Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.

Marketing 124

Marketing Marketing Nonprofits Values 124

Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 91

Psychology Sociology Marketing Marketing 91

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion. product demonstrations.

Marketing 144

Marketing Marketing Production Collaborations 144

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 102

Recruitment Communication Values Marketing 102

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 147

Collaborations Marketing Marketing Production 147

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. Through value proposition! A/B Test #1: Adding Value Proposition Copy to a Page.

Values 52

Values Nonprofits Children Communication 52

Kivi's Nonprofit Communications Blog

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 101

Communication Culture Ethics Nonprofits 101

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 148

Collaborations Marketing Marketing Production 148

Kivi's Nonprofit Communications Blog

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

Marketing 111

Marketing Marketing Fundraising Fundraising 111

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 89

Marketing Marketing Recruitment Production 89

Kivi's Nonprofit Communications Blog

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 134

Communication Nonprofit governance and management Fundraising Fundraising 134

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

Marketing 98

Marketing Marketing Values Production 98

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. Set Green Milestones.

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

Marketing 73

Marketing Marketing Public and Social Policy Governance 73

Kivi's Nonprofit Communications Blog

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 78

Marketing Marketing Recruitment Nonprofits 78

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels. Social media.

Communication 59

Communication Participation and motivation Nonprofits Retention 59

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

A 2024 Guide to Mortgage Marketing The real estate market is shaped by thriving or diving economic cycles, which will shape your mortgage company’s annual revenue. If you are ready to overcome volatility and attract more clients and partners, check out this 2024 guide to mortgage marketing. flyers, direct mailers, etc.)

Marketing 52

Marketing Marketing Insurance Education 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed.

Marketing 131

Marketing Marketing Values Nonprofits 131

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2023

Essential Skills for Staying Competitive in the Global Job Market With more businesses expanding their operations abroad, the global job market has grown more competitive in recent years. But what is the global job market really like, what are the challenges, and most importantly, what are the skills that you need to stay competitive?

Marketing 52

Marketing Marketing Race and Ethnicity Culture 52

Marketing for the Modern Nonprofit

DECEMBER 21, 2023

To get the most out of pledge fundraising, it’s essential that you market your campaigns. Select communication channels. Every successful marketing campaign starts with a clearly defined message that serves as a common thread between each social media post, email, text message, or mailer included in the campaign.

Marketing 62

Marketing Marketing Fundraising Fundraising 62

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 14, 2024

AI-Powered Workforce Management in Marketing Teams With digital marketing changing fast, adding artificial intelligence (AI) to workforce management helps marketing teams in new ways. This further use of AI shows how it can change how marketing groups work and connect with the public.

Management 52

Management Marketing Marketing Collaborations 52

Fundraising Coach

SEPTEMBER 8, 2023

Between volunteer recruitment, community partnership appeals, spreading awareness, and donation and follow-up requests, your nonprofit practically revolves around effective communications. The trouble is, almost every nonprofit is highly communicative. So how do you make your marketing efforts stand out?

Marketing 52

Marketing Marketing Advertising Recruitment 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 18, 2024

Maximizing Digital Marketing ROI With Smart IT Investments Businesses seek digital marketing ROI to remain competitive. This article explores key areas where IT investments enhance digital marketing success, including user-friendly websites, mobile apps , and advanced analytics. Without it, campaigns falter.

Marketing 52

Marketing Marketing Informational Technology Technology 52

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 126

Marketing Marketing Fundraising Fundraising 126

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. You need to raise money and communicate with your donors fairly regularly, while not taking on too much. Here are a few ways to simplify your communication without making it too difficult for you. And as I mention below, shorter communication is the way to go.

Values 70

Values Food Communication Activism 70

Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

Marketing 77

Marketing Marketing Fundraising Fundraising 77

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 78

Collaborations Marketing Marketing Production 78

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 23, 2023

Explainer videos on social media marketing are a popular choice for cover videos, as they can effectively communicate your brand’s value proposition to potential customers. These videos can highlight the benefits of social media marketing, share success stories, and showcase your expertise in this field.

Marketing 97

Marketing Marketing Production Culture 97

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Finance 73

Finance Marketing Marketing Advertising 73

Kivi's Nonprofit Communications Blog

NOVEMBER 18, 2021

And for just as long, the communications staff in charge of them have been either taking a deep sigh or full-out eye-rolling in response to questions about why they exist. This may be more of a reflection on the transformations taking place in journalism than on the value of newsletters as a way to deliver content.

Communication 92

Communication Values Marketing Marketing 92

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Kivi's Nonprofit Communications Blog

JUNE 28, 2022

Offered training for board and staff based on shared organizational values. Looked around who wasn’t at the table or represented in our communications and hired “experts”. Presented a board with a reparations line item for communities that might have been harmed by our “well-meaning” intentions. Awkwardly be “that person.”

Communication 75

Communication Collaborations Culture Activism 75