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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? Evolutionary Psychology, 6 (3), 386-392. [20]

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Understanding Why People Give (hint: it’s not what you think!)

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Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors often respond to internal triggers that aren’t clear even to them. 8 Psychological Reasons Why People Give 1.