.

Marketing 52

Marketing Marketing Public and Social Policy Advertising 52

Nonprofit Tech for Good

DECEMBER 5, 2020

The guide includes an easy-to-follow timeline, the two email segments you should use, and expert tips on how to include design elements, engage donors, and write efficient calls-to-action. This blog post shares six different ways your appeals can inadvertently hurt your chances of earning donations.

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Nonprofit Megaphone

APRIL 7, 2023

Additionally, ensure that your website’s content is high-quality, relevant, and engaging. When your website’s content is engaging, informative, and relevant to your non-profit’s cause, visitors are more likely to spend time on your website and share your content with others.

Non-Profits 52

Non-Profits Recruitment Food Production 52

Top Nonprofits

APRIL 11, 2023

To maximize your marketing return on investment and engage more deeply with donors, we’ve outlined the following strategies for your organization: Make direct mail personal. You link to a blog about a new program you’re launching or link to a video that tells a specific impact story. Infographics. Keep messages concise.

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Participation and motivation Fundraising Fundraising Associations 64

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 8, 2021

Knowing and understanding the behavior of your target audience will help you determine what kind of content to share and on which platform. If your organization is catering for orphaned children, you have to make sure that content is relevant and engaging enough for those who want to help out on your cause. Infographic.

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Nonprofits Children Marketing Marketing 98

Pam Moore

DECEMBER 11, 2016

If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today. They know how to write the blog post headlines that grab attention, the blog post content that gets read, the visuals that gets shared. 2017 content marketing statistics.

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Marketing Marketing Leadership Values 167

Nonprofit Tech for Good

DECEMBER 14, 2022

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. A dedicated blog post about the sponsorship. Social media platforms come and go, but emails belong to you!

Public and Social Policy 135

Public and Social Policy Participation and motivation Activism Education 135

Nonprofit Marketing Insights by GlobalOwls

JULY 2, 2021

Are you looking for a Content Creation Tool to create better engaging, intelligent ‘behind the gate’ content at scale? Create better engaging content. When was the last time you saw a really engaging e-book? Gater more insights on how people engage with your ‘behind the gate’ content. Actually, it’s more a platform.

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Marketing Marketing Social Enterprise Social Enterprise 98

Nonprofit Marketing Insights by GlobalOwls

JANUARY 26, 2022

Selling your product is not just about how good it is or how good your ads are, but also about the way you engage with your audience and stand out from the rest of your competitors. If possible, make a comparison with some of your biggest competitors, and present everything in an easily digestible form, such as a video or an infographic. .

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Marketing Marketing Production Values 98

Nonprofit Tech for Good

FEBRUARY 12, 2020

This is the second post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. For this blog post, Nonprofit Tech for Good subscribed receive emails from 30 large national nonprofits and fourteen sent a welcome email within 48 hours. Create a welcome email.

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Marketing Marketing Nonprofits Fundraising 145

Get Fully Funded

APRIL 29, 2021

Your website is one of your most valuable assets for engaging your donors, and leaving parts of it dysfunctional isn’t an option. Nonprofit websites have grappled with this problem for some time and have come to a few useful solutions, such as: Blog. Classes, webinars, and presentations. Color contrast.

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Nonprofits Activism Associations Environmental 75

Get Fully Funded

MARCH 2, 2021

Offer something of value, such as a whitepaper, special report, or e-book your organization published or an infographic your organization created. Share a blog post. Write a compelling, meaty blog entry on your organization’s website and include a strong image and, of course, an invitation to sign up for your email list with a link.

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Nonprofits Law Values Communication 105

Kivi's Nonprofit Communications Blog

SEPTEMBER 27, 2019

Here are 5 Social Media Myths that are Hurting Your Business [Infographic]. If you were looking for another social media platform to play with, TikTok tops 500 million users, says VP, as brands flock to the video platform. Facebook Adds New Video Publishing Tools, Including Live Rehearsals and Watch Party Replays.

Communication 56

Communication Nonprofits Nonprofit Leadership Leadership 56

Kivi's Nonprofit Communications Blog

OCTOBER 25, 2019

This week, I share the next big social media platform, how to work from home, trends in social video, and more. See these Up and Coming Social Platforms to Keep an Eye On. Let’s talk Social Video Trends: Consumer and Marketer Insights for 2020 [Infographic] with Jess Rozario-Ospino. You should too. Learn More and Register.

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Communication Nonprofits Marketing Marketing 40

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 23, 2022

Here are just a few: Traditional Video Marketing : This type of video marketing involves creating a video for your website or blog post, then posting it on YouTube or another video-sharing site like Vimeo or Wistia. With so many companies using Social Media as a platform for their businesses, yours must stand out from the crowd.

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Marketing Marketing Advertising Production 40

NonProfit Hub

DECEMBER 14, 2018

However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Each of these groups has a different reason for engaging with your organization—find out what those reasons are! Document your strategy. Volunteers.

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Marketing Marketing Values Technology 66