Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI. Creating complacency among staff (e.g.,

Communication 227

Communication Marketing Marketing Ethics 227

Nonprofit Tech for Good

NOVEMBER 16, 2024

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Nonprofit Communications Trends Report 2024 :: Download [US] Published by Nonprofit Marketing Guide 11. Generational Giving Report 2024 :: Download [US] Published by Qgiv 9.

Marketing 127

Marketing Marketing Fundraising Fundraising 127

Nonprofit Tech for Good

FEBRUARY 15, 2025

The results provide a glimpse into the communication and giving preferences of online donors. Communication Preferences 33% of online donors say that email is the communication method most likely to inspire them to make a donation. Thank you to those who took the survey!

Communication 110

Communication Ethics Retention Marketing 110

Ann Green

DECEMBER 6, 2022

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

Communication 333

Communication Economic Issues Recruitment Homelessness 333

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communication 245

Communication Children Management Marketing 245

Nonprofit Marketing Guide

JANUARY 14, 2025

If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. We give you permission to stop doing the things that overwhelm you and offer a fresh perspective on what nonprofit communicators really need to focus on in 2025. Hows 2025 treating you so far?

Culture 201

Culture Communication Marketing Marketing 201

Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio After 15 years working as a journalist, I joined the third-sector marketing world in 2023 and haven’t looked back since. This series lets you describe your workday in your own words.

Communication 268

Communication Nonprofits Collaborations Food 268

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

Marketing 227

Marketing Marketing Nonprofits Communication 227

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Well cover: Why is investing in email marketing for nonprofits worth it?

Marketing 93

Marketing Marketing Retention Nonprofits 93

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page.

Collaborations 233

Collaborations Communication Public and Nonprofit Management Marketing 233

Bloomerang

APRIL 18, 2025

Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Trust is essential in nonprofit marketing.

Marketing 104

Marketing Marketing Communication Leadership 104

Nonprofit Marketing Guide

JANUARY 4, 2024

Would you like to guess what percentage of nonprofit communications teams will grow in 2024? We are working on the 2024 Nonprofit Communications Trends Report for release later this month, which will explore this question further. So, which organizations were most likely to have staffed up their communications teams in 2023?

Communication 235

Communication Nonprofits Marketing Marketing 235

NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

Marketing 331

Marketing Marketing Values Nonprofits 331

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 262

Communication Culture Ethics Nonprofits 262

Nonprofit Marketing Guide

JANUARY 30, 2024

We’ve just published the 2024 Nonprofit Communications Trends Report ! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Oh yeah, it’s all free by the way!

Communication 258

Communication Nonprofits Management Marketing 258

Nonprofit Marketing Guide

APRIL 3, 2024

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. The post Draft and Manage Your Nonprofit Communications Budget appeared first on Nonprofit Marketing Guide (NPMG).

Management 229

Management Communication Nonprofits Marketing 229

Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide.

Communication 247

Communication Nonprofits Marketing Marketing 247

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 264

Recruitment Communication Values Marketing 264

Selfish Giving

MARCH 5, 2025

It ensures regular, direct, and meaningful communication with your partners, keeping them informed, engaged, and invested in your success. At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. Strong Communicator & Organizer. Marketing Your Cause 1.

Marketing 147

Marketing Marketing Values Foundations 147

Nonprofit Marketing Guide

AUGUST 27, 2024

With that comes the need to set communications goals for the coming year. Note that the annual goals we are discussing here are actually what we would call objectives in a larger communications strategy.) It should help them understand how your communications and marketing work can get them closer to their programmatic goals.

Communication 211

Communication Advertising Collaborations Marketing 211

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Choose communication channels. Determine foundational details.

Marketing 236

Marketing Marketing Nonprofit Leadership Leadership 236

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Ann Green

MARCH 10, 2025

Review workplace policies, including communication and paid time off (PTO). Survey new employees about their learning preferences, communication styles, career goals, and interests. Debbie Willis is the VP of Global Marketing at ASI, with over 20 years of marketing experience in the association and non-profit technology space.

Nonprofit Administration and Development 205

Nonprofit Administration and Development Non-Profits Nonprofits Associations 205

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

Marketing 247

Marketing Marketing Collaborations Leadership 247

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Marketing 259

Marketing Marketing Nonprofits Health 259

NonProfit PRO

JANUARY 17, 2025

With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building? With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success.

Communication 246

Communication Marketing Marketing Fundraising 246

Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. The post The Ultimate Guide to Defining Your Nonprofit Target Audience appeared first on Nonprofit Marketing Guide (NPMG).

Leadership 187

Leadership Nonprofits Values Culture 187

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

Communication 220

Communication Values Marketing Marketing 220

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. That’s not uncommon.

Marketing 246

Marketing Marketing Nonprofit Leadership Nonprofits 246

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 206

Marketing Marketing Participation and motivation Construction 206

Nonprofit Marketing Guide

DECEMBER 10, 2024

If you’re looking to take some things off your plate in 2025, join us for Permission Granted: 12 Things Nonprofit Communicators Can Stop Doing in 2025. Or if you you’re looking for help with communications planning, join us for our Communications Planning That Works in 2025 Master Class.

Communication 184

Communication Marketing Marketing Nonprofits 184

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 220

Marketing Marketing Nonprofits Energy 220

Nonprofit Tech for Good

JANUARY 4, 2025

Together, they offer a comprehensive view of how nonprofits can harness AI for nonprofit marketing and fundraising while addressing concerns like equity, privacy, and trust. These four reports delve into key aspects: AI adoption trends, donor attitudes, ethical practices, and generative AIs potential.

Ethics 103

Ethics Marketing Marketing Fundraising 103

Nonprofit Marketing Guide

OCTOBER 12, 2023

That’s what communications staff do. Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format people will find attractive and relevant. You make a lot of content. But are you using that content well?

Marketing 231

Marketing Marketing Education Education 231

NonProfit Leadership Alliance

DECEMBER 23, 2024

The campaign is publicly announced, and marketing begins for the public phases fundraisers. This phase focuses on engaging the broader community in the capital campaign to raise the rest of the funds to meet its goal. Teams secure major gifts from top donors, which typically raise the majority of the campaigns funds. Kick-off phase.

Public and Nonprofit Management 245

Public and Nonprofit Management Fundraising Fundraising Healthcare 245

Nonprofit Marketing Guide

AUGUST 22, 2024

In addition to tips on repurposing and curating content, I included a whole section on writing better AI prompts for your communications. If you aren’t familiar with AI, see How Marketers Are Using AI (Plus 4 Helpful Tips) to get started.) Join us for a Community Study Hall: Creating Better AI Prompts. It’s free.

Communication 215

Communication Nonprofits Marketing Marketing 215

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 231

Non-Profits Marketing Marketing Management 231