Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2022

A strong SEO marketing strategy drives more traffic and leads and brings revenue to your business. Writing effective titles and meta tags. Business owners understand that it takes more than the right keywords to get top rankings. SEO is a full-time job for small businesses. It also brings revenue to your business.

Marketing 90

Marketing Marketing Advertising Values 90

Selfish Giving

MAY 17, 2010

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. What Peter and Scott are in favor of are “social investments that are aligned with the business.&#.

Philanthropy 200

Philanthropy Non-Profits Culture Nonprofits 200

Selfish Giving

MARCH 16, 2010

I hope you didn’t give Chris Brogan your business card at SXSW this week. Unless you want to do business with me, don’t give me a business card. We tend to give out business cards because we’ve been taught this is what to do. No business card. Their business card. Two-sided business card.

Marketing 191

Marketing Marketing Production Technology 191

Nonprofit Marketing Insights by GlobalOwls

MAY 26, 2023

The business was later purchased by Google in 2005. Businesses can utilise this information to determine which initiatives are successful and which still require improvement. It would be best to tag your medium with the most general term possible if you were tracking social traffic. What are UTM Parameters? and traffic sources.

Advertising 52

Advertising Marketing Marketing Associations 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 1, 2023

While they can be identified by a small ad tag preceding the URL, they often blend in with the organic search results, resembling regular search listings. These experts have the required skills and knowledge and know what will best work for your business. They may include search and display ads.

Advertising 52

Advertising Charitable Organizations Activism Marketing 52

Selfish Giving

JULY 19, 2010

Whenever I work with a business on a cause marketing program, especially point-of-sale–my bread-and-butter program–they usually ask that after helping a great cause how do they really measure what was gained from the partnership. Cause marketing delivers karma points and ROI for businesses. Great ROI, eh?

Marketing 208

Marketing Marketing Retail Values 208

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2021

With over 1.074 billion users worldwide, Instagram has attracted marketers and businesses to use this social media platform as part of their marketing strategy. It helps a lot of businesses to gain more customers and enhance their brand awareness. It helps a lot of businesses to gain more customers and enhance their brand awareness.

Marketing 52

Marketing Marketing Production Activism 52

Nonprofit Marketing Insights by GlobalOwls

MAY 4, 2023

No matter how big or small your passionate non-profit team is, it can still be tough to have all team members on the same page on marketing strategies and campaigns, especially if you have team members working in different offices. Chat, meet and talk over the cloud-based business collaboration tool to get your daily work routines done.

Collaborations 145

Collaborations Non-Profits Non-Profit Management Nonprofits 145

Selfish Giving

APRIL 12, 2010

The majority of calls I take on cause marketing are from budget-conscious small nonprofits raising anywhere from a few hundred thousand to a few million a year. They have a small staff and one or two development people, who usually have other responsibilities like marketing or public relations (or sometimes everything!). Look within.

Marketing 226

Marketing Marketing Advertising Communication 226

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Tagging corporate sponsors and partners. For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Nonprofit Marketing Insights by GlobalOwls

JANUARY 26, 2022

Do you want to get serious about promoting your business or nonprofit on LinkedIn? See how, by following a few small steps, you can get a lot more out of your LinkedIn company page and grow your followers month over month. If you have a small LinkedIn company page as we do. tags configured properly.

Non-Profits 145

Non-Profits Production Social Enterprise Social Enterprise 145

Selfish Giving

DECEMBER 2, 2009

Ocean State Job Lots is a privately held family business. If you read the article on my hospital’s blog you’ll see that pinups are just a small part of what Ocean State Job Lots and the Perlmans do for us. The pinup is not connected with any special event. Here’s how. Top-down approach.

Retail 196

Retail Food Marketing Marketing 196

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 9, 2021

1X Instagram business accounts posts once a day. In your Instagram profile, you can place your website link or blog. For example, Instagram expert Elise Darma has educated freelancers and thousands of creators on how to improve their business on Instagram. 81% of the audience research products & services using Instagram.

Production 52

Production Social Enterprise Social Enterprise Associations 52

Selfish Giving

FEBRUARY 12, 2010

Instead of soliciting businesses for support from their checkbooks– where there is little allotted to cause sponsorships anyway–they instead ask their customers to support your cause with a small donation. The business wins because they get their sponsorship. Increase touch points.

Retail 162

Retail Nonprofits Marketing Marketing 162

Pam Moore

MARCH 14, 2019

Imagine this: A couple of years ago as we were in the midst of some MAJOR business model changes, I went to get my nails done on a Sunday, and I brought two books with me, Essentialism: The Disciplined Pursuit of Less and The One Thing. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. ClickFunnels.

Marketing 60

Marketing Marketing Technology Production 60

Pam Moore

MARCH 14, 2019

Imagine this: A couple of years ago as we were in the midst of some MAJOR business model changes, I went to get my nails done on a Sunday, and I brought two books with me, Essentialism: The Disciplined Pursuit of Less and The One Thing. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. ClickFunnels.

Marketing 60

Marketing Marketing Technology Production 60

Fundraising Coach

SEPTEMBER 11, 2022

Your chosen ambassadors can use their respected knowledge and experience to speak about your nonprofit to their in-person and online networks whether that be on event panels, social media, a blog, or their newsletter. Partnering with community organizations.

Public and Nonprofit Management 52

Public and Nonprofit Management Non-Profits Retention Recruitment 52

Kivi's Nonprofit Communications Blog

SEPTEMBER 18, 2018

She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses. They should be small enough in size that they are not hard to download or link to and they should be of high enough quality that someone would want to share the information.

Associations 64

Associations Production Technology Communication 64

Selfish Giving

JUNE 1, 2009

The conference featured some wonderfully entertaining and informative speakers, and CMF honored some incredible businesses and nonprofits with their signature “Halo Awards&# for outstanding cause marketing. In short, social media helped me to deepen and expand my business network. How many blogs cover the field, 3 or 4?

Marketing 100

Marketing Marketing Non-Profits Fundraising 100

Kivi's Nonprofit Communications Blog

JULY 9, 2010

I use a custom Alltop page to track the top 40 or so blogs I want to follow instead. The big problem with that approach, however, is that I can’t follow the newer blogs or those with smaller readerships that haven’t received blessed Alltop inclusion status yet. I confess I’m guilty of the exact same thing.

Communication 82

Communication Marketing Marketing Non-Profits 82

Kivi's Nonprofit Communications Blog

AUGUST 3, 2017

Yet, for small nonprofits, producing a worthwhile online video can seem daunting and unattainable. We initially launched the video after our End of Year campaign in 2015 and put it on our blog and I sent it to a few key supporters to thank them for their gifts. Done right, it drives clicks and conversions better than text alone.

Non-Profits 68

Non-Profits Fundraising Fundraising Nonprofits 68

Fundraising Coach

NOVEMBER 17, 2009

The myth sounds goes something like this: if we only had more businesses and foundation grants, then our funding challenges would be over. Doesn’t it almost seem this organization sees itself as a victim of stingy businesses? I’ve been blogging against entitlement for years.

Fundraising 82

Fundraising Fundraising Foundations Nonprofits 82

Selfish Giving

FEBRUARY 17, 2010

But many hospitals, large and small, never even try cause marketing. Patients just aren’t donors, they’re business owners. But they’re missing an opportunity by not capitalizing on the businesses these donors own and run by introducing them to cause marketing. Nationally, St. Sick children.

Marketing 100

Marketing Marketing Healthcare Children 100

Get Fully Funded

JULY 18, 2010

My colleague Sherry Truhlar at Red Apple Auctions recently addressed this trend on her blog. Sherry points out that small nonprofit organizations can easily waste a LOT of time promoting their participation in one of these contests. Tags: Auction General Fundraising. But are these contests worth it?

Values 60

Values Nonprofit Organizations Nonprofit Organizations Fundraising 60

Kivi's Nonprofit Communications Blog

JUNE 23, 2009

When I started my consulting business 11 years ago, virtually everyone told me to market my services under a company name, rather than to promote myself under my own personal name. How much of a staff member’s personality — and personal life — should shine through in a nonprofit’s newsletter or blog?

Associations 68

Associations Marketing Marketing Communication 68

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

And what’s the ROI for busy social impact marketers like ourselves? That’s certainly not a small number. Repurpose existing content: You may already have photos, blog posts, or other materials that can be repurposed into a video. This can save time and money while still delivering a compelling message.

Marketing 90

Marketing Marketing Collaborations Values 90

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

The Small Business Blueprint for Digital Marketing Success Today’s market presents a challenging environment for small businesses, which must distinguish themselves in a crowded field where many competitors have larger budgets and more resources. The role of SEO in this digital foundation cannot be overstated.

Marketing 52

Marketing Marketing Advertising Foundations 52

The Agitator

MAY 24, 2010

Among the tidbits of raw meat tossed into the WSJ piece: “When your favorite nonprofit isn’t busy saving the whales, chances are it’s making a serious behind-the-scenes effort to know you better — using increasingly sophisticated technology. Within hours vigilant non-profit researchers responded.

Public and Nonprofit Management 72

Public and Nonprofit Management Ethics Non-Profits Philanthropy 72

The Agitator

OCTOBER 5, 2010

In a New Yorker article titled Small Change: Why the revolution will not be tweeted , the always provocative Malcolm Gladwell ( Tipping Point , Blink , etc) takes on social media. There’s evidence to suggest that small steps toward engagement — especially when taken publicly — lead to bigger and more forceful steps.

Participation and motivation 63

Participation and motivation Public and Nonprofit Management Activism Energy 63

Nonprofit Marketing Blog

DECEMBER 11, 2011

I did some digging and offer the following five tips for organizations looking for ways to take their small-change fundraisers to scale: 1 - Make it beyond easy for participants to get started. The Trick-or-Treat campaign is serious business over at UNICEF. 2 - Shout it from the rooftops. 5 - Remember to thank your donors! equalshot.

Children 63

Children Universities Food Activism 63

NonProfit Hub

APRIL 8, 2014

How it works for nonprofits: This would be a great site to use when suggesting a platform for third-party events, or even for small crowdfunding projects for your organization. You won’t want to use it for everything, but this works especially well for small projects. Or, maybe you bookmarked it and still can’t sort through your tabs.

Advertising 57

Advertising Universities Production Activism 57

Kivi's Nonprofit Communications Blog

MARCH 3, 2010

Several communications directors at small nonprofits, when learning of this program, said. The freelancer program I’m doing is four weeks, with a live webinar once a week, and new content posted every business day for consumption and discussion. If you are getting this blog post via email, you can reply to that email as well.

Communication 56

Communication Health Education Education 56

Nonprofit Tech for Good

JULY 7, 2010

Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. Many small to medium-sized nonprofits can not afford these vendors, but at least through tools like TextMarks and FrontlineSMS, they can at least be early adopters.

Technology 83

Technology Nonprofits Universities Communication 83

Kivi's Nonprofit Communications Blog

SEPTEMBER 2, 2009

But what do you say to a busy mom to get her to make this a priority? The Red Cross’s social media maven Wendy Harman has been reaching out to Mommy Bloggers (one of the biggest forces within the blogosphere) who have blogged about disaster preparedness before. Creating the Message: Testing the Campaign Slogan. Get the details.

Public and Nonprofit Management 56

Public and Nonprofit Management Activism Marketing Marketing 56

Nonprofit Tech for Good

APRIL 24, 2010

They have heavily promoted Facebook on their websites and blogs, at events and conferences. The answers are always the same: 1) From this blog. I track my blog traffic and very little comes from Facebook. Small nonprofits just do not go viral on Facebook. asking their supporters to “Become a Fan!&# on Facebook.

Nonprofit Administration and Development 96

Nonprofit Administration and Development Non-Profits Advertising Health 96

Kivi's Nonprofit Communications Blog

FEBRUARY 15, 2010

I’ve been working as a volunteer board member with Positive Wellness Alliance (PWA), a small nonprofit that serves low-income people with HIV/AIDS, to incorporate more storytelling and more gratitude into their donor communications. Tags: Nonprofit Communications Storytelling Thank-You Letters. Get the Details Here.

Participation and motivation 72

Participation and motivation Children Communication Marketing 72

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Tag Partners and Corporate Sponsors.

Advertising 145

Advertising Nonprofits Production Retention 145