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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. So, next time you’re trying to determine the best strategies to use in your nonprofit’s communication, consider seeing what the latest research has uncovered and applying it to your work!

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What To Do About Fundraising’s Dark Side

The Agitator

These include reasonable agency compensation, transparent and honest communications, donor acknowledgement, the protection of personal information and—most importantly—stewardship of the programmatic goals and organizational health that donors invest in with their gifts.

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