The Agitator

MARCH 4, 2013

And since Tom and I have been banging away on the subject of retention, we thought it high time to offer up some specific, empirically proven practices and techniques for improvement. ‘Retention’ and ‘Lifetime Value’ are the fundamental vital signs for virtually every organization that relies on donors.

Retention 79

Retention Values Activism Communication 79

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels. Social media.

Communication 59

Communication Participation and motivation Nonprofits Retention 59

Nonprofit Megaphone

AUGUST 1, 2022

Donor retention is one of the most prevalent challenges for nonprofits. This contact should be dedicated to thanking the donor, solidifying their impact, and paving the way for future communication. . A common mistake in the initial “thank you” is closing the communication loop there. Personalize the message.

Retention 52

Retention Nonprofits Management Activism 52

Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

Marketing 78

Marketing Marketing Fundraising Fundraising 78

NonProfit Leadership Alliance

JULY 4, 2023

Most marketing departments are focused on aligning their website and communications to engage with their community and donors. Marketing is often operated independently from HR departments. Highlight your mission and values. Nonprofit organizations are often driven by their mission and values.

Recruitment 130

Recruitment Culture Values Nonprofits 130

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Marketing 124

Marketing Marketing Retention Nonprofits 124

The NonProfit Times

MAY 13, 2024

The rebranding is being supported by marketing and public relations agency FleishmanHillard. The BSA national organization emerged from Chapter 11 in April 2023, when a Plan of Reorganization called for it to establish a Victims Compensation Trust valued at the time at $2.4

Insurance 110

Insurance Recruitment Retention Culture 110

Kivi's Nonprofit Communications Blog

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? So, how can nonprofits keep using video marketing to their advantage?

Marketing 90

Marketing Marketing Collaborations Values 90

Kivi's Nonprofit Communications Blog

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 83

Recruitment Retention Culture Communication 83

Nonprofit Marketing Insights by GlobalOwls

APRIL 5, 2024

This not only saves time but also ensures that organizations onboard qualified individuals who resonate with their values and mission. Improving Communication Effective communication among volunteers plays a role in the running of projects and tasks. Volunteer management platforms offer tools like message boards.

Management 52

Management Non-Profits Recruitment Retention 52

The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 in 2021 ), the importance of volunteer engagement and retention also increases. Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. “Retention is a key objective for 60% of recognition programs” ( source ).

Non-Profits 142

Non-Profits Retention Values Recruitment 142

The Agitator

MARCH 1, 2018

There’s new data from Steve MacLaughlin and Blackbaud (that you can get from his Data Driven Nonprofits newsletter ) on how having an email address on file is related to increased donor retention, even if that donor doesn’t give online. you have a powerful indicator of retention. The mechanism could be all, some, or none of these.

Values 66

Values Retention Advertising Communication 66

NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. It’s important to understand which communication channels best suit the different needs of your organization.

Nonprofits 130

Nonprofits Values Nonprofit Leadership Retention 130

NonProfit Leadership Alliance

MARCH 8, 2023

With an organized database and data enhancement tools , you can identify donors as they lapse and craft personalized communications to reclaim their support. Identify lapsed donors with high-value. Whether you choose to communicate through digital channels or print, your message should be donor-centric. She earned a B.S.

Recruitment 130

Recruitment Nonprofit Leadership Retention Values 130

Nonprofit Tech for Good

APRIL 17, 2021

In business, customer retention is “big business.” ” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. Which assets are most of our partners leveraging and finding value in?

Charitable Organizations 107

Charitable Organizations Retention Values Technology 107

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 61

Marketing Marketing Retention Communication 61

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Retention 104

Retention Energy Philanthropy Foundations 104

iMarketSmart

MARCH 19, 2018

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down.

Retention 56

Retention Production Values Marketing 56

Top Nonprofits

APRIL 16, 2024

On the organizational level, you will build a skilled workforce prepared to meet your constituents’ evolving needs, and on an individual level, employees will feel engaged , valued, and committed to your cause. However, they also expect employers to value them as individuals, recognize their contributions, and invest in their futures.

Participation and motivation 52

Participation and motivation Retention Education Education 52

Top Nonprofits

DECEMBER 1, 2023

You’re doing your best to engage your employees and compensate them for the value they bring to your organization, but many leave after working with you for only a short amount of time. Your RFP should communicate your organization’s needs and goals for working with a compensation consultant. So, what do you do?

Nonprofit Organizations 105

Nonprofit Organizations Nonprofit Organizations Law Retention 105

Top Nonprofits

JANUARY 10, 2024

According to the Fundraising Effectiveness Project , a drop in gifts from major donors and a decrease in donor retention have led to fundraising challenges for nonprofits this year. For example, if a prospect has a significant stock portfolio or owns several high-value properties, this signifies a greater potential to give.

Management 105

Management Retention Volunteerism Volunteerism 105

The Agitator

AUGUST 26, 2013

As in, what factors — message, donor service, communications, thank you’s, donor recognition, frequency , etc — contribute in what proportional way to increasing or decreasing the Lifetime Value of a donor base.

Retention 81

Retention Nonprofit Management Values Management 81

NonProfit Leadership Alliance

OCTOBER 26, 2022

However, building relationships isn’t just an important part of the donor journey —it’s crucial for maintaining strong connections with all of your organization’s supporters, including your volunteers, corporate partners, and other community members. . Engage with your community. Participate in community events.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Bloomerang

MARCH 4, 2024

Implement donor retention strategies: Uncover insights on retention rates to strengthen donor loyalty and reduce donor attrition. Key reporting features The most impactful reports encompass a variety of aspects, from donation trends to donor retention.

Fundraising 60

Fundraising Fundraising Retention Foundations 60

The Agitator

JANUARY 29, 2018

And they are adding retention to it, which is a great addition.) They are also more open about sharing test results than most, knowing that we rise and fall as a community. Instead it was a piece defending volume – emailing your donors more – as a retention strategy. Their yearly benchmarks are a must read every year. (And

Communication 81

Communication Retention Fundraising Fundraising 81

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This leads to more donor engagement, higher donations, and better donor retention. Also, the platform makes communication easier.

Fundraising 59

Fundraising Fundraising Ethics Participation and motivation 59

iMarketSmart

JUNE 18, 2021

In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. Communicate frequently and effectively at scale (and at low cost). It makes them feel valued and important. Instead, your supporters seek value. Quick review. They want to be kept in the loop.

Marketing 97

Marketing Marketing Values Nonprofits 97

Nonprofit Marketing Insights by GlobalOwls

JANUARY 29, 2024

A positive work culture promotes employee satisfaction, engagement, and retention. Promote Open Communication Effective communication is the cornerstone of a positive work environment. Promote Open Communication Effective communication is the cornerstone of a positive work environment.

Culture 52

Culture Production Health Values 52

Get Fully Funded

APRIL 4, 2024

Generic communications like mass emails sent to everyone in your organization’s donor database do little to form meaningful connections. Instead, show supporters that you care about them as individuals by adding these strategies to your email marketing approach: Create donor segments. Personalize donor outreach.

Nonprofits 110

Nonprofits Retention Values Technology 110

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. Actively market event volunteering opportunities. Use these three strategies to make your marketing efforts extra effective: Use a multichannel marketing strategy.

Recruitment 190

Recruitment Nonprofits Management Activism 190

Candid

JUNE 28, 2022

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support.

Retention 111

Retention Participation and motivation Activism Energy 111

Momentum Nonprofit Partners

MARCH 3, 2023

Combining his background in economics and extensive management & social impact experience, Xavier leads a company that brings a wealth of experience & network to clients seeking catalyzed strategies for inclusion, philanthropy, CSR, & community engagement.

Public and Social Policy 108

Public and Social Policy Nonprofit Administration and Development Public Policy Ethics 108

Top Nonprofits

JANUARY 29, 2024

However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI. Of these two options, the thank-you letter sent via direct mail is much more likely to reach the supporter, make them feel genuinely appreciated, and ultimately boost retention. It stands out.

Advertising 111

Advertising Retention Marketing Marketing 111

NonProfit Leadership Alliance

MAY 15, 2023

And because they don’t disrupt donors’ day-to-day cash flow (and might even come out of non-cash assets), making a planned gift of a certain size can be a much easier decision for donors than making an immediate cash gift of the same value. From there, you can build out marketing and stewardship plans. Under-the-radar sources.

Nonprofits 201

Nonprofits Education Education Activism 201

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Your brand represents your company’s values, personality, and promises to your customers, serving as its face. Consistent Brand Experience A well-aligned brand strategy ensures your brand delivers a consistent experience across all touchpoints—from your website and marketing materials to your customer service and product offerings.

Production 52

Production Collaborations Retention Marketing 52

The Agitator

AUGUST 27, 2012

Acxiom was surveying corporate marketers, but the case made regarding customer retention and how to build it applies 100% to fundraisers, and the refrain is the same as we all hear in the nonprofit sector … there’s a lot more talk than action. 60% spend less than 20% of their marketing budget on retention.

Retention 68

Retention Marketing Marketing Values 68

The Agitator

AUGUST 27, 2012

Acxiom was surveying corporate marketers, but the case made regarding customer retention and how to build it applies 100% to fundraisers, and the refrain is the same as we all hear in the nonprofit sector … there’s a lot more talk than action. 60% spend less than 20% of their marketing budget on retention.

Retention 68

Retention Marketing Marketing Values 68