Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Neither is communications or public relations.

Marketing 219

Marketing Marketing Public and Social Policy Public and Nonprofit Management 219

Nonprofit Marketing Guide

NOVEMBER 8, 2018

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. Are you managing a Google Ad Grant? But what’s in the middle?

Communication 211

Communication Public and Nonprofit Management Advertising Nonprofits 211

Nonprofit Marketing Guide

NOVEMBER 30, 2023

Agencies of record can also be the single agency allowed to purchase and manage advertising on behalf of a client. Your nonprofit can create b-roll and make it available to news organizations to supplement what they record on their own. These terms are often used interchangeably in the nonprofit sector.

Public and Nonprofit Management 225

Public and Nonprofit Management Children Advertising Activism 225

Selfish Giving

DECEMBER 14, 2022

A company should send them to their nonprofit partner ASAP. ✅ Companies and nonprofits should work together to make it clear to the public that businesses can't write off customer donations made at checkout. Nonprofits should talk about this more! Companies should treat customer donations like a hot potato? for the win!

Public and Nonprofit Management 130

Public and Nonprofit Management Associations Nonprofits Law 130

Selfish Giving

DECEMBER 22, 2021

These formats allow your prospect to see firsthand how a partnership with your nonprofit helped a business address a specific challenge. This Boston firefighter raises money for Boston's Children's Hospital by dressing up like Buddy the Elf and challenging people to pillow fights. I bet Phil Haid and his team at Public, Inc.

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

Blue Avocado

DECEMBER 10, 2024

Know what they fund and what matters most to them and know who you are as a nonprofit and what your funding priorities are. Alice Rossignol, Nonprofit Consultant Avoid AI Shortcuts and Put Yourself in the Donor’s Shoes Some suggest grant writing can be done by AI. Know your prospective funder in depth! Your Voice Matters!

Sociology 105

Sociology Nonprofit governance and management Public and Nonprofit Management Children 105

NonProfit Leadership Alliance

APRIL 17, 2024

In the heart of Nashville ’s nonprofit sector , you can find Nicole Olivia Rose, CN P ( Certified Nonprofit Professional ). F rom Education to Nonprofit Management Nicole’s interest in public service began in high school, where her involvement in the Youth Volunteer Corps sparked her passion.

Public and Nonprofit Management 246

Public and Nonprofit Management Medical Nonprofit Leadership Universities 246

Selfish Giving

DECEMBER 6, 2010

Before I get to my review of Breakthrough Nonprofit Branding (BNB) go now and learn more about the contest the authors are hosting for nonprofits. To help put the book’s teachings into practice, the authors are launching a contest for nonprofits based in North America. Breakthrough Nonprofit Branding has a lot of good answers.

Food 198

Food Nonprofit governance and management Public and Nonprofit Management Nonprofits 198

NonProfit Leadership Alliance

JANUARY 3, 2024

In the world of nonprofit professionals, there are those whose stories inspire, uplift, and ignite a passion for positive change. Ashley Baker, CNP ( Certified Nonprofit Professional ), is one of these individuals. A Bold Move Ashley’s path to the nonprofit sector was a winding one.

Public and Nonprofit Management 246

Public and Nonprofit Management Participation and motivation Nonprofit Leadership Universities 246

NonProfit Leadership Center

NOVEMBER 27, 2023

The Nonprofit Leadership Center (NLC) is pleased to announce that Michelle M. As a passionate member of the NLC board since 2021 and a public accountant in the Tampa Bay area since 1994, Michelle brings deep expertise in auditing and financial management to the organization and nonprofit sector.

Nonprofit Leadership 147

Nonprofit Leadership Leadership Public and Nonprofit Management Manufacturing 147

NonProfit Leadership Alliance

MAY 23, 2024

How can nonprofits convince stakeholders to invest in capacity building? Capacity building is whatever is needed to bring a nonprofit to the next level of operational, programmatic, financial, or organizational maturity, so it may more effectively and efficiently advance its mission into the future. What can I do?

Public and Social Policy 246

Public and Social Policy Nonprofit Administration and Development Nonprofit governance and management Public and Nonprofit Management 246

Get Fully Funded

FEBRUARY 27, 2025

Launching a new nonprofit is an exhilarating feeling. Here’s something to keep in mind, starting now: self-funding a nonprofit is not sustainable. Fortunately, I had some experience in marketing that gave me ideas about how to fundraise and help the nonprofit. But big goals cost big money.

Nonprofits 98

Nonprofits Public and Nonprofit Management Homelessness Foundations 98

Selfish Giving

JANUARY 21, 2009

Most of them come from marketing, advertising and public relations. Very few nonprofits in Boston have staff dedicated to cause marketing. In addition to my own nonprofit, I can really only think of two other full-fledged cause marketing shops: The Jimmy Fund and Children’s Hospital. Some are changing careers.

Marketing 180

Marketing Marketing Public and Nonprofit Management Children 180

Nonprofit Marketing Insights by GlobalOwls

MARCH 3, 2021

Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise. We’ve compiled a list of free breathtaking stock photos for nonprofit organizations, NGO’s and Social Enterprises which you can use right away for your website, mailing list, social media or other online and offline activities.

Social Enterprise 145

Social Enterprise Social Enterprise Public and Nonprofit Management Energy 145

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

Management 102

Management Public and Nonprofit Management Nonprofits Poverty 102

The NonProfit Times

DECEMBER 16, 2024

per share during the recent 52-week period. ** Feed The Children Selects RKD Group RKD Group in Dallas is the new direct response fundraising agency of record for Feed The Children in Oklahoma City, Oklahoma. Millions of children are experiencing hunger here in the U.S. Its public support was $496.7 million, up from $387.7

Children 52

Children Public and Nonprofit Management Poverty Food 52

Selfish Giving

JUNE 2, 2021

Join the Cause Docs Tomorrow, June 3rd at 2pm EDT as Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International, will be answering your questions on how to identify and work with influencers. So why do nonprofit use language that is complex, wordy and imprecise? ??

Public and Nonprofit Management 130

Public and Nonprofit Management Children Food Associations 130

NonProfit Quarterly

APRIL 24, 2025

It further provides that if a company hires a third party to advertise, post, and/or publicize a job offer, that company must provide the salary range and benefits, or a link to the information. Over a 40-year career, a woman can expect to earn $462,000 less than a man.

Public and Social Policy 91

Public and Social Policy Law Poverty Advertising 91

Nonprofit Marketing Guide

APRIL 25, 2016

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . I pick up my children from school and daycare and go home. to 4:00 p.m.

Communication 134

Communication Public and Nonprofit Management Non-Profits Universities 134

Nonprofit Marketing Guide

MARCH 17, 2016

It’s more difficult than ever for nonprofits to get media coverage. As the communications manager for a small education nonprofit in Bethesda, Md., As the communications manager for a small education nonprofit in Bethesda, Md., In 2015, her nonprofit, College Directions Inc.,

Public and Nonprofit Management 141

Public and Nonprofit Management Universities Foundations Nonprofits 141

NonProfit Leadership Alliance

JANUARY 3, 2023

Collaborate with nonprofit influencers. One of the best ways to get your content in front of new audiences is by collaborating with nonprofit influencers with significant viewership. According to NXUnite, there are hundreds of nonprofit panels featuring thought leaders in the sector. Apply for the Google Ad Grant.

Marketing 243

Marketing Marketing Collaborations Public and Nonprofit Management 243

The NonProfit Times

OCTOBER 21, 2024

Nonprofit managers are scrambling to get clarity on how to proceed regarding the Federal Trade Commission’s (FTC) new “click to cancel” provisions requiring businesses to make it easier for consumers to cancel enrollment in recurring billing, such as memberships. None would speak on the record but only for background when contacted.

Public and Nonprofit Management 59

Public and Nonprofit Management Nonprofit governance and management Poverty Management 59

Marketing for the Modern Nonprofit

JANUARY 31, 2025

Most nonprofits know how to capitalize on periods of elevated giving throughout the year, such as cause months, Giving Tuesday , and the year-end season. When nonprofits want to grow their capacity or take on large projects, they need consistent, reliable revenue. Receive a shoe recycling kit. Collect gently worn, new and used shoes.

Social Enterprise 59

Social Enterprise Social Enterprise Fundraising Fundraising 59

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector.

Public and Nonprofit Management 111

Public and Nonprofit Management Healthcare Ethics Nonprofits 111

Nonprofit Marketing Guide

AUGUST 10, 2022

Before I worked in the nonprofit sector– of which more than half of my tenure here has been remote– I was a bartender. My current colleagues and clients know my children by name-and I know theirs. So supervisors, middle managers, directors, team leads… I’m talking to you! This was very different from my “before-times.”.

Children 143

Children Public and Social Policy Public and Nonprofit Management Culture 143

Selfish Giving

JULY 22, 2020

Development Officer, Corporations & Foundations, Italian Home for Children (Jamaica Plain, MA) 2. Corporate Development Officer, Phoenix Childrens Hospital (Phoenix) 3. Marketing Project Manager, Public (Toronto) 5. Managing Director, Blessings in a Backpack (Frederick County, MD) 6. Brain Food 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Children 130

Bloomerang

JUNE 3, 2024

Nonprofits of all sizes have one need in common: funding. Without it, your nonprofit can’t operate and do the important work that fuels your cause. As donor behavior continues to change, nonprofits of all sizes must increasingly rely on the generosity of many instead of the consistent support from a few.

Culture 101

Culture Public and Nonprofit Management Fundraising Fundraising 101

Nonprofit Megaphone

OCTOBER 31, 2022

This holiday season, give back by shopping for unique gifts from nonprofit online stores. In this gift guide, you’ll find selections from nonprofits that you won’t see in regular shops. What’s more, your purchases from nonprofit shops will support the essential work of these organizations and the individuals they help year-round.

Children 105

Children Nonprofits Environmental Agriculture 105

Nonprofit Marketing Guide

OCTOBER 23, 2017

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Because of our small shop, public relations management falls to me.

Communication 132

Communication Public and Nonprofit Management Psychology Nonprofits 132

NonProfit Leadership Alliance

APRIL 1, 2024

In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. Neurodivergent children often struggle with social interactions, communication, and emotional regulation, hindering their learning and development.

Ethics 130

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 130

Nonprofit Tech for Good

DECEMBER 23, 2023

By Kyle Behrend — a seasoned not-for-profit professional dedicated to educating and empowering nonprofits with AI through NFPs.AI. The nonprofit sector, often stretched for resources and expertise, is uniquely positioned to benefit from the efficiencies and opportunities offered by Artificial Intelligence (AI).

Non-Profits 135

Non-Profits Public and Nonprofit Management Nonprofits Culture 135

Selfish Giving

APRIL 13, 2022

Most nonprofits have enough happening at the top of the funnel - the awareness stage - for the initial attraction. I'm helping more of my nonprofit clients become more case study-centric. Interested in having me write case studies for your your nonprofit? Jude Children's Research Hospital , is down to just three stores.?? ??

Retail 130

Retail Public and Social Policy Insurance Public and Nonprofit Management 130

Getting Attention

APRIL 1, 2013

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Campaign Manager , Leukemia and Lymphoma Society (San Francisco, CA). Colorado Online Organizer , Stand for Children (Denver, CO). Marketing Manager , The Autism Society of America (Baltimore, MD).

Public and Nonprofit Management 68

Public and Nonprofit Management Marketing Marketing Children 68

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Marketing 110

Marketing Marketing Public and Nonprofit Management Education 110

Ann Green

OCTOBER 12, 2016

Low-cost fundraising isn’t just about saving your nonprofit some extra cash. T-shirts are one of the most effective products, but there are plenty of options that can suit your organization’s needs, whether it be a school, church, or traditional nonprofit. Promote your nonprofit by wearing the shirt and spreading the word.

Fundraising 227

Fundraising Fundraising Advertising Production 227

Getting Attention

NOVEMBER 9, 2012

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Communications Associate , Children’s Defense Fund (Los Angeles, CA). Digital Asset Management, Water for People (Denver, CO or virtual). Senior Manager, Communications , Heart and Stroke Foundation.

Public and Social Policy 70

Public and Social Policy Marketing Marketing Public and Nonprofit Management 70

Nonprofit Marketing Insights by GlobalOwls

AUGUST 23, 2020

How to write a Strong Nonprofit Mission Statement [Template + Examples]. Do you want to learn how to Write a Strong Nonprofit Mission Statement? Branding is key to nonprofits , but how do you ensure your communicate your brand messaging the right way? It’s easy to know what your Nonprofit’s goals are.

Poverty 94

Poverty Public and Nonprofit Management Health Children 94