iMarketSmart

JANUARY 10, 2024

However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Many fundraising books tell us “how” to execute some action.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Fundraising story character. Character details in fundraising.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. In these messages, you should invite donors to continue engaging with your mission in other ways.

Participation and motivation 93

Participation and motivation Retention Public and Nonprofit Management Communication 93

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Or donors don’t want to meet. Or there are too many donors to meet. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] Use the values relevant for your cause.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

The Agitator

MAY 23, 2018

This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors may give out of empathy, sympathy, fear, guilt, or even anger. 8 Psychological Reasons Why People Give 1.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132