Nonprofit Marketing Guide

MARCH 17, 2015

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Gone are the days when we could communicate at our potential audiences. Peter Panepento. Guest Post by Peter Panepento of Panepento Strategies.

Public and Social Policy 227

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 227

NonProfit Quarterly

APRIL 18, 2025

While peer circles are widely used in corporate and educational contexts, their value to nonprofits and community organizers is underappreciated. While peer circles are widely used in corporate and educational contexts, their value to nonprofits and community organizers is underappreciated.

Values 86

Values Curriculum and Teaching Collaborations Education 86

Nonprofit Marketing Guide

FEBRUARY 10, 2015

I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and editors who had gathered at the University of Maryland for a 4-day training session on how to cover nonprofits. What does this mean for nonprofit communicators? Quite a bit.

Public and Nonprofit Management 223

Public and Nonprofit Management Communication Universities Philanthropy 223

Nonprofit Marketing Guide

JUNE 30, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Gates is the communications assistant for the marketing and communications department at RedRover. They’re just too cute.

Communication 247

Communication Public and Nonprofit Management Nonprofits Management 247

Nonprofit Marketing Guide

JANUARY 12, 2015

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Tell us what you do in a typical day as a nonprofit communications pro. and Canada, and each has its own CEO and communications staff. timeframe.

Communication 247

Communication Public and Social Policy Public and Nonprofit Management Social Enterprise 247

NonProfit Leadership Alliance

DECEMBER 21, 2022

Nonprofits and businesses in our community do innovative, mind-blowing work every single day. What are your values? . It’s the intersection of beliefs and values, and actions and behaviors. . What do you need to communicate to reach your organizational goal? Who do you need to communicate that with? .

Communication 245

Communication Public and Nonprofit Management Values Nonprofit Leadership 245

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

Collaborations 236

Collaborations Communication Public and Nonprofit Management Marketing 236

Affnetz

JUNE 9, 2025

When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 130

Retention Public and Nonprofit Management Participation and motivation Management 130

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 246

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 246

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 245

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 245

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

Marketing 229

Marketing Marketing Participation and motivation Public and Nonprofit Management 229

NonProfit Leadership Center

DECEMBER 19, 2022

For nonprofit professionals, 2022 was another year of learning, adapting and innovating. During the past year, nonprofit leaders turned to the Nonprofit Leadership Center for resources and support to strengthen their organizations and communities. Why a DEI Committee is Essential for Your Nonprofit: How to Get Started.

Public and Nonprofit Management 251

Public and Nonprofit Management Nonprofit Finance Nonprofit Leadership Leadership 251

Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Neither is communications or public relations.

Marketing 219

Marketing Marketing Public and Social Policy Public and Nonprofit Management 219

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. The right tools will empower them to fulfill their roles more efficiently and better serve your community. Your tools are the foundation of your nonprofits operations. But how do you know what the right tools are?

Technology 246

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 246

Bloomerang

JANUARY 13, 2025

For the public at-large, the most popular resolutions are exercising more, eating healthier, losing weight, and saving more money, followed by more time with family and friends, and spending less time on social media. Not every nonprofit leader has 525,600 minutes to make resolutions come true. million nonprofits.

Fundraising 110

Fundraising Fundraising Public and Nonprofit Management Collaborations 110

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Public and Nonprofit Management 246

Public and Nonprofit Management Collaborations Culture Leadership 246

Nonprofit Marketing Guide

APRIL 20, 2011

So I smiled ear to ear when William Neuheisel , communications manager at DC Central Kitchen , talked about how their communications personality is a little quirky. The value of having a quirky organizational personality — and the time when even William thought they may have crossed the line.

Communication 170

Communication Management Values Nonprofits 170

Bloomerang

APRIL 20, 2021

If you are working to master the messaging of your mission to share with the public, start by looking within. But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before mass nonprofit strategic communication communication, get….

Communication 135

Communication Public and Nonprofit Management Values Nonprofits 135

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. At Vital Strategies, we consider our global diversity to be our strength, and a powerful asset in our mission to reimagine public health for everyone.

Health 264

Health Public and Social Policy Public and Nonprofit Management Culture 264

NonProfit Leadership Alliance

APRIL 3, 2025

While nonprofits can and should buck the overhead myth , theres still some logic in it. However, these fundraisers are also a major commitment for your nonprofit, and you shouldnt host one without understanding why and how these campaigns function. One short-term, low-cost fundraiser is a crowdfunding campaign.

Construction 130

Construction Public and Nonprofit Management Charitable Organizations Nonprofit Leadership 130

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Understanding Your Audience.

Communication 134

Communication Public and Nonprofit Management Nonprofits Construction 134

Bloomerang

JUNE 19, 2025

Imagine if volunteers could rate their experience at your nonprofit the same way they rate restaurants. Just like a great restaurant builds loyalty through hospitality, nonprofits need to make sure every interaction leaves volunteers feeling valued and connected. So… how’s your nonprofit rating?

Public and Nonprofit Management 71

Public and Nonprofit Management Nonprofits Recruitment Values 71

Bloomerang

FEBRUARY 25, 2025

Connecting with new donors is crucial to growing your nonprofits supporter base and ultimately raising more for your cause. – Source New donors invigorate your nonprofit with a fresh wave of funding and engagement. – Source New donors invigorate your nonprofit with a fresh wave of funding and engagement.

Nonprofit Organizations 103

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 103

Blue Avocado

JULY 16, 2024

Improve how your nonprofit evaluates, recognizes, and motivates its employees. If you would like to significantly improve how your nonprofit evaluates, recognizes, and motivates its employees, there are a few strategies that you might implement to help guarantee success. How often should they be done? What should be measured?

Values 97

Values Public and Nonprofit Management Management Culture 97

Nonprofit Marketing Guide

OCTOBER 26, 2016

It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. Make deadlines — and whether they are met — public information in the office. Without the buy-in, your job as deadline enforcer is much more difficult.

Public and Nonprofit Management 216

Public and Nonprofit Management Communication Management Collaborations 216

NonProfit Quarterly

JANUARY 27, 2025

For the nonprofit sector in particular, this can be key to resolving issues and creating more inclusive, fair, and effective systems through transparent decision-making. In other situations, the honest brokerage approach relates more to managing social relationships and divergent interests in evolving discussions.

Health 110

Health Technology Healthcare Nonprofit governance and management 110

Nonprofit Tech for Good

MAY 4, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Healthy nonprofits know that building a strong base of repeat donors is an essential element of long-term success. Vary Your Communications. Stay Relevant.

Public and Nonprofit Management 75

Public and Nonprofit Management Fundraising Fundraising Values 75

Bloomerang

JANUARY 30, 2025

Nonprofits are no strangers to uncertaintywhether from economic downturns, environmental disasters, shifting donor priorities, or changes in government policy. Despite the challenges these moments of uncertainty present, they also show just how adaptable and strong the nonprofit sector is.

Public and Social Policy 121

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Retention 121

Affnetz

APRIL 30, 2024

/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Selfish Giving

JANUARY 8, 2025

Below is a pie chart highlighting how I collaborated with clients last year and provided value through my work. I want to help more small and mid-size nonprofits excel in their corporate outreach and execution. Paul, Minnesota, uses images as a communication tool. The percentages are derived from revenue. Partnership Notes 1.

Retail 130

Retail Children Food Public and Nonprofit Management 130

Get Fully Funded

FEBRUARY 27, 2025

Launching a new nonprofit is an exhilarating feeling. With 501(c)(3) status, you have the beginnings of the framework to improve your community, change lives, help others, and realize your bold vision. Here’s something to keep in mind, starting now: self-funding a nonprofit is not sustainable. But big goals cost big money.

Nonprofits 98

Nonprofits Public and Nonprofit Management Homelessness Foundations 98

Nonprofit Marketing Guide

OCTOBER 5, 2009

Last week I had the opportunity to chat with Politico’s managing editor, Bill Nichols , over a dinner hosted by the Friedman Foundation for Educational Choice. (I I was there to teach local and state school choice advocates how to develop nonprofit marketing strategies.). Define your niche. The energy and Web 2.0 Be transparent.

Public and Nonprofit Management 165

Public and Nonprofit Management Non-Profits Nonprofits Energy 165

NonProfit Hub

APRIL 8, 2025

Big Results for Small Nonprofits: 5 Fundraising Strategies Your nonprofit may not have the same resources, well-established donor base, or strong brand recognition as many larger, more long-standing organizations. Lets explore five budget-friendly fundraising strategies that can drive significant results for your nonprofit.

Fundraising 65

Fundraising Fundraising Public and Nonprofit Management Nonprofits 65

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. Each goal may have several different audiences in which you want to communicate to. .

Communication 116

Communication Public and Nonprofit Management Construction Nonprofits 116

MNA Association

JANUARY 22, 2024

Position Title: Public Policy Director Reports to: Executive Director Approved by: Executive Director Date: January 22, 2024 Job Description Position Overview The Public Policy Director plays a pivotal role in advocating for the interests of nonprofits across Montana.

Public Policy 94

Public Policy Nonprofit Administration and Development Public and Nonprofit Management Nonprofit governance and management 94

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. See how your nonprofit can attract top talent and grow together. As a matter of fact, a non-profit employer must make an effort to convince talented people to work for their organization and showcase the true values of doing so.

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Nonprofit Marketing Guide

MARCH 13, 2024

In the nonprofit sector, our conversations often revolve around reaching and engaging our external audience – the people we serve and our donors. I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. This kind of oversight isn’t uncommon though.

Recruitment 219

Recruitment Retention Culture Communication 219