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Mastering Donor Engagement: Strategies for Nonprofit Fundraising Success

The Charity CFO

Understanding Donor Motivations: Key to Effective Fundraising The conversation then shifts to the significance of donor understanding. Erin highlights the need for nonprofits to know their donors well and comprehend what they’re trying to accomplish through their support.

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Seeing Through the Donor’s Eyes: Introducing the Simplest Way to Understand the Fundraising Process from the Donor’s Perspective

iMarketSmart

Stage 1: Why Stage 2: What Stage 3: How The reason many potential major donors dont give, or dont give as much as they could, is because theyre stuck in stage 1, trying to reconnect with their foundational motivations driving why they really want to give to your organization. At this stage, they need your help.

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What’s Wrong with Donor Journeys: The Hidden Costs of a Misguided Approach

iMarketSmart

If you havent captured these data points directly from your donors , it wont matter what technology you deploy. Misalignment with Donor Motivations Donor journeys frequently aim to move donors through a pre-designed funnel, assuming they will follow the journey as planned. But donors arent passive participants.

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How to Help Major Donors Give More By Knowing Their Own Motivations for Giving

iMarketSmart

To help a donor know their why you can explore a number of possible major donor motivations: Become the best version of themselves Some major donors give because they want to walk their talk. Live up to the family name Other donors give because its part of the family legacy to do so.

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3 Reasons Why Wealthy People Won’t Give to Your Nonprofit at a High Level

iMarketSmart

Most gift officers make this happen when they ask for money too early in the process or offer ways to give such as from their IRA (HOW) before the donors motivations have been established clearly in their mind (their WHY). The key is to bring up this stuff at the right time, after the donor already knows why they want to give.

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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Nonprofit Marketing Guide

I shared this last week, but wanted to include it again since it’s all about #GivingTuesday – Beth Kanter gives us a Recap: Twitter #GivingTuesdayMyths Chat Hosted by Salesforce Foundation. Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know.

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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

Instead, make sure you’re segmenting your donor base when planning how to communicate with them. This is a foundational outreach concept that brings immense benefits across all aspects of your operations when done effectively. . What are your donorsmotivations for supporting you? How much do they give?