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Newsletter: How to Raise Thousands (Maybe Millions) More with POS Fundraising ; Raise More at the Register by Asking for Less ; The One Word That Turns Off Donors

Selfish Giving

"When it comes to cause marketing, if you're not at least trying to land and execute a point-of-sale fundraiser, you're kind of wasting your time. You probably shouldn't be doing cause marketing in the first place." ??This This is what I tell people about cause marketing and point-of-sale.?? Economic issues.

Insurance 130
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When It Comes to Promoting Prosperity, Production Beats Consumption

Stanford Social Innovation Review

Between 2016 and 2019 , nearly half of global giving by US foundations went to health, while environment and human rights accounted for roughly 11 percent each, followed by agriculture and education. Historically, these resources have only materialized when countries have achieved massive expansions of economic productivity and opportunity.

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A Growing Movement for Black Food Sovereignty

NonProfit Quarterly

In short, the work that we do—operating a Black-owned farmers’ market in North Carolina—is rooted in a rich tradition of struggle for Black food sovereignty. Both markets are held in locations where we can reach people who might have low incomes. The communities that our farmers’ market serves match these numbers.

Food 114
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Zero-Problem Philanthropy

Stanford Social Innovation Review

Massive investments in climate solutions such as carbon markets, CO2 sequestration, and energy alternatives had no material effect on slowing global warming. NGOs scaled solutions to educational problems in India for decades without sufficient reading or math improvement. The problem has gotten worse.” No one wants to become homeless.

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Q&A: Do capital campaigns make sense in a time of crisis?

Candid

Despite disruptions, the stock market has been strong, and many wealthy donors have found themselves spending much less than usual over the past year. The pandemic and the events of 2020 have also shed light on numerous social, political, and economic issues that deserve attention.

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Recentering Philanthropy toward Social Justice

NonProfit Quarterly

And often, when you start to introduce somebody who has a different type of background, there’s a lot of bias, and that person ends up having to do a lot of the education. What does the donor-education process look like here?” It was sort of like a marketing budget. This is marketing. CS: That says a lot.

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Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)

iMarketSmart

Marketing materials can regularly teach the benefits of such gifts. (Of Of course, fundraisers should also educate themselves.)[19]. The Journal of Economic Inequality, 12 (4), 439-468. [3] Journal of Family and Economic Issues, 24 (3), 233-256. Adding money market fund shares adds another $1,701.4

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