iMarketSmart

AUGUST 15, 2022

It can do more for the donor than just consuming more stuff would do. It can enhance the donor’s identity. It can advance the donor’s hero story. The most compelling story for donors is their hero story. What is the core message for donors? Understandably, the donor response to such messages is weak.

Public and Nonprofit Management 98

Public and Nonprofit Management Non-Profits Retention Management 98

Get Fully Funded

DECEMBER 12, 2022

When you post on social media, you don’t know how many people actually see your content. And when you post on your website, well, most of your donors aren’t regularly visiting your website. If you’re using email as a fundraising and donor communications tool, you can’t afford to send anything dull. They aren’t motivated to give.

Fundraising 126

Fundraising Fundraising Communication Marketing 126

Candid

MAY 31, 2023

This series features seven quick guides to support your professional success, including How to Find New Donors and Get Them to Give Again and How to Run a Strategic Planning Retreat. Get the skinny on the essentials of nonprofit leadership, boards, fundraising, and social media marketing. Don’t have time to read a book cover to cover?

Nonprofit Leadership 105

Nonprofit Leadership Nonprofits Leadership Philanthropy 105

Get Fully Funded

JANUARY 1, 2024

Your plan should also include what you’ll do when you’re NOT asking for money like donor communications, stewardship, and warm touches — all designed to give the donor a GREAT experience. They also have the benefit of knowing their donors, including the reasons why people give and what they’re passionate about.

Fundraising 111

Fundraising Fundraising Nonprofits Public and Nonprofit Management 111

Get Fully Funded

JULY 18, 2022

Donors and prospects want to know that your organization makes a difference, and the best way to show that is to tell a story. When donors and prospects understand what it feels like to be food insecure, it motivates them to give. Has the blog been updated recently with a new article? Heart-warming human-interest stories.

Fundraising 116

Fundraising Fundraising Food Activism 116

iMarketSmart

NOVEMBER 9, 2022

But as it turns out, not only are restricted gifts something every nonprofit should be offering to their major donors and prospects because it is good service, but they result in more revenue, and bigger gifts. Read on to see how restricted giving taps into core and primal social emotions for donors. Why is that? Endowments.

Participation and motivation 52

Participation and motivation Values Health Nonprofits 52

iMarketSmart

MARCH 13, 2024

The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor solicitations, they would be more financially efficient and would hardly lose any revenue. It depends on what you mean by ‘work’ Yes, you can find new donors using these methods.

Fundraising 52

Fundraising Fundraising Universities Advertising 52

iMarketSmart

MAY 8, 2023

These relationships build trust.[2] As Dr. Breeze explains, “Telling fundraisers to ‘build relationships’ (Burnett, 2002; Burk, 2003), to ‘love’ their donors (Pitman, 2007), and to treat the process ‘like a romantic courtship’ (Green et al., Once, I was talking about which words and phrases work best with donors.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

Bloomerang

JUNE 15, 2022

A few lowlights from our past: Letting the donor get too close to the wealth screen, not reading the room to realize who the real decision-makers were, asking for a big gift without the proper cultivation, and not doing our donor research. Accidentally letting a donor eat potpourri (ouch!).

Participation and motivation 119

Participation and motivation Retention Finance Energy 119

iMarketSmart

JANUARY 10, 2024

AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major donor prospects. But can they really help you fill a caseload with qualified major donor prospects better than other methods? These are the foundations of donor motivation.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Bloomerang

NOVEMBER 16, 2021

If that’s how you’re approaching the content you’re sharing on social media or in your newsletters, this blog post is for you. . For example, if you shared a longer piece of content in an email or on your website, think about how you could shorten it to use it on one of your social media platforms. Stretch your content.

Collaborations 102

Collaborations Communication Education Education 102

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2022

In this blog post, you’ll learn how to use email marketing to increase your nonprofit’s donations. Keep Your Emails Personal And Focused On The Donor. Your donors want to see that their money is going to good use. Your donors are your best advocates. Communicate With Current Donors And Supporters. Ask For Feedback.

Nonprofits 52

Nonprofits Marketing Marketing Values 52

iMarketSmart

MAY 16, 2022

They match the social, emotional, empathy system. Further, “This region plays a key role … in social attachment and the release of the neuromodulators oxytocin and vasopressin.” [3]. Giving comes from social emotion. Social emotion comes from the “love and family” system. Bringing a small gift for a donor can also help.

Fundraising 52

Fundraising Fundraising Finance Philanthropy 52

iMarketSmart

FEBRUARY 6, 2023

It puts the donor in control.[2] It can match the donor’s story. First, it allows more time for donors to think. This preserves the social context of the initial conversations. Deadlines are still motivational. It makes the donor consider what they might do in the future. 17] The donor might disappear.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

iMarketSmart

JUNE 13, 2022

A good fundraising story, ultimately, is about the donor’s gift. In a story about the donor’s gift, who is the key character? It’s the donor. It’s the donor’s action of making the gift. But the most interesting story for the donor is the donor’s story. When is a story the donor’s story? Whose story?

Fundraising 52

Fundraising Fundraising Universities Psychology 52

iMarketSmart

AUGUST 9, 2023

Yes, colleges are just one branch of nonprofits, but the trend speaks to changing expectations among donors for what their gifts will accomplish. Donors want a return for their money. They are achievement-oriented, confident, motivated, assertive, reflective, and ambitious. You also lose the resources. That’s one fourth.

Race and Ethnicity 52

Race and Ethnicity Universities Philanthropy Education 52

iMarketSmart

OCTOBER 10, 2022

It works for the donor. The donor is the hero. For this operations side, the donor-hero story does not work. For this operations side, the donor-hero story does not work. In the donor-hero story, charity administrators are minions. They merely scamper about doing the heroic donor’s bidding.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Culture Public and Nonprofit Management 52

GiveGab

AUGUST 24, 2022

Working with folks doing such impactful work motivates me to take a ’part of the team’ approach. We understand that it is just as crucial to the success of your day that your participating groups, fundraisers, and donors can navigate the site with ease. But the support doesn’t stop there! Enjoyable.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Management 52

iMarketSmart

JANUARY 30, 2023

Let’s talk about wealth We want the donor to talk about assets. More importantly, how do we get the donor to talk about their wealth? Start social then follow up. Start social then follow up Starting with simple, social language often works best. Social, emotional language encourages sharing.

Public and Social Policy 52

Public and Social Policy Psychology Insurance Ethics 52

iMarketSmart

JUNE 19, 2023

6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? I heard that one of our donors was in the hospital. Q: Should I call?

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

iMarketSmart

DECEMBER 14, 2022

The good news is, as you’re about to see, donor survey data provides both the means for outreach and the substance for future engagement that will motivate more and bigger gifts. People are busy, overwhelmed, bombarded with social media and email, and you don’t yet rise to the top of their priority list. Why Donor Surveys Work.

Values 52

Values Foundations Insurance Communication 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 26, 2024

People often use crowdfunding, social media , and personalization but must also deal with private issues, competition, and fast tech changes. It enables you to find new donors and maximize your influence. Pay-What-You-Can options make things easier to get to and build trust. What is the key? Shall we begin?

Fundraising 52

Fundraising Fundraising Participation and motivation Production 52

iMarketSmart

APRIL 6, 2022

Donors don’t care about the same things you do. It’s a very simple truth to understand, and yet so much fundraising presumes that whatever matters to some fundraisers and most nonprofit administrators must also matter to donors. This is why so many board meetings involve discussions about educating donors. “If The donor is.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Participation and motivation Nonprofit governance and management Public and Social Policy 52

iMarketSmart

FEBRUARY 27, 2023

For example, death reminders make people more protective of their social group – and more resistant to outside groups.[5] 5] Group opinions and social “norms” become more powerful.[6] 6] People become more interested in social prestige,[7] fame,[8] a positive life story,[9] personal heroism,[10] or putting their name on something.[11]

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Finance 52

Fundraiser Ideas

MAY 23, 2012

Allow donors to give you money directly from your website with secure electronic payments. Online payment services, like PayPal, are trusted and easy to set up. Use the power of social media. Blog about it. Make sure to include a link to your website in your blog posts. Use electronic payments for donations.

Fundraising 81

Fundraising Fundraising Marketing Marketing 81

iMarketSmart

APRIL 10, 2023

Or donors don’t want to meet. Or there are too many donors to meet. Questions can arise in Donor telephone conversations (one-on-one but not face-to-face) Donor focus groups (face-to-face but not one-on-one), or Donor surveys (neither one-on-one nor face-to-face). Donors can feel, “You didn’t care what I thought.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

FEBRUARY 25, 2015

Oxytocin creates intimacy, trust, and builds healthy relationships. It is essential for creating strong bonds and improved social interactions. Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. LIKE THIS BLOG POST? Not everyone wants this.

Values 61

Values Altruism and Helping Participation and motivation Fundraising 61

Nonprofit Marketing Blog

OCTOBER 7, 2013

Peer-to-peer fundraising is a powerful opportunity for nonprofit fundraisers because it allows you to tap into a much broader network than you currently have access to, through people’s most trusted sources of information: their friends. Give them charity badges, fundraising pages, and simple social media sharing buttons.

Fundraising 55

Fundraising Fundraising Retention Education 55

Nonprofit Marketing Blog

OCTOBER 18, 2012

The idea : Technology has enabled people’s most trusted sources - those they perceive to be their peers - to become the most influential and amplified messengers in their lives. The social action shift. Lower the bar for engagement especially on social media. - Use technology to put the donor at the center of your story.

Technology 91

Technology Participation and motivation Social Action Values 91

iMarketSmart

JUNE 6, 2022

Social-emotional story is the engine that drives giving. But they won’t motivate a gift. Motivation comes from story world, not commerce world. A restriction means the donor earmarks money for a particular use. When a donor gets to put instructions with money, it’s “restricted.” They put the donor in control.

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Insurance Culture 52

NonProfit Hub

APRIL 24, 2018

I often cringe at the thought of going through old mailing lists, donor banks and other databases, and I would venture to guess you do, too. But trust me when I say the anticipation is the worst of all. The Nonprofit Hub staff just finished cleaning out outdated lists, donor addresses, program users and more.

Nonprofits 58

Nonprofits Nonprofit Organizations Nonprofit Organizations Marketing 58

iMarketSmart

FEBRUARY 25, 2015

Oxytocin creates intimacy, trust, and builds healthy relationships. It is essential for creating strong bonds and improved social interactions. Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. LIKE THIS BLOG POST? Not everyone wants this.

Values 40

Values Altruism and Helping Participation and motivation Fundraising 40

iMarketSmart

FEBRUARY 25, 2015

Oxytocin creates intimacy, trust, and builds healthy relationships. It is essential for creating strong bonds and improved social interactions. Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. LIKE THIS BLOG POST? Not everyone wants this.

Values 40

Values Altruism and Helping Participation and motivation Fundraising 40

Getting Attention

MARCH 6, 2014

And how do we motivate donors to donate and supporters to take action? These characteristics can include age, geographic location, profession, social identity, etc. Interview a sample of trusted prospects and supporters to test your analysis and conclusions. Connecting with your audience is harder than ever.

Marketing 83

Marketing Marketing Communication Values 83

Care2

MARCH 18, 2010

SXSW was a total whirlwind filled with some of the biggest thought leaders discussing social media (of course) but also about the power of online fundraising and crowdsourcing. Don't treat potential donors like an ATM machine. Our communities vet good ideas, apply the "trust" layer, and motivate us to take action.

Fundraising 60

Fundraising Fundraising Nonprofits 60

Nonprofit Megaphone

OCTOBER 16, 2023

Defining Exceptional Content for Donor Engagement The power of high-quality content is undeniable, especially when driving charitable donations. Form and Function Content can take countless forms — from videos to quizzes to blog posts. Persuasive Calls to Action (CTAs) The ultimate goal is to motivate readers to engage.

Education 98

Education Education Values Nonprofit Organizations 98

Bloomerang

MARCH 4, 2024

However, when approached with creativity and strategic thinking, it can serve as a powerful instrument for storytelling, showcasing impact, and inspiring donors and supporters to take action. Highlighting key achievements Remember, there are two reasons why donors give! Choose narratives that vividly illustrate your mission in action.

Fundraising 95

Fundraising Fundraising Nonprofits Environmental 95