Nonprofit Tech for Good
AUGUST 14, 2022
Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.
Bloomerang
JUNE 6, 2024
Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. This, then, leads to higher conversion rates from members to donors, sustaining the nonprofit’s mission and expanding its impact.
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Nonprofit Megaphone
APRIL 17, 2023
However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. This sets you apart from other non-profits and increases the chances of donor loyalty.
Nonprofit Marketing Guide
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.
Bloomerang
MAY 4, 2023
Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. A study by GlobalGiving, a nonprofit crowdfunding platform, found that projects offering donors a choice of specific items to fund received 2.5
iMarketSmart
OCTOBER 4, 2024
The less energy an organization devotes to creating the conditions that will motivate donors, the more it wastes on fundraising, predisposing itself to high rates of donor attrition and handcuffing its advancement team. Donor motivations are the philanthropic horse that all too often get put behind the fundraising cart.
iMarketSmart
APRIL 29, 2022
Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and to link those propensities to institutional mission. Curiosity is a fundraisers greatest asset. Below is the advice I give myself when preparing for each. im Langley is the president of Langley Innovations.
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