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4 Strategies to Increase Donor Loyalty

Bloomerang

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

Retention 141
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Planting Seeds: The Step Before Cultivation

iMarketSmart

Some call it matchmaking, others think of it as alignment but seed planting may be a more instructive metaphor. We miss so many opportunities by thinking of prospective donors as potential institutional supporters who will respond to our “strategic pillars.” Philanthropy looks forward.

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Newsletter: Why You Need Top-of-Funnel Content ; 8 Coachability Interview Questions to Ask Job Seekers ??? ; How to Do Cause Marketing with Purveyors of Root Vegetables

Selfish Giving

Last week, I talked about my upcoming presentation at Corporate Partnerships Everywhere on Thursday, March 16th. Today, however, I'm talking about top-of-funnel content for your partnership program because it's just as critical as case studies. Your team knows what it's doing and qualified to speak about the subject.

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What Do Donors And Nonprofits Think Of Crowdfunding Tipping?

Bloomerang

Independent researchers have also conducted a number of studies to understand donor attitudes and behaviors regarding crowdfunding tipping or adding optional contributions when donating on crowdfunding platforms. Donors tend to focus more on the cause or project itself and its importance to them.

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GoFundMe Asks Donors To Tip Them! What’s Up With That?

Bloomerang

It’s a colloquial way of referring to the practice of asking crowdsource or crowdfund donors to make optional contributions beyond their primary donation on platforms like GoFundMe. It’s the default amount they ask of donors to cover site fees. If the donor doesn’t want to tip 15%, it’s not obvious where to zero out the tip.

Ethics 82
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3 Keys to a Successful GivingTuesday Email Campaign

Bloomerang

In 2020, Bloomerang customers raised over $23.9 Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Give these people plenty of time to prepare for their roles and think about how they can best serve your cause. million on GivingTuesday.

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3 Keys to a Successful GivingTuesday Email Campaign

Bloomerang

In 2020, Bloomerang customers raised over $23.9 Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Give these people plenty of time to prepare for their roles and think about how they can best serve your cause. million on GivingTuesday.