Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Enhancing your communication: you need to effectively communicate your mission, values, and impact to inspire and motivate your supporters.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

NonProfit Leadership Alliance

OCTOBER 26, 2022

This information, which can include things like someone’s age, employment status, and educational background, can provide insight into the best ways to reach them. Knowing your audience members’ relative age range can help you choose how to communicate with them. Engage with your community. Participate in community events.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Only Paty, Lumi, and one other woman in the group agreed that there was gender inequity, and the other participants were astonished that the three of us aligned against their view.

Nonprofit governance and management 112

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 112

Kivi's Nonprofit Communications Blog

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.

Marketing 79

Marketing Marketing Public and Nonprofit Management Participation and motivation 79

Top Nonprofits

MARCH 29, 2024

For example, giving back through philanthropic initiatives shows that you care about your community. Additionally, revisiting your marketing campaigns can help you connect with local audiences, reach new audiences and generations , and personalize communications. Refine your marketing efforts.

Participation and motivation 52

Participation and motivation Retail Production Environmental 52

Top Nonprofits

FEBRUARY 26, 2024

When you incorporate game-like elements and challenges into your event, you excite your attendees and encourage their active participation. As EventMobi explains , event gamification “repurposes gaming tactics for an event context, inspiring friendly competition amongst attendees and incentivizing active event participation.”

Participation and motivation 52

Participation and motivation Activism Associations Values 52

Get Fully Funded

JUNE 14, 2021

Set goals for individuals to keep them motivated and on a winning path. Educate Your Sellers Keep everyone in the know! Identify an array of people with specific skills: email communications, social media, etc. Assign the right people to the right tasks so they are effective in marketing and organizing the fundraiser.

Production 94

Production Fundraising Fundraising Participation and motivation 94

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations.

Participation and motivation 97

Participation and motivation Philanthropy Social Enterprise Social Enterprise 97

Top Nonprofits

OCTOBER 26, 2023

In this guide, we outline the best practices and tips to help your nonprofit choose the right event type to attract the right attendees and boost participation. If you don’t clearly identify the target audience you want to reach, you may end up spending a ton of time, effort, and money communicating and engaging with the wrong people!

Participation and motivation 52

Participation and motivation Technology Marketing Marketing 52

Get Fully Funded

SEPTEMBER 20, 2021

These include sharing updates with supporters, hosting fundraising campaigns , marketing upcoming events, researching your audience, or even celebrating birthdays. They make posts leading up to major fundraising events and advocacy initiatives, sharing the news with supporters and encouraging them to sign up and participate.

Participation and motivation 59

Participation and motivation Education Education Technology 59

Nonprofit Marketing Insights by GlobalOwls

JANUARY 19, 2024

Many businesses are dissatisfied when they spend time and effort writing social media posts only to receive little to no participation. Consider the following example: “This Viral Marketing Campaign Will Change the Way You Think About Viral Videos.” Take a look at successful viral marketing initiatives for ideas.

Participation and motivation 52

Participation and motivation Education Education Marketing 52

Kivi's Nonprofit Communications Blog

JUNE 12, 2012

"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” Even marketing people aren’t sure.

Participation and motivation 68

Participation and motivation Marketing Marketing Education 68

Top Nonprofits

JANUARY 2, 2024

According to 360MatchPro’s employee engagement strategies , offering professional development opportunities is an impactful way to improve internal communications, productivity, and performance at your organization. Creating a mentorship program is an excellent way to cultivate a sense of community at your nonprofit.

Participation and motivation 52

Participation and motivation Nonprofits Retention Management 52

Kivi's Nonprofit Communications Blog

DECEMBER 24, 2012

This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. Now, with the variety of ways to communicate both offline and online, the sheer volume of content that nonprofits are expected to create can feel very overwhelming.

Marketing 76

Marketing Marketing Participation and motivation Nonprofits 76

Marketing for the Modern Nonprofit

NOVEMBER 9, 2022

Your donor data helps you learn about supporters’ interests, communication preferences, giving motivations, and more. Use a donor’s name and title (if applicable) in your written communications. Also, reference past communications or donations made by the donor to show you’ve been paying attention. .

Fundraising 52

Fundraising Fundraising Participation and motivation Recruitment 52

Twenty Hats

DECEMBER 28, 2021

On the other hand, I feel like the existing posts do a good job of articulating my volunteer engagement philosophy: that quality volunteer engagement cannot occur without motivated, dedicated, and well-trained volunteer managers. Our work provides plenty of opportunities for educating our volunteers about the lived experience of our clients.

Management 60

Management Participation and motivation Homelessness Education 60

Stanford Social Innovation Review

MARCH 5, 2024

The UN Disability and Development Report 2018 reveals that individuals with disabilities face fundamental challenges in nearly all aspects of life, including employment, health care, and education. Another example is Loop Earplugs, a Belgian company that entered the Chinese market in 2022. China is no exception to this global issue.

Nonprofit governance and management 96

Nonprofit governance and management Nonprofit Administration and Development Public and Nonprofit Management Governance 96

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 29, 2021

Relating with new people will help to build your communication skills. Business owners who know how to communicate find it easy to motivate their team members, pitch to clients and investors, and network with other people in their niche. You will have to do a lot of research to get the best deals and save your time and money.

Participation and motivation 52

Participation and motivation Health Culture Activism 52

Kivi's Nonprofit Communications Blog

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. And it makes sense.

Participation and motivation 83

Participation and motivation Education Education Communication 83

Kivi's Nonprofit Communications Blog

MARCH 9, 2015

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

Participation and motivation 87

Participation and motivation Collaborations Education Education 87

EveryAction

NOVEMBER 27, 2018

Marketing & Communications. Council for Advancement & Support of Education (CASE) / Fort Meyers, FL/ $445. Participants will acquire a foundational understanding of this increasingly important component of fundraising strategy and will be able to identify and distinguish between the most common planned giving vehicles.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

Bloomerang

MARCH 29, 2023

The internet allows people to communicate with others from all around the world, spreading awareness of volunteering without having any restrictions due to physical barriers. In addition, many high school and college students participate in service-learning projects, which combine elements of education and volunteerism.

Volunteerism 89

Volunteerism Volunteerism Participation and motivation Disaster Relief 89

Kivi's Nonprofit Communications Blog

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. This e-book brings together in one place all of the thinking, teaching, and writing I’ve been doing over the last two years on nonprofit content marketing.

Marketing 60

Marketing Marketing Participation and motivation Nonprofits 60

GiveGab

SEPTEMBER 1, 2022

GDLF attendees enjoyed two days of learning, growing, and collaborating as they explored new engagement and fundraising strategies, participated in peer-led sessions, and heard updates on all things GiveGab. Attendees from Give Local 757! and CLLCTIVGIVE take front-row seats to the opening session of the GDLF. “My Learning Among Leaders.

Collaborations 52

Collaborations Production Participation and motivation Philanthropy 52

Top Nonprofits

OCTOBER 3, 2022

1 in 3 US adults said they participated in some sort of social giving and/or fundraising activity in the 12 months spanning April 2021-April 2022. . This way, supporters can spend more time where it matters most—marketing their DIY campaigns widely. Figure out how you can make your challenge both educational and fun. .

Fundraising 52

Fundraising Fundraising Participation and motivation Activism 52

Stanford Social Innovation Review

AUGUST 31, 2023

Even before the conflict, we in government believed that technology holds the promise of making government more transparent, efficient, and accountable, empower citizens, increase participation, and combat corruption. After their de-occupation, the government also helped restore communication in Irpin, Bucha, Borodyanka, and other regions.

Governance 66

Governance Medical Technology Participation and motivation 66

Kivi's Nonprofit Communications Blog

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that.

Participation and motivation 66

Participation and motivation Nonprofits Education Education 66

Kivi's Nonprofit Communications Blog

SEPTEMBER 16, 2010

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

Marketing 61

Marketing Marketing Participation and motivation Education 61

iMarketSmart

JANUARY 9, 2023

Traditional “interruption marketing” overlooks this step. But even more powerful is “permission marketing.”[1]. The donor must participate. Monomyth motives. The motives can be different for each of the three steps. The first uses a social motive. The second uses an impact motive. That can work.

Participation and motivation 52

Participation and motivation Nonprofit Administration and Development Values Fundraising 52

Kivi's Nonprofit Communications Blog

MARCH 6, 2017

We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media. a motivating reason to live? So what are legitimate reasons for a newsletter to continue to live within your organization’s communications plan? But don’t be too vague!

Participation and motivation 52

Participation and motivation Education Education Communication 52

Get Fully Funded

JULY 4, 2022

Maybe you just asked people to buy tickets to your big event or participate in your online auction then two weeks later sent out an appeal asking for money. Are your communications going two ways? Evaluate Your Donor Communications: Why Didn’t This Fundraising Method Work? Email Marketing . Was it at least 35%?

Fundraising 75

Fundraising Fundraising Participation and motivation Marketing 75

Getting Attention

NOVEMBER 8, 2016

Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising. I’ve been moved and motivated by StoryCorps’ # WhoWeAre story gathering campaign over the last few months. Makes a clear call to action. To #WhoWeAre.

Participation and motivation 71

Participation and motivation Construction Universities Values 71

Ann Green

SEPTEMBER 29, 2021

Most of your communication with donors has shifted to the digital space, presenting unique challenges for thanking your donors. The COVID-19 pandemic has changed many facets of your nonprofit’s operations, including how you fundraise, host events, and communicate with your supporters. Try these virtual strategies! By Craig Grella.

Public and Nonprofit Management 67

Public and Nonprofit Management Participation and motivation Values Communication 67

NonProfit Hub

MARCH 20, 2020

Budget shortfalls often lead to fewer extracurricular opportunities, outdated educational materials, and teachers providing their own supplies out of pocket. If you are a teacher, parent, school official or volunteer dedicated to supporting students’ educational experiences, this can be a very frustrating challenge.

Fundraising 51

Fundraising Fundraising Children Participation and motivation 51

Kivi's Nonprofit Communications Blog

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 69

Participation and motivation Children Environmental Values 69

Kivi's Nonprofit Communications Blog

NOVEMBER 21, 2011

Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County. As nonprofit marketers, we can all probably relate to the situation Alice finds herself in during the first two chapters of Alice in Wonderland. She also set her goal even higher, and beat that too!

Participation and motivation 75

Participation and motivation Associations Children Communication 75

iMarketSmart

APRIL 10, 2023

One had response cards with this statement [where “X” was a checked box symbol]: “Annual alumni giving through the Penn Fund directly supports these priorities of undergraduate education. They can ask for opinions about communications.[57] Keep your donors: The guide to better communications & stronger relationships.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52