article thumbnail

The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Are you doing all you could to embrace these friends of friends? Be sure to: 1.

article thumbnail

The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Are you doing all you could to embrace these friends of friends? Be sure to: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 Tips to Find the Right Audience for Your Nonprofit’s Event

Nonprofit Megaphone

Answer: Knowing your audience and targeting the right people to attend your fundraising event is the first step to donor engagement. This means not only knowing the needs, passions, and motivations of your donors, but also matching them to the needs, program, and format of your event. Explain How To Participate.

article thumbnail

How to build deeper connections with your donors using surveys

iMarketSmart

The researchers explained, “nonprofit organizations are condemned more drastically for using a deceptive recruitment technique than are for-profit organizations.” In absence of money: a field experiment on volunteer work motivation. His focus is on accurately uncovering “deeper constructs” of donor motivation. Messer, K.