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Newsletter: How to Raise Thousands (Maybe Millions) More with POS Fundraising ; Raise More at the Register by Asking for Less ; The One Word That Turns Off Donors

Selfish Giving

"When it comes to cause marketing, if you're not at least trying to land and execute a point-of-sale fundraiser, you're kind of wasting your time. You probably shouldn't be doing cause marketing in the first place." ??This This is what I tell people about cause marketing and point-of-sale.?? Economic issues.

Insurance 130
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Stay Connected With Your Donors by Creating a Communications Calendar

Ann Green

This is not just a job for your marketing department. COVID is still a part of our lives, but now the bigger concern seems to be inflation and other economic issues. Even though it will take a little time to put together, it will be worth it in the end because you’ll be able to do a better job of communicating with your donors.

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A Growing Movement for Black Food Sovereignty

NonProfit Quarterly

In short, the work that we do—operating a Black-owned farmers’ market in North Carolina—is rooted in a rich tradition of struggle for Black food sovereignty. Both markets are held in locations where we can reach people who might have low incomes. The communities that our farmers’ market serves match these numbers.

Food 116
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When It Comes to Promoting Prosperity, Production Beats Consumption

Stanford Social Innovation Review

Even philanthropists working on the economic issues of jobs and incomes tend to sidestep the root problem of how to strengthen an economy’s productive capabilities. Of course, it’s important that philanthropic resources allocated to what one might call the “prosperity” portfolio not be a giveaway to market actors.

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Keep in Touch with Your Donors Throughout the Year by Using a Communications Calendar

Ann Green

This is not just a job for your marketing department. Our world has changed a lot this past year and many donors will expect more communication about social and economic issues. All departments need to work together. Figure out what information you need to share and when to share it.

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Q&A: Do capital campaigns make sense in a time of crisis?

Candid

Despite disruptions, the stock market has been strong, and many wealthy donors have found themselves spending much less than usual over the past year. The pandemic and the events of 2020 have also shed light on numerous social, political, and economic issues that deserve attention.

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Zero-Problem Philanthropy

Stanford Social Innovation Review

Massive investments in climate solutions such as carbon markets, CO2 sequestration, and energy alternatives had no material effect on slowing global warming. This approach would also systematically integrate socio-economic issues such as co-locating affordable housing and transit. Real progress seems elusive.