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4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

They offer a full suite of solutions that powers online giving, event management, mobile bidding, and peer-to-peer fundraising for nonprofit organizations of all sizes. Answer: Knowing your audience and targeting the right people to attend your fundraising event is the first step to donor engagement. Explain How To Participate.

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Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

Follow up with each donor by sending messages that describe how their donation is being used and the impact it’s having. In these messages, you should invite donors to continue engaging with your mission in other ways. You can do this by encouraging them to participate in a volunteer opportunity or attend one of your events.

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Raising Extra Billions By Changing The Rules

The Agitator

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

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Agitator Cliff Notes: “Hacking Marketing”

The Agitator

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

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How to build deeper connections with your donors using surveys

iMarketSmart

Management Science, 65 (9), 4049-4062. [18] Management Science, 65 (9), 4049-4062, Table 1. [19] In absence of money: a field experiment on volunteer work motivation. Chapter 4: “Math problems in fundraising story: Motivations & barriers” and Chapter 5: “Solutions in fundraising math: Story first, math second”. [35]

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors may give out of empathy, sympathy, fear, guilt, or even anger. What makes someone give to one organization versus another one?