Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.

Psychology 52

Psychology Retention Values Non-Profits 52

The Agitator

MARCH 5, 2018

When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors. Are donor service personnel properly trained, recognized and compensated within the organization?

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. We’ll explore: How does donor stewardship impact donor retention?

Participation and motivation 93

Participation and motivation Retention Public and Nonprofit Management Communication 93

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100

Retention Donor Motivation Values Philanthropy 100

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 133

Retention Activism Fundraising Fundraising 133

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 133

Retention Activism Fundraising Fundraising 133

NonProfit Leadership Alliance

NOVEMBER 1, 2022

Segmentation allows you to separate audiences within your donor base in order to communicate with them in more targeted, specific ways that will best motivate them to take action. For instance, if you want to increase donor retention with an outreach campaign, you wouldn’t want to target donor prospects.

Communication 172

Communication Activism Values Donor Motivation 172