Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Chapters Why being omnichannel is important? This digital shift was accelerated further by COVID-19.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

It enables organizations to communicate seamlessly with volunteers, track their activities, monitor progress, and use resources. Benefits of Utilizing Volunteer Management Software Enhanced Communication Effective communication is crucial for volunteer management.

Management 52

Management Participation and motivation Non-Profits Activism 52

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. This could include animal-themed games and animal training sessions.

Participation and motivation 197

Participation and motivation Fundraising Fundraising Public and Nonprofit Management 197

NonProfit Quarterly

JULY 25, 2023

Image Credit: Askar Abayev on pexels.com Leaders in the social sector hear it all the time: nonprofits should run like a business. The distinct purposes of businesses and nonprofits require unique approaches. Of course, nonprofits are businesses. The distinct purposes of businesses and nonprofits require unique approaches.

Volunteerism 89

Volunteerism Volunteerism Nonprofit governance and management Participation and motivation 89

Kivi's Nonprofit Communications Blog

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Here are five content marketing strategy essentials to get you headed in the right direction.

Marketing 79

Marketing Marketing Public and Nonprofit Management Participation and motivation 79

Top Nonprofits

OCTOBER 2, 2023

Whether you’re a school sports coach, a member of a PTO or booster club, or the manager of a nonprofit sports organization, you understand just how vital fundraising is to keep your team going. Streamlined communication. It can be difficult to reach supporters and motivate them to give. More flexibility and convenience.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Communication 52

Kivi's Nonprofit Communications Blog

AUGUST 16, 2021

Our mission at Nonprofit Marketing Guide is to help you: Learn Your Job. Our past research shows that 75% of nonprofit communications teams are organized in one of four ways based on how the workload for the team is created. Understand your team’s motivations by knowing their personal goals. Be a participant.

Participation and motivation 110

Participation and motivation Collaborations Communication Marketing 110

Nonprofit Marketing Insights by GlobalOwls

JULY 3, 2023

Crowdfunding Videos: 7 Ways They Will Help Your Nonprofit Campaigns Incorporating crowdfunding videos into your nonprofit campaigns can provide a multitude of benefits. We’ve curated the seven ways crowdfunding videos can help enhance your nonprofit campaigns. The role of content is vital in a crowdfunding campaign.

Participation and motivation 98

Participation and motivation Nonprofits Nonprofit Organizations Nonprofit Organizations 98

Top Nonprofits

JANUARY 2, 2024

The nonprofit sector is filled with shifting best practices, emerging technology solutions, and noteworthy trends. By investing in employee training opportunities, your nonprofit can equip its staff with the latest tips and tools for success. But if you’re tight on funds, it can be challenging to make room for training in the budget.

Participation and motivation 52

Participation and motivation Nonprofits Retention Management 52

Fundraising Coach

MARCH 31, 2023

When you create marketing content to reach out to donors or introduce your nonprofit to a wider audience, how do you describe your organization? If you’re not reaching your marketing goals with your current strategy, start utilizing nonprofit storytelling. Setting: Where does your nonprofit create impact?

Participation and motivation 72

Participation and motivation Nonprofits Recruitment Values 72

NonProfit Leadership Alliance

OCTOBER 26, 2022

Knowing your audience members’ relative age range can help you choose how to communicate with them. You can gather this information through a market research provider or by sending surveys to target audience members. . The more dedicated your supporters are, the more likely they will be to make a donation to a nonprofit like yours.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Top Nonprofits

APRIL 16, 2024

If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve their professional development programs. Encourage participation in your program.

Participation and motivation 52

Participation and motivation Retention Education Education 52

Top Nonprofits

MARCH 29, 2024

For example, giving back through philanthropic initiatives shows that you care about your community. Additionally, revisiting your marketing campaigns can help you connect with local audiences, reach new audiences and generations , and personalize communications. Offering corporate sponsorships or partnerships to nonprofits.

Participation and motivation 52

Participation and motivation Retail Production Environmental 52

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. Nonprofits can embrace AI.

Fundraising 59

Fundraising Fundraising Ethics Participation and motivation 59

Top Nonprofits

FEBRUARY 26, 2024

When you incorporate game-like elements and challenges into your event, you excite your attendees and encourage their active participation. It’s a creative way to transform your event and make it stand out from others in the nonprofit sector. Let’s say you’re an association hosting an event for nonprofit professionals.

Participation and motivation 52

Participation and motivation Activism Associations Values 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. The end of the year is a critical time for nonprofit fundraising.

Participation and motivation 96

Participation and motivation Fundraising Fundraising Universities 96

Kivi's Nonprofit Communications Blog

JANUARY 27, 2021

Last week, we shared that we found in the 2021 Nonprofit Communications Trends Report that a majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic.

Participation and motivation 117

Participation and motivation Collaborations Communication Leadership 117

Bloomerang

AUGUST 7, 2023

Especially not in our digitally revolutionized marketplace where outbound (push) marketing no longer rules. Today’s most effective marketers engage in inbound (pull) marketing. This may include what’s going on in the world, what’s going on in their lives, and/or how you communicate with them. Pull, Don’t Push.

Energy 72

Energy Participation and motivation Nonprofits Communication 72

Nonprofit Marketing Insights by GlobalOwls

MAY 1, 2024

Encourage new employees to actively participate in learning opportunities and provide them with comprehensive resources, including online portals, course materials, and training materials. Ensure open lines of communication between managers and new hires. Check out the Tips, Strategies, AI Tools, Masterclass, Courses, and Community.

Management 52

Management Participation and motivation Culture Construction 52

Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. Nonprofits need to take an informed approach to appealing to them and beginning to cultivate a relationship toward a “lifetime donor.” Communication is the key to this.

Fundraising 62

Fundraising Fundraising Non-Profits Participation and motivation 62

Kivi's Nonprofit Communications Blog

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director.

Marketing 90

Marketing Marketing Participation and motivation Public and Nonprofit Management 90

NonProfit Hub

MAY 30, 2014

To be successful fundraisers, we need to understand how to communicate to our audience segments in order to make the right kind of ask. And now with millennials coming of age, many of us nonprofit professionals are working to understand their giving potential and, more importantly, how to tap into it. Encourage us to volunteer.

Participation and motivation 76

Participation and motivation Communication Philanthropy Fundraising 76

Marketing for the Modern Nonprofit

NOVEMBER 9, 2022

As a nonprofit fundraising professional, you might feel like your fundraising efforts stall from time to time. Ensuring that your fundraising efforts receive a high return on investment (ROI) is critical for keeping your nonprofit running smoothly. Use a donor’s name and title (if applicable) in your written communications.

Fundraising 52

Fundraising Fundraising Participation and motivation Recruitment 52

Top Nonprofits

OCTOBER 26, 2023

Is your nonprofit gearing up to plan the event of a lifetime? In this guide, we outline the best practices and tips to help your nonprofit choose the right event type to attract the right attendees and boost participation. As nonprofit technology has advanced, so have gamification strategies.

Participation and motivation 52

Participation and motivation Technology Marketing Marketing 52

Fundraising Coach

APRIL 9, 2024

In the end, both schools are successful—but School B raises more money and has better participation from students. This guide will explore how your school or nonprofit can use pledge fundraising to boost its impact by breaking down some of the top frequently asked questions (FAQs). Why accept pledges?

Participation and motivation 52

Participation and motivation Public and Nonprofit Management Fundraising Fundraising 52

Get Fully Funded

JUNE 14, 2021

You offer something for sale that benefits a nonprofit, and people scoop it up! Set goals for individuals to keep them motivated and on a winning path. Identify an array of people with specific skills: email communications, social media, etc. Create a plan for communicating with all parts of your organization.

Production 94

Production Fundraising Fundraising Participation and motivation 94

Getting Attention

DECEMBER 14, 2016

Here’s a proven but frequently overlooked method to help you get there: consistent communications. Consistency enables your people and prospects to recognize your organization’s communications in a flash. Now, here’s what consistency doesn’t mean: saying the same thing to everyone in every conversation and communication.

Communication 52

Communication Participation and motivation Associations Values 52

Getting Attention

SEPTEMBER 22, 2015

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. Which messages generate action and which fails to motivate?

Marketing 77

Marketing Marketing Participation and motivation Communication 77

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations.

Participation and motivation 97

Participation and motivation Philanthropy Social Enterprise Social Enterprise 97

Kivi's Nonprofit Communications Blog

DECEMBER 24, 2012

This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. You are a master chef responsible for feeding your participants and supporters. We just didn’t call it that. for just $365. But time is running out!

Marketing 76

Marketing Marketing Participation and motivation Nonprofits 76

Nonprofit Fixer

AUGUST 15, 2023

After 30 years in nonprofit leadership, I’ve come to believe that there is one key skill that can boost your personal and professional success. It requires excellent communication, organization, creativity, and problem-solving. If you’re a nonprofit fundraiser, you might be doing all of this already without even realizing it.

Public and Nonprofit Management 98

Public and Nonprofit Management Participation and motivation Fundraising Fundraising 98

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Explain your motivation. Email #1: Introduce the Campaign. Provide all of the details. Ask for feedback.

Participation and motivation 122

Participation and motivation Fundraising Fundraising Social Enterprise 122

Get Fully Funded

NOVEMBER 10, 2022

Send updates and targeted communications. Your nonprofit will be able to see who signed up for your event and all important corresponding information in real time. Even if your fundraiser has hundreds or thousands of registrants, communicating with them should be simple. Create an event landing page. Let’s begin.

Management 59

Management Participation and motivation Fundraising Fundraising 59

Getting Attention

NOVEMBER 20, 2013

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model. The marketing-program dynamic is a delicate one.

Communication 70

Communication Collaborations Participation and motivation Culture 70

Get Fully Funded

MARCH 16, 2023

As a nonprofit professional, you know how important hosting fundraising events is to both expanding your donor base and retaining existing donors. By giving supporters a way to connect with other like-minded supporters and your nonprofit’s staff, you can facilitate community and deep relationships at these events.

Participation and motivation 52

Participation and motivation Food Fundraising Fundraising 52

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Only Paty, Lumi, and one other woman in the group agreed that there was gender inequity, and the other participants were astonished that the three of us aligned against their view.

Nonprofit governance and management 113

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 113