iMarketSmart

MARCH 13, 2024

The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor solicitations, they would be more financially efficient and would hardly lose any revenue. In direct mail, 2% response is considered good. Is there a better way? Some say 15%.

Fundraising 52

Fundraising Fundraising Universities Advertising 52

Marketing for the Modern Nonprofit

FEBRUARY 15, 2023

After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Steven is Co-Founder of The Better Fundraising Company and lead author of its must-read industry blog. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation.

Fundraising 52

Fundraising Fundraising Management Marketing 52

Bloomerang

JULY 24, 2023

One of the most pervasive problems in the nonprofit sector is getting your board to be more engaged , and more specifically, to increase board fundraising. To help nonprofit board and staff leaders address this challenge, I created a list of more than 100 fundraising tasks for nonprofit board members.

Fundraising 88

Fundraising Fundraising Activism Homelessness 88

Marketing for the Modern Nonprofit

NOVEMBER 14, 2022

Auctions are among our favorites for engaging donors and raising revenue. The underlying idea with this type of marketing strategy is to use each of your digital outlets to generate more attention, keep your event on supporters’ minds, and steer potential attendees to your registration or mobile bidding pages. It also creates?positive

Marketing 52

Marketing Marketing Public and Nonprofit Management Activism 52

Kivi's Nonprofit Communications Blog

APRIL 1, 2020

Learn More and Register. Budget-Friendly Webinar] Understand the strategic objectives of digital engagement and online fundraising and run a more successful program. Learn More and Register. April 23: How to Write a Direct Mail Appeal Letter In-House with Tom Ahern. [90-Minute Learn More and Register.

Fundraising 53

Fundraising Fundraising Communication Management 53

iMarketSmart

APRIL 24, 2024

Think about that – more accountability caused worse performance! Here are five reasons the wrong fundraising accountability metrics cause more problems than they solve for major gifts fundraising. For instance, suppose a gift officer is expected to raise $25,000 per month. Six months go by, and they haven’t “raised” anything.

Fundraising 52

Fundraising Fundraising Energy Recruitment 52

Jeff Brooks

MAY 2, 2023

They make millions more with lies than they would with truth. To help you make decisions based on things more important than revenue. Sometimes we have to choose between doing X and Y, where X will raise more money, but Y is more principled. They know they’re lying, but they keep lying because it works.

Ethics 52

Ethics Food Values Fundraising 52

Get Fully Funded

APRIL 20, 2021

Many VAs can help with the more skilled and technical tasks required for communication, development, volunteer management, and program management. A nonprofit virtual assistant is often a more affordable and flexible solution than hiring an independent contractor for every individual task you need help with. Nor should you.

Nonprofit Administration and Development 116

Nonprofit Administration and Development Management Nonprofits Values 116

Bloomerang

SEPTEMBER 13, 2021

I recently read a pertinent article on the Moceanic blog published posthumously by the savvy Simone Joyaux: For Fundraising Excellence, Rely on Expertise, Not Opinions. . You say : “You’re wrong; research shows sad images raise more money than happy ones.” . More fighting. . The key principle here is direction.

Nonprofits 74

Nonprofits Culture Psychology Values 74

Bloomerang

AUGUST 2, 2021

That means that you must work to make relevant content marketing more readily accessible to your constituents. . This year, commit to customizing and offering options (email, direct mail, text, etc.). Check out what to listen for in donor onboarding from the Agitator-Donor Voice blog. Where do you find that content?

Marketing 127

Marketing Marketing Fundraising Fundraising 127

Lets Talk Nonprofit

JUNE 2, 2021

The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns. While Weintz was talking about how to make sales through direct mail, his words above apply to fundraising via direct mail, too. And second, it has to make the donor say, "This piece of mail looks so interesting that I must open it!".

Fundraising 40

Fundraising Fundraising Children 40

Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. If not, how can you appear more trustworthy? Is it easy to join your mailing list?

Fundraising 142

Fundraising Fundraising Philanthropy Values 142

Kivi's Nonprofit Communications Blog

NOVEMBER 8, 2018

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? Are you managing a Google Ad Grant?

Communication 82

Communication Public and Nonprofit Management Advertising Nonprofits 82

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Last week, we went over digital advocacy forms.

Fundraising 52

Fundraising Fundraising Energy Retention 52

iMarketSmart

APRIL 12, 2022

These are one-to-one interactions by phone, in person, via Zoom, and even with direct mail, text messaging, and email. Email can also be automated , which enables you to scale up your major gifts fundraising without having to hire more people. The more asks you make, the more money you’ll raise, goes the conventional wisdom.

Fundraising 98

Fundraising Fundraising Values Activism 98

Bloomerang

MAY 17, 2021

You can be a grant writer or direct mail specialist or fundraising events specialist. Welcome to the real world of “more than a great fundraising technician”—and that holds true for pretty much any senior-level position, e.g., program director, finance officer, and of course the ED/CEO.”. Sure, you’ll raise some money.

Culture 125

Culture Philanthropy Public and Nonprofit Management Organizational Development 125

The Agitator

APRIL 23, 2013

Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. Someone there deserves an Agitator raise!

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Universities Management 98

Bloomerang

AUGUST 7, 2021

They’ll get discouraged and focus on other tasks — of which there are usually more than enough to fill the day! Because major gifts fundraising can make it possible for you to hire not just one, but perhaps two, three or even more program staff. per dollar raised compared with $0.50 for direct mail donor acquisition.

Activism 121

Activism Philanthropy Leadership Fundraising 121

Bloomerang

JUNE 7, 2021

There’s nothing more important to your bottom line and long-term sustainability than donor retention. loyal donor for a period of years; current board or committee member; active direct service volunteer; enthusiastic user of services). 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. Don’t let them!

Nonprofits 138

Nonprofits Retention Psychology Foundations 138

Get Fully Funded

JANUARY 24, 2024

By automating your basic email needs, you can engage donors more efficiently. You create one or more emails for a specific purpose, such as thanking donors for taking action. While your mission is what drives your nonprofit, your relationships with donors are what sustain it. That’s where email automation comes in. Let’s dive in!

Sociology 59

Sociology Retention Universities Culture 59

Marketing for the Modern Nonprofit

NOVEMBER 9, 2022

This post is a guest blog by Jay Love, co-founder and current Chief Relationship Officer of Bloomerang. Plus, statistics show that recurring donors contribute more on average than one-time donors. . Your donor data helps you learn about supporters’ interests, communication preferences, giving motivations, and more.

Fundraising 52

Fundraising Fundraising Participation and motivation Recruitment 52

Bloomerang

NOVEMBER 16, 2023

Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Plus, text messaging subscriber list size grew by 11%. What is the difference between text-to-give and text-to-donate?

Fundraising 57

Fundraising Fundraising Disaster Relief Activism 57

Bloomerang

OCTOBER 4, 2021

In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. . For more on that, look into eye movement studies. I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. how you would talk).

Participation and motivation 142

Participation and motivation Fundraising Fundraising Values 142

Bloomerang

AUGUST 21, 2023

No matter where you are in your growth stage, taking action, in concert with your internal stakeholders, will always bring you closer to the goal of raising more revenue. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. The post starts off with general guidance.

Fundraising 75

Fundraising Fundraising Finance Retention 75

iMarketSmart

OCTOBER 4, 2017

Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. If I’m more efficient, I can raise more money. Of course such a broad question can’t be addressed in a blog post, nor should it be.

Retention 53

Retention Values Activism Nonprofit Organizations 53

Kivi's Nonprofit Communications Blog

APRIL 2, 2018

Apr 3 & 4: Writing a Direct Mail Appeal Letter In-House, Parts 1 and 2. Learn how you can raise more money writing your own appeal letter. Learn More and Register . Learn More and Register . Learn More and Register . Apr 19: Inclusive Conversations: Beyond Policy Into Practice.

Culture 45

Culture Nonprofits Communication Technology 45

The Killoe Group

MARCH 14, 2023

Determining these important event logistics directs where and how to market the event to your supporters. A well-designed direct mail piece sent to several local area codes or a radio or tv slot can also be great methods, depending on the budget allocated to the event.

Marketing 52

Marketing Marketing Fundraising Fundraising 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Even though billions of dollars have been raised online since 1999, it’s surprising how many nonprofits make the donation process more complicated than it should be.

Fundraising 135

Fundraising Fundraising Nonprofits Public and Nonprofit Management 135

iMarketSmart

FEBRUARY 25, 2019

You don’t have enough time, you’re pulled in too many directions, and you’re constantly swatting flies. The trick is to understand which technologies to use and how to use them to raise exponentially more money at lower costs. Will you take some time to learn more and expand your horizons ? LIKE THIS BLOG POST?

Values 40

Values Technology Leadership Communication 40

The Agitator

OCTOBER 28, 2012

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried. With the advent of the Internet, this has taken on a new dimension.

Advertising 106

Advertising Ethics Associations Universities 106

Bloomerang

MAY 24, 2021

It will never go backwards, any more than civilization moved back to “normal” after the discovery of fire or the wheel It will never go backwards, any more than civilization moved back to “normal” after the discovery of fire or the wheel. . “ I think normal was part of the problem to begin with. — Brian Solis.

Nonprofits 136

Nonprofits Values Environmental Culture 136

Bloomerang

JULY 5, 2021

It’s about lifting people up—because a rising tide raises all boats. I can’t tell you how many gifts I’ve failed to follow through on because of one or more impediments in my way. mailing address; phone number; tax identification number). Consumers want a relationship with a brand. Yes, your nonprofit is a brand.

Retention 141

Retention Non-Profits Values Foundations 141

iMarketSmart

OCTOBER 14, 2015

If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really most important for a direct marketing effort to work is the list. It needs to compel your supporters to raise their hands. YES, I want to generate more gifts.

Marketing 76

Marketing Marketing Technology Activism 76

iMarketSmart

NOVEMBER 9, 2021

But it’s becoming more and more difficult for me to ignore the storm clouds gathering on the horizon. But it affects the middle class (the majority of your donors) and the poor much more than it affects the wealthy. But it hurts regular folks more—especially the people making low-dollar donations. Labor too. .

Fundraising 52

Fundraising Fundraising Technology Philanthropy 52

Kivi's Nonprofit Communications Blog

AUGUST 12, 2014

As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Are you fundraising so you can make all kinds of great stuff happen in 2015 (a more traditional annual appeal message) or are you fundraising for something more specific?

Public and Nonprofit Management 94

Public and Nonprofit Management Fundraising Fundraising Communication 94

NextAfter

DECEMBER 15, 2021

But that raises a new question…if not on a donation page, how do you use the video? Using it in an email You might consider using the video in an email this season without a direct donation appeal – or at least without the expectation of people giving directly from that email. Question #2 – Should we send a year-end postcard?

Fundraising 52

Fundraising Fundraising Values Communication 52

iMarketSmart

SEPTEMBER 8, 2014

Yet, charitable people gave 5 times more to cure breast cancer in 2012 than to cure heart disease in spite of the fact that breast cancer kills about 14 times less people (only 41,000 deaths). Jeff Brooks recently pointed this out in his blog post titled “Fundraising is unfair.” Better marketers raise more money!

Marketing 49

Marketing Marketing Fundraising Fundraising 49