Selfish Giving

APRIL 18, 2016

Jones , the blogger behind one of the first cause marketing blogs introduced his readers to paper icons in a 2007 post. As a former fundraiser for Children’s Miracle Network , he helped raise tens of millions of dollars with paper icons. What are paper icons? They’re relatively cheap to produce, even in small print runs.

Children 100

Children Associations Fundraising Fundraising 100

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? So, what can you do to get more people to open and respond to your fundraising emails? If you’re using email as a fundraising and donor communications tool, you can’t afford to send anything dull. That’s average. ). Still, we all want better open rates.

Fundraising 126

Fundraising Fundraising Communication Marketing 126

iMarketSmart

FEBRUARY 6, 2023

Before the ask, one step remains. Asking for permission to ask. The request is to present a challenge. This is the proposal for support.[1] 1] Getting permission first is important. It puts the donor in control.[2] 2] It sets the stage for the ask. The phrasing should present this as the next natural step in the conversation.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

NonProfit Quarterly

JANUARY 18, 2024

Image credit: Yannick Lowery / www.severepaper.com Editors’ note: This article is from Nonprofit Quarterly Magazine ’s fall 2023 issue, “How Do We Create Home in the Future? Reshaping the Way We Live in the Midst of Climate Crisis.” Everyone has the energy they need to survive and thrive.

Energy 82

Energy Law Governance Public and Social Policy 82

Fundraising Coach

AUGUST 20, 2013

Today I get to introduce you to Steven Shattuck, Vice President of Marketing at Bloomerang , the exciting new donor relationship management software that makes it easy to focus on donor retention. I’ve asked him to share what he’d recommend for your nonprofit blog. Better still, he’s a great guy.

Education 109

Education Education Retention Nonprofits 109

iMarketSmart

FEBRUARY 15, 2016

I had no idea what they were saying in the echo-chambers of the fundraising industry. I had no idea what they were saying in the echo-chambers of the fundraising industry. At that point, I had never read a book or attended a conference on fundraising. But I wanted to develop a new future. Now, I can predict the future.

Technology 49

Technology Retention Foundations Activism 49

iMarketSmart

JANUARY 30, 2023

15] It can also reveal opportunities where the fundraiser’s expertise provides value. Tell me a story: Past, present, and future Assets have stories. The asset story progresses through Past (origins of the asset) Present (what’s happening now) Future (future plans for the asset). Suppose the future plan is to sell.

Public and Social Policy 52

Public and Social Policy Psychology Insurance Ethics 52

iMarketSmart

SEPTEMBER 19, 2022

This role can direct the fundraiser’s work. The fundraiser makes the call to adventure. She introduces the hero to friends and allies that help. She introduces the hero to friends and allies that help. The fundraiser advances the donor’s hero story. These character differences apply to fundraising.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Altruism and Helping Values 52

Getting Attention

DECEMBER 4, 2012

Here’s an incredibly inventive and memorable way to introduce your organization’s new name—don’t make a big deal about it. Most organizations introduce a new name by talking about themselves—the why and how of the name change. I’ll do my best to answer in a future blog post or e-news article. The Back Story.

Children 71

Children Fundraising Fundraising Communication 71

iMarketSmart

MARCH 8, 2014

With “engagement fundraising”— a phrase I coined about a year ago. What the heck is engagement fundraising? Second, I think fundraising is broken. Sure… some fundraisers are already “getting it” I’ve met them and they are amazing. I believe the future is bright. By who?

Marketing 85

Marketing Marketing Fundraising Fundraising 85

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

According to the Nonprofit Marketing Guide, “A video that tells a compelling story, even if it doesn’t mention your nonprofit, can be an effective way to introduce people to your cause.” Alright, let’s talk about the king of content – video! Video marketing is now more important to nonprofits than ever. And rightly so.

Marketing 90

Marketing Marketing Collaborations Values 90

iMarketSmart

FEBRUARY 13, 2023

Making the ask can be the scariest part of fundraising. Theory The “one big thing” in fundraising is always the same: Advance the donor’s hero story. Theory The “one big thing” in fundraising is always the same: Advance the donor’s hero story. What is the secret to a compelling fundraising ask? But asking for money?

Universities 52

Universities Values Fundraising Fundraising 52

Kivi's Nonprofit Communications Blog

APRIL 27, 2017

If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning, blogging, and managing the production of your annual report, it’s hard to carve out the time to actually build relationships with reporters and editors. Often at the last minute. That’s it.

Production 59

Production Management Communication Nonprofit Organizations 59

The Agitator

DECEMBER 3, 2017

On the reporting side we’ll concentrate on applying the principles of Behavioral Science to fundraising and communications. Now to the intermediate future—the bridge between today and the launch of the new Agitator content, website and other goodies. Changes in how we organize and present information. And, I’m charged up.

Fundraising 53

Fundraising Fundraising Communication Marketing 53

iMarketSmart

MAY 11, 2022

For well-established donor relationships where the fundraiser and the donor trust each other, know each other, and are more like long time friends than ‘fundraiser and donor,’ the simple ask is the most direct and effective one. Death isn’t a fun topic of conversation. But we have to go there. Here’s some help.

Insurance 52

Insurance Fundraising Fundraising Communication 52

Nonprofit Tech for Good

NOVEMBER 13, 2015

We [ myself , @MeganSoffe r , and @PIRDave from OnGood ] streamed an interview and a short 20-minute session, but with creativity and time for planning, Periscope streaming as a storytelling tool is untapped and a future fundraising success story yet to be told. Below are 12 tips we gained from our first Periscope experiment: 1.

Nonprofits 106

Nonprofits Fundraising Fundraising Management 106

iMarketSmart

OCTOBER 3, 2022

Challenges the hero to begin the journey, Introduces the hero to friends and allies along the way, and. The effective fundraiser is the donor’s guiding sage. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Hero story. But there’s a problem.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Nonprofit fundraising videos help you raise more money. Videos show as well as tell. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart.

Fundraising 98

Fundraising Fundraising Nonprofits Energy 98

iMarketSmart

OCTOBER 17, 2022

This sage will introduce the hero to friends, allies, and magical instruments. Fundraising challenge. In fundraising, advancing the donor’s hero story is powerful. This fundraising “call to adventure” happens at the “ask.” Let’s go to the movies! And when we go, what will we see? It’s called the hero’s journey.

Fundraising 52

Fundraising Fundraising Values Universities 52

iMarketSmart

JANUARY 9, 2023

Permission in Socratic fundraising. Socratic fundraising requires permission. Socratic fundraising requires permission. Permission before Socratic fundraising. The one big thing in fundraising is always the same: Advance the donor’s hero story. In the donor’s hero story, the fundraiser is the guiding sage.

Participation and motivation 52

Participation and motivation Nonprofit Administration and Development Values Fundraising 52

iMarketSmart

MAY 22, 2023

5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? Lead with a gift: A simple fundraising example Games and theory are fine. What actually works in fundraising? 1] This primal-giving game models reciprocal altruism.[2] How complicated?

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] 1] First, the fundraiser must have a valid reason to ask questions. But sometimes that isn’t feasible. Or they’re too far away.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

FEBRUARY 27, 2023

Even experienced fundraisers can get squeamish. Let’s look at some examples from experienced fundraisers. But asking for an estate gift? As Anne Melvin puts it, “For many of us, asking for a bequest is akin to asking, ‘So when are you going to die and what are you going to leave us when you do?’ [1] 1] And yet, it’s vital.

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Finance 52

iMarketSmart

JULY 27, 2016

Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Bottom line: That’s what fundraising is all about. You can hear the interview here. Tweet this!

Marketing 40

Marketing Marketing Fundraising Fundraising 40

NonProfit Hub

MAY 2, 2017

Time spent on your website pays off, too—online donations were 7% of all fundraising last year. You can still introduce visitors to your nonprofit in a creative way, even though you aren’t face-to-face. 7 Ingenious Fundraising Ideas to Raise Money Online . Online Marketing. So get cookin’! Don’t just stop there, though.

Marketing 51

Marketing Marketing Nonprofits Values 51

Get Fully Funded

APRIL 21, 2022

In-kind donations: when companies donate goods or services, especially in support of a program or fundraising event. The vast majority of financial support for the vast majority of nonprofit organizations comes from individual donors. In 2020, individual donations totaled $324 billion – whereas corporate giving was only 4% of this total.

Collaborations 59

Collaborations Food Nonprofits Production 59

NonProfit Hub

OCTOBER 23, 2019

We’re so proud to introduce our amazing speaker lineup! “Donor Experience Unlocks the Future of Your Fundraising Relationships” Lynne Wester is a frequent conference speaker and well known resource for donor relations and fundraising expertise. . Julia Campbell. Cause Camp 2020 Host. Lynne Wester.

Public and Social Policy 32

Public and Social Policy Public and Nonprofit Management Nonprofit governance and management Social Enterprise 32

Nonprofit Megaphone

APRIL 17, 2023

In this article, we will introduce you to 12 essential apps and tools that every non-profit marketer should have in their toolbox. From social media management to email marketing and project management, these tools will help you streamline your work, save time, and achieve your marketing goals.

Non-Profits 52

Non-Profits Collaborations Advertising Management 52

Kivi's Nonprofit Communications Blog

SEPTEMBER 3, 2015

Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. That being said, the internet is a different beast than other fundraising outlets. What’s the biggest benefit of online fundraising? Guest Post by Gretchen Barry of NonprofitEasy.

Public and Nonprofit Management 91

Public and Nonprofit Management Construction Nonprofits Retention 91

The Agitator

JUNE 27, 2018

Whenever I’m at a loss to describe a problem I turn to the dog-eared volumes in my fundraising library for help. More and more nonprofits (47% more in the past decade) are in need of “fundraisers”. But fewer and fewer trained or experienced fundraisers are available. Here’s how my dog-eared copy of A.A.

Fundraising 71

Fundraising Fundraising Voluntary Action Recruitment 71

Get Fully Funded

FEBRUARY 9, 2021

I have given to an organization that provides education and wrap-around services to teenagers in a developing country so they can have a chance at a brighter future. And we all want more donors, right? By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give.

Food 98

Food Nonprofits Children Retail 98

NonProfit Quarterly

JANUARY 10, 2023

Click here to download this article as it appears in the magazine, with accompanying artwork. The white fathers told us: I think, therefore I am. The Black mother within each of us —the poet—whispers in our dreams: I feel, therefore I can be free. Audre Lorde (“Poetry Is Not a Luxury”) 1. Art by Black artists graces the walls.

Health 114

Health Healthcare Public and Social Policy Ethics 114

Getting Attention

APRIL 28, 2011

I’m hosting the May Nonprofit Blog Carnival, and on May 31 my blog post will feature links and summaries to the best of. Four titles quickly came to mind, a flow that made me realize that this is an ideal topic for the May Nonprofit Blog Carnival. Here’s the theme, and how you can submit your post. WHAT’S YOUR ONE BOOK?

Production 76

Production Management Communication Marketing 76

Fundraising Coach

JULY 12, 2011

This week, I’m thrilled to introduce Christina Attard. Christina is an accomplished Canadian fundraiser with a particular expertise in the areas of planned giving and millennial. She can be found on her blog or on Twitter @gptekkie. I’ve asked her to share her take on engaging millenials in funding causes.

Non-Profits 89

Non-Profits Fundraising Fundraising Volunteerism 89

Kivi's Nonprofit Communications Blog

APRIL 26, 2010

Jeff Brooks at Future Fundraising Now is hosting the next Nonprofit Blog Carnival with an April Fool’s theme, so I decided to share with you those times during my week when I am most likely to think, “This is a joke, right?&#. This is not a “news&# blog. Can we do a link exchange?

Production 71

Production Poverty Associations Communication 71

Nonprofit Marketing Blog

AUGUST 26, 2011

After I spoke, he introduced himself and told me about his research on the impact of social media on disability-focused nonprofits. A great opportunity for me to give back some of what I have learned from conversations with practitioners came around when Katya asked me to write a guest post for her blog.

Non-Profits 51

Non-Profits Public and Social Policy Political Science Public Policy 51

iMarketSmart

FEBRUARY 20, 2023

We thoughtfully craft and stage the fundraising ask. This emotional experience is all too common for fundraisers. It can make fundraisers avoid asking. We put in the work. We put in the planning. We carefully execute each step in the cultivation process. And, finally, we get the answer. And the answer is … “No.” What do we feel?

Universities 52

Universities Nonprofit governance and management Fundraising Fundraising 52