Nonprofit Marketing Guide

JANUARY 27, 2021

Last week, we shared that we found in the 2021 Nonprofit Communications Trends Report that a majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic. We refer to this spectrum as CALM not BUSY.

Participation and motivation 301

Participation and motivation Collaborations Communication Leadership 301

Nonprofit Marketing Guide

NOVEMBER 2, 2012

Yesterday we opened the annual Nonprofit Communications Trends Survey for 2013 and we already have about 200 responses. Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January. Take the survey now.

Disaster Relief 165

Disaster Relief Communication Participation and motivation Nonprofits 165

NonProfit Quarterly

JANUARY 27, 2025

By decentralizing decision-making, this structure empowers participants, families, and frontline workers to impact policies prioritizing dignity, justice, and positive change. Trustful relationships increase the perceived credibility of the brokers and encourage more honest two-way communication.

Health 107

Health Technology Healthcare Nonprofit governance and management 107

Nonprofit Marketing Guide

MARCH 9, 2015

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

Participation and motivation 223

Participation and motivation Collaborations Communication Education 223

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. This isn’t just following the crowd—it’s becoming part of a community that champions a cause. Bloomerang simplifies the process of securing legacy gifts.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Ann Green

APRIL 14, 2022

Increasing donor engagement can motivate a donor to give a second gift and keep them donating. Fundraising Participation Rate . For example, donors can participate in campaigns by becoming a fundraiser themselves. Not all contact efforts are created equal, so you may want to score communications differently.

Participation and motivation 273

Participation and motivation Retention Values Activism 273

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

Marketing 229

Marketing Marketing Participation and motivation Public and Nonprofit Management 229

Nonprofit Tech for Good

MARCH 9, 2025

4) Get Fundraisers on Board Next, its time to reach out to your supporters who will participate! Determine what youll share and when across your communication channels, including email, social media, text messaging, and your website. During the campaign, maintain consistent communication with fundraisers and donors.

Participation and motivation 111

Participation and motivation Nonprofits Technology Recruitment 111

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. The Doing Driver. The Thinking Driver.

Participation and motivation 195

Participation and motivation Nonprofits Communication Education 195

Nonprofit Marketing Guide

DECEMBER 6, 2012

Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission. Content Crossword by BigStock.

Marketing 195

Marketing Marketing Participation and motivation Advertising 195

NonProfit Hub

JULY 30, 2020

But one of the most prevalent has been staying motivated at work. We’re going to have to teach ourselves and our teams how to stay productive and motivated , even when we can’t be there face-to-face. . Communication, communication, communication. at least for the United States. Challenges to working online.

Participation and motivation 91

Participation and motivation Public and Nonprofit Management Production Collaborations 91

Ann Green

JANUARY 11, 2024

Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. Include rich details Your donor stories should paint a detailed picture of who donors are, how they became involved with your cause, and what motivates them to continue participating. For example, The Michael J.

Participation and motivation 297

Participation and motivation Nonprofits Universities Healthcare 297

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy? Nonprofit Communications Storytelling'

Participation and motivation 207

Participation and motivation Ethics Philanthropy Nonprofits 207

The Killoe Group

AUGUST 2, 2023

One of the most important components of a strong peer-to-peer fundraising event or campaign is your participants, or volunteer fundraisers. Aside from your nonprofit’s own staff, participants are the people who have the most power to make (or break) your peer-to-peer fundraising program. Target potential fundraisers. Learn more.

Recruitment 97

Recruitment Participation and motivation Fundraising Fundraising 97

Nonprofit Marketing Guide

MAY 23, 2012

According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. But if you play it right, you can eventually transition the donor’s affinity from the participant to your organization and cause.

Participation and motivation 192

Participation and motivation Philanthropy Fundraising Fundraising 192

Candid

OCTOBER 23, 2024

Remember, you’re not just seeking funds—you’re inviting donors to join a movement, to become active participants in creating meaningful impact. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

Social Enterprise 105

Social Enterprise Social Enterprise Participation and motivation Children 105

Nonprofit Marketing Guide

SEPTEMBER 23, 2014

Option 1 : Register for only Part 1 and get sample communications calendars that connect. Part 2: Messages That Motivate. During Part 2 of this training, we’ll give you dozens of proven community engagement and fundraising asks, as well as sample language to help you word those messages. Eastern (10:00 a.m.

Participation and motivation 185

Participation and motivation Communication Marketing Marketing 185

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. ” You are a master chef responsible for feeding your participants and supporters. Let’s get cooking!

Participation and motivation 166

Participation and motivation Nonprofits Education Education 166

Ann Green

JULY 19, 2023

Make it easy and convenient for them to participate. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. To notify as many potential donors as possible, disperse your communications across multiple channels. Host exclusive monthly donor appreciation events.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Stanford Social Innovation Review

MARCH 17, 2025

Social sector actors are hardly alone in this regard, of course, but they have both the opportunity and a mission-driven motivation to respond. An adequate supply of shared infrastructure for movementsdata capacity, communications, training, organizing, and similar resourcesis essential.

Environmental 104

Environmental Civil Society Philanthropy Participation and motivation 104

Nonprofit Marketing Guide

JUNE 12, 2012

As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” ” What a mouthful. So what do we call this particular approach? All ideas welcome!

Marketing 172

Marketing Marketing Participation and motivation Education 172

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 174

Participation and motivation Children Environmental Values 174

Nonprofit Marketing Guide

DECEMBER 24, 2012

Now, with the variety of ways to communicate both offline and online, the sheer volume of content that nonprofits are expected to create can feel very overwhelming. You are a master chef responsible for feeding your participants and supporters. But fabulous meals don’t just miraculously appear. There’s a lot going on behind the scenes.

Marketing 191

Marketing Marketing Participation and motivation Nonprofits 191

Bloomerang

FEBRUARY 25, 2025

The most recent data from the Fundraising Effectiveness Project shows that more donations are coming from an increasingly small donor pool and emphasizes new donor acquisition as a top priority for nonprofits: The decline in donor numbers is largely driven by low participation from the smallest donor size group (under $100), which saw an -12.4%

Nonprofit Organizations 102

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 102

Nonprofit Marketing Guide

JUNE 4, 2015

You don’t always have to produce the content yourself to participate in these fun hashtags. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

Participation and motivation 267

Participation and motivation Ethics Energy Food 267

Nonprofit Marketing Guide

SEPTEMBER 15, 2011

When I suggested to a Girl Scout troop that they might want to mention other leadership and community service activities targeting school-age girls in their city on their own Facebook page, there was an uncomfortable silence on the phone, followed by throat clearing and a quick change of subject. Pre-order now and you can save 33%.

Participation and motivation 228

Participation and motivation Universities Leadership Education 228

Blue Avocado

NOVEMBER 12, 2024

Valuable board members have a true sense of fiduciary responsibility — making the organization stronger being the primary motivation — while keeping mission-focused to deliver quality services to its “customers.” Submissions may be edited for length and clarity. Your Voice Matters!

Ethics 113

Ethics Nonprofit governance and management Collaborations Children 113

NonProfit Leadership Alliance

OCTOBER 4, 2023

However, you probably work at an organization where each department works in a “horseshoe” format – meaning nobody collaborates well and communication takes way too long – traveling up the chain of command, across, and then back down. The main problem is that many people view this as playing politics and refuse to participate.

Leadership 255

Leadership Participation and motivation Collaborations Culture 255

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. Promote your fundraiser. Create consistent branding.

Fundraising 243

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 243

Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions.

Participation and motivation 132

Participation and motivation Altruism and Helping Activism Volunteerism 132

Ann Green

DECEMBER 5, 2023

Generate blog content: Consistent blog content can keep community members tapped into your organization and eager to sign up for your upcoming events. Write content regularly, such as posting every other week to communicate important updates about your organization. or “Register Tonight for the Event Of the Season!”

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Marketing Guide

OCTOBER 25, 2011

To provide education, which has been strongly associated with salary levels, employment rates, participation in civic activities, and perceptions of self worth, it takes the almighty dollar. Converge Consulting conducted a national study of 2050 alumni to examine donor attitudes, motivations, and behavior.

Education 173

Education Education Non-Profits Participation and motivation 173

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Delegation also fosters more participation, collaboration, and teamwork, allowing marketing teams to harness the diverse talents across the team. Building Trust with Effective Communication and Delegation Trust is an important factor in any relationship but especially when it comes to your direct reports. But that’s not all!

Marketing 206

Marketing Marketing Participation and motivation Construction 206

iMarketSmart

JANUARY 29, 2025

The fear of missing out is a powerful motivator. They offer a structured way to communicate with supporters, using data to segment donors into neat categories and guide them through a pre-planned series of interactions. For example, naturally, its important to acknowledge a new donors first gift in your communications.

Participation and motivation 59

Participation and motivation Values Donor Motivation Technology 59

Nonprofit Marketing Guide

APRIL 6, 2017

Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any progress on the work by either the individual or their team took place.

Participation and motivation 128

Participation and motivation Communication Management Nonprofit Management 128

Affnetz

APRIL 30, 2024

By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. People opt-in to get the valuable content and then you can communicate with them about others things too. Need more?

Marketing 201

Marketing Marketing Public and Nonprofit Management Participation and motivation 201