Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Chapters Why being omnichannel is important? This digital shift was accelerated further by COVID-19.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Explain your motivation. Include all necessary tools to fundraise, if applicable.

Participation and motivation 122

Participation and motivation Fundraising Fundraising Social Enterprise 122

Candid

APRIL 24, 2024

Imagine a world in which philanthropy professionals are focused on improving their practices to transform philanthropy through centering communities, lightening the burden on nonprofit organizations, and holding themselves accountable to their values.

Collaborations 52

Collaborations Public and Nonprofit Management Participation and motivation Philanthropy 52

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

Public and Nonprofit Management 93

Public and Nonprofit Management Participation and motivation Retention Healthcare 93

Get Fully Funded

MAY 9, 2024

For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. Send personalized communications.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Get Fully Funded

MARCH 16, 2023

As a nonprofit professional, you know how important hosting fundraising events is to both expanding your donor base and retaining existing donors. By giving supporters a way to connect with other like-minded supporters and your nonprofit’s staff, you can facilitate community and deep relationships at these events.

Participation and motivation 52

Participation and motivation Food Fundraising Fundraising 52

Top Nonprofits

APRIL 16, 2024

If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve their professional development programs. Encourage participation in your program.

Participation and motivation 52

Participation and motivation Retention Education Education 52

iMarketSmart

OCTOBER 10, 2022

In major gifts fundraising, this works. It works for the fundraiser. The fundraiser is the guiding sage. But a nonprofit is not just a fundraising organization. Embracing the donor-hero story inspires fundraising. Effective fundraising culture isn’t just different from the rest of the nonprofit.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Culture Public and Nonprofit Management 52

Fundraising Coach

OCTOBER 2, 2022

Volunteers are key to helping nonprofits stay up and running. From donating their time to help out with vital programs and initiatives to lending their professional expertise and skills, volunteers help keep nonprofits on track to complete their goals. Invest in volunteer management software. Make the experience engaging.

Public and Nonprofit Management 59

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 59

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Create a communication cadence.

Participation and motivation 96

Participation and motivation Retention Public and Nonprofit Management Communication 96

NonProfit Hub

FEBRUARY 13, 2019

If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. Believe it or not, your small nonprofit has some advantages over your larger counterparts, one of the most important being your ability to interact with donors on an individual basis.

Fundraising 58

Fundraising Fundraising Public and Social Policy Participation and motivation 58

EveryAction

NOVEMBER 27, 2018

If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! We have everything from: Fundraising & Grants. Nonprofit Management. So don't wait!

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

Bloomerang

SEPTEMBER 11, 2023

Nurturing nonprofit relationships Effective nonprofit management is anchored in building and nurturing relationships with board members. Acknowledging efforts: Expressing appreciation and value Board members within your nonprofit seek validation for their contributions, much like individuals in personal relationships.

Activism 84

Activism Public and Nonprofit Management Participation and motivation Values 84

Kivi's Nonprofit Communications Blog

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

Marketing 90

Marketing Marketing Participation and motivation Public and Nonprofit Management 90

Ann Green

SEPTEMBER 29, 2021

Most of your communication with donors has shifted to the digital space, presenting unique challenges for thanking your donors. The COVID-19 pandemic has changed many facets of your nonprofit’s operations, including how you fundraise, host events, and communicate with your supporters. Try these virtual strategies!

Public and Nonprofit Management 67

Public and Nonprofit Management Participation and motivation Values Communication 67

iMarketSmart

FEBRUARY 27, 2023

Even experienced fundraisers can get squeamish. It provides motivation. Let’s look at some examples from experienced fundraisers. Examples include, “Would you be willing to consider including us as one of the nonprofit organizations in your will?”[18] We’ll be announcing our board participation at the banquet.

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Finance 52

Care2

MARCH 12, 2015

Developing long-term donors who contribute year-after-year should be the goal of any fundraiser. Use social and other platforms to thank them publicly and to welcome them to your organization’s community. Show how a donor’s gift impacts your organization, its beneficiaries, and the surrounding community.

Public and Nonprofit Management 77

Public and Nonprofit Management Retention Participation and motivation Universities 77

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] 1] First, the fundraiser must have a valid reason to ask questions. 20] In fundraising, “victory” is about the impact of a gift.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

The Agitator

OCTOBER 5, 2010

If you or your nonprofit are devotees of Facebook and Twitter, his article is sure to fire you up! Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. They inform their community, attend events, volunteer. Here are just a few excerpts.

Participation and motivation 63

Participation and motivation Public and Nonprofit Management Activism Energy 63

Bloomerang

JUNE 11, 2021

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community.

Participation and motivation 78

Participation and motivation Public and Nonprofit Management Values Activism 78

Bloomerang

JULY 20, 2023

Online fundraising has been on an upward trajectory for years. But because of pandemic-related restrictions on in-person interactions, online fundraising increased by 32% in 2020. After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%.

Fundraising 79

Fundraising Fundraising Retention Participation and motivation 79

Bloomerang

JUNE 20, 2023

Online fundraising has been on an upward trajectory for years. But because of pandemic-related restrictions on in-person interactions, online fundraising increased by 32% in 2020. After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%.

Fundraising 97

Fundraising Fundraising Retention Participation and motivation 97

Nonprofit Tech for Good

FEBRUARY 8, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Our team created a peer-to-peer campaign using Grassroot Soccer’s messaging and branding.

Fundraising 122

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 122

Marketing for the Modern Nonprofit

JANUARY 23, 2023

For Nonprofits Who Want to Turn Social Media Followers Into Donors, Supporters, and Advocates. Look for part 1 – What’s next for nonprofits and social media – and Part 2 – Where Should you Be on Social media? I think it’s fantastic when nonprofits want to measure social media success and document their results.

Public and Nonprofit Management 62

Public and Nonprofit Management Public and Social Policy Management Participation and motivation 62

Bloomerang

AUGUST 2, 2022

Good writing, and I mean good writing, should be a top priority at your nonprofit because good writing is a tool of tremendous power, influence, and leverage. A motivating flyer could inspire dozens of people to volunteer for your new program, and a per­suasive letter to a senator might inspire new legislation.

Participation and motivation 95

Participation and motivation Nonprofits Public and Nonprofit Management Nonprofit Administration and Development 95

Bloomerang

MAY 21, 2021

Renee Rubin Ross will provide concrete steps organizational leaders can take to plan strategically, building investment, ownership and fundraising. But if you’ve never heard of Bloomerang besides our webinars, Bloomerang is a provider of donor management software. Dr. Ross: Oh, I noticed it says fundraiser Chad on my thing there.

Nonprofit governance and management 122

Nonprofit governance and management Energy Nonprofits Public and Nonprofit Management 122

iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Fundraising 78

Fundraising Fundraising Participation and motivation Nonprofit Administration and Development 78

Bloomerang

OCTOBER 29, 2021

” Yes, one of my favorite topics, not just peer-to-peer fundraising, but also peer-to-peer retention. But if you’ve never heard of Bloomerang besides the webinars, we are also a provider of donor management software. You’re my go-to for peer-to-peer fundraising. So check that out. Visit our website.

Participation and motivation 110

Participation and motivation Fundraising Fundraising Recruitment 110

Bloomerang

AUGUST 21, 2021

CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now. But if you all don’t know Claire, check her out, she’s our fundraising coach over at Bloomerang, and also does a lot of cool things through her own fundraising school.

Public and Social Policy 131

Public and Social Policy Insurance Values Psychology 131

iMarketSmart

JUNE 26, 2023

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Now you are a major gifts fundraiser! Often, it’s obvious. But it’s fine.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

Kivi's Nonprofit Communications Blog

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits.

Marketing 77

Marketing Marketing Participation and motivation Recruitment 77

iMarketSmart

JUNE 26, 2023

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Now you are a major gifts fundraiser! Often, it’s obvious. But it’s fine.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

JULY 10, 2023

But an enduring community can last forever. The potential payback from an entire community is exponentially larger. Fundraiser as builder of community The charity can serve as a greenhouse for this community building. The letters referenced family upbringing as the source motivating generosity. Balliet, D.,

Altruism and Helping 52

Altruism and Helping Psychology Fundraising Fundraising 52

Get Fully Funded

FEBRUARY 12, 2023

And more importantly, what makes someone give to YOUR nonprofit? Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. What makes someone give to one organization versus another one?

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132

NonProfit Quarterly

JANUARY 10, 2023

The resulting public health response is to “close the gap” and aim to level the rates of Black maternal and infant outcomes to match those of the white population. It is time that community-based midwifery care be recentered in our communities.

Health 117

Health Healthcare Public and Social Policy Ethics 117

Nonprofit Fixer

JULY 23, 2020

Thousands of nonprofits have this challenge every year. This is why organizations need to guide and educate donors and foundations in evaluating nonprofits. Why do we set up our nonprofit sector like this???) By helping funders be more flexible, you are doing the whole nonprofit field a favor. This is bull!

Public and Social Policy 52

Public and Social Policy Public and Nonprofit Management Nonprofits Nonprofit governance and management 52