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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

These included, “High emotional intelligence” “An ability to read people” “A great memory for faces, names, and personal details” “A tendency to engage with people” even outside their job, and “A love of reading” particularly “popular psychology books.” For example, it had little impact on their willingness to work at a homeless shelter.

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Understanding Why People Give (hint: it’s not what you think!)

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Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors often respond to internal triggers that aren’t clear even to them. 8 Psychological Reasons Why People Give 1.