Selfish Giving
NOVEMBER 18, 2010
This is exciting and a bit surprising that the American Red Cross is the very first charity to launch a badge on Foursquare. I had the same question as Philanthropy.com : is this really the first Foursquare badge for a cause? If you know of any others let me know. Getting the badge is a little tricky. But I like that because it makes Foursquare users work for it!
Fundraising Coach
NOVEMBER 30, 2010
I’ve long been a fan of Peter Shankman and the company he founded called HARO. Last month he posted a warning about free wifi that resonated with me. He gave me permission to repost it here. I hope it helps keep you safe! Remember my post back in August about how it’s time to say goodbye to free WI-Fi in coffeehouses, in airports, etc? I have never been more sure of something in my life – Today, I’ll prove it.
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Nonprofit Tech for Good
NOVEMBER 29, 2010
Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org. Blog: BigCatRescue.org?/Blog. Facebook: facebook.com/BigCatRescue. Twitter: twitter.com/BigCatRescue. YouTube: youtube.com/BigCatRescue. Posterous: BigCatRescue.posterous.com. 1.
The Agitator
NOVEMBER 21, 2010
Here from USA Today is the latest article I’ve noticed about marketing to Boomers … you know, the folks who will be paying the bills of most nonprofits for the next three or four decades. It offers commercial marketers several tips on how to tap into the typical Boomer’s psyche. I’ve made some adjustments … Make them feel good — should be a no-brainer for nonprofits.
Kivi's Nonprofit Communications Blog
NOVEMBER 16, 2010
You don’t want to let the end-of-year giving season pass you by. Several of the vendors who process online donations for nonprofits (e.g. Blackbaud, Convio, Network for Good) report that 45% – 50% of the online donations they process by total dollar amount take place between October and December. Network for Good says that a third of the total dollar value and a quarter of the total number of donations occur in December alone.
Get Fully Funded
NOVEMBER 14, 2010
I have a lot of opinions about nonprofits and how nonprofit staff should be treated (I know, big surprise!). One of the things I feel strongly about is taking care of people. After all, it’s the people who make or break a nonprofit organization. I get so frustrated with nonprofit leaders who are short-sighted and don’t see the benefit in paying for training and professional development for their staff, particularly the fundraising staff.
Selfish Giving
NOVEMBER 3, 2010
CheckPoints , a new iPhone application, allows you to check-in to retail locations and view advertised products. You can then scan product barcodes for points and redeem them for rewards like gift cards and gadgets. Just think of the potential for cause marketing. You check-in to a store and part of the advertised products featured are cause products.
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Nonprofit Tech for Good
NOVEMBER 30, 2010
Jumo.com , the new social network for causes and nonprofits created by Facebook co-founder Chris Hughes went live this morning. They have launched with a small number of nonprofits, but you can easily add your organization in just a couple of clicks (if you are a 501(c)(3) as defined by the IRS). It is worth noting that anyone can “Add an Organization&# to Jumo, so this is one of those increasing common situations where nonprofits don’t really have a choice of whether they want to pa
The Agitator
NOVEMBER 18, 2010
DirectMarketingIQ offers this article reporting on an Epsilon study of consumer preferences (in US and Canada) for various marketing channels. Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more private if sent through the mail versus email or online.
Kivi's Nonprofit Communications Blog
NOVEMBER 3, 2010
During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them again?&#. I told her that her best hope was several awesome subject lines in a row.
Care2
NOVEMBER 9, 2010
“I am woman, hear me roar In numbers too big to ignore And I know too much to go back an' pretend 'cause I've heard it all before And I've been down there on the floor No one's ever gonna keep me down again&#. Remember this little ditty by Helen Reddy? I know; I’m dating myself. I started humming it after reading Women Give 2010 , a new study by the Women’s Philanthropy Institute.
Selfish Giving
NOVEMBER 22, 2010
If you follow my personal blog you know that my wife is a budding baker and has fattened me with cookies, cakes, muffins and scones. So when her birthday arrived the middle of this month I made a trip to Williams-Sonoma at Boston’s Copley Place to pick her up a marble pastry board. My timing was perfect because the store had just kicked off Thanks and Giving to raise money for St.
Fundraising Coach
NOVEMBER 9, 2010
Earlier this fall, I was at the National Catholic Development Conference in Chicago. Wandering through the exhibit hall, I came across this flyer. If you’re like me, you don’t really know what that box is in the upper righthand corner. It’s called a “QR Code.&#. Apparently, years ago Toyota created them as a way of labeling parts.
Nonprofit Tech for Good
NOVEMBER 9, 2010
Last year’s list of nonprofit holiday gift programs has been getting a lot traffic over the last two weeks thanks to Google searches. In addition to all those wonderful programs, I wrote up 11 more for 2010. Please use your purchasing power wisely and with compassion this holiday season by giving gifts that benefit nonprofits and make the world a better place.
The Agitator
NOVEMBER 4, 2010
With virtually everyone using mobile devices these days, what is the potential for fundraising through this channel? First the latest stats from comScore (September 2010, all US): 234 million mobile device users over age 13. 59 million using smart phones. 67% of users text. 35% of users access their web browser. 23% of users access social nets. Huge penetration for this channel.
Kivi's Nonprofit Communications Blog
NOVEMBER 2, 2010
I’m a content creator. In any given week, I’m creating content for my own blog , e-newsletter , webinars and e-clinics , and upcoming in-person workshops. I’m also frequenting writing guest posts for others, drafting new e-books, and creating materials for clients. Last year, I wrote a paperback version of The Nonprofit Marketing Guide.
Get Fully Funded
NOVEMBER 10, 2010
I was talking with a sweet woman this morning about my upcoming Mastermind program and we discussed the importance of having a grou[ of peers to think and reflect with. You know what I’m talking about – people you can whine with and bounce ideas off of. Way too many nonprofit Executive Directors and Development Directors work on an island.
Selfish Giving
NOVEMBER 8, 2010
Cause marketing won’t cure cancer. Or end hunger. Or stop domestic violence. Or usher in world peace. Or save puppies from the pound. I know this because cause marketing is blessed and cursed by having what Malcolm Gladwell calls “weak ties.&#. [I immediately connected with Gladwell's concept of weak ties when I read The Tipping Point years ago.
Fundraising Coach
NOVEMBER 2, 2010
This week, I’m honored to introduce John Haydon. John knows Facebook and he knows nonprofits. In this post, he shares some apps for using Facebook even more effectively! Check out his blog at www.JohnHaydon.com. To help you get the most out of your Facebook Page, there are several applications you should check out. Most of them you’ve heard of, but there may be a few new ones you didn’t know about.
Nonprofit Tech for Good
NOVEMBER 14, 2010
Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. From posting twice a day to only twice weekly, I have tested all levels of frequency in posting until finally settling on posting 4-6 Status Updates a week. At that rate “Unlikes&# have minimal and the total number of “Likes&# has grown at a steady rate.
The Agitator
NOVEMBER 28, 2010
Fundraiser Ken Burnett wrote this great article for Advancing Philanthropy. Pursuing the theme of “turning talk into action,&# he recommends Seven different yet practical things you should be doing, now. Here’s an abbreviated list, but it’s always worth reading Ken in his entirety. Master your data. Make it a pleasure to be your donor.
Kivi's Nonprofit Communications Blog
NOVEMBER 18, 2010
I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Maddie and Lindy were kind enough to answer a few questions on how the concepts in the book relate to nonprofit marketing. Kivi: What the heck is an “Open Community?”.
Getting Attention
NOVEMBER 16, 2010
“What?,&# you may be saying? Our job isn’t to generate revenue. We use the generous gifts and grants we receive to deliver programs, services and products to our community. That’s what I hear from most nonprofit organizations intent on doing things the way they’ve always done them — relying on money from funders (private and government) and individual donors to sustain them.
Selfish Giving
NOVEMBER 1, 2010
With the month of pink finally over, a lot of causes have probably pinkwashed brainwashed themselves that they can’t do cause marketing without an official proclamation from Nancy Goodman Brinker. But here are five reasons why you’re wrong–and why you should get started today. The branding and fundraising rewards of cause marketing are not limited to cancer causes.
Fundraising Coach
NOVEMBER 3, 2010
If you’re on my email list , you know I’ve been hinting at a cool new project I’ve been working on. It’s finally here! 501 Mission Place launches today! Here’s the story as it is on the site: 501 Mission Place – Who & Why We Are. Like so many of the organizations that we lead, 501 Mission Place started as a conversation between friends.
Nonprofit Tech for Good
NOVEMBER 21, 2010
Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Name: Allison Nassour. Title: Social Media Manager. Website: pancan.org. Blog: pancan.org/blog. Facebook: facebook.com/JointheFight. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. YouTube: youtube.com/StopPancreaticCancer. LinkedIn: linkedin.com/groups?gid=104492. 1.
The Agitator
NOVEMBER 23, 2010
As reported here by Holly Hall in the Chronicle of Philanthropy , Wikipedia is now conducting its annual fundraising campaign, which this year has been collaboratively designed by about 900 volunteers! Philippe Beaudette, the Wikimedia Foundation staff member overseeing the campaign says: “Group collaboration is the future of fund raising. Organizations are going to have to work harder for donor dollars, and the ones that will be successful will be the ones that do not involve professional fund
Kivi's Nonprofit Communications Blog
NOVEMBER 1, 2010
If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. (Sorry to be so blunt about it, but it’s true.). Here’s why: If you really understood the people on your email list, knew what they wanted from you, and delivered that regularly, you would never think of that as blasting them, as if you were spraying bird shot across the sky and praying that you hit some little bird way up there who would then fa
Getting Attention
NOVEMBER 11, 2010
You may have noticed that I haven’t blogged for over a week. Mea culpa — especially as I’ve advised you that maintaining your publication schedule is vital to your credibility and to sustaining an engaged community of readers. As you may have guessed, I got absolutely snowed under with other commitments and, for the first time in the five years I’ve been blogging, just didn’t get to it.
Selfish Giving
NOVEMBER 17, 2010
What started with 40,000 pounds of chicken has grown into a million dollar cause marketing program. Since 2004 when Ocean State Job Lot began selling their signature red gift box in their 100 stores to support cancer care services at the hospital, Job Lot has hosted multiple pinup programs that will surpass $1 million shortly after they start their winter program this weekend.
Get Fully Funded
NOVEMBER 29, 2010
“If you do what you’ve always done, then you’ll get what you’ve always got.&#. I love that saying. In the world of fundraising it means that if you keep doing things the same old way, you’ll keep getting the same old results. I’m stunned by how many people are surprised when things don’t turn out differently.
Nonprofit Tech for Good
NOVEMBER 5, 2010
I first started utilizing social media to help promote nonprofits on February 1, 2006 by creating myspace.com/nonprofitorganizations. At the time very few nonprofits were utilizing social media (with the exception of blogging). Facebook was still closed to the general public, Twitter didn’t exist, and YouTube had only been live one year. The Humane Society , PETA , Oxfam , Invisible Children , and the National Wildlife Federation were the early adopters of MySpace and social media in the n
The Agitator
NOVEMBER 9, 2010
Joe Boland at Fundraising Success writes about four global fundraising trends identified by Blackbaud in their recent report, 2010 State of the Fundraising Industry. Here they are: New fundraising and communication channels, although growing, are not replacing traditional channels. [Yep.]. ROI and organizational effectiveness are under scrutiny (by donors) and more important than ever.
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2010
In addition to everything we do at Nonprofit Marketing Guide directly for nonprofits, I also have a small side project that helps freelance writers and consultants do a better job serving their own nonprofit clients. It’s called Freelance Writing for Nonprofits. I’ve re-opened registration for another session of the “Freelance Writing for Nonprofits” coaching program created especially for freelance writers and consultants who want to write for paying nonprofit clients.
Care2
NOVEMBER 26, 2010
As nonprofit campaigners, it's our job to engage our constituency, move them up the ladder of engagement, and of course raise more money. New tools and mobile apps should always be on our radar. But have nonprofit camaigners in the US been drinking too much Kool-aid these past couple of years and putting too much faith in mobile apps? Consider what the most popular mobile apps are today.
Selfish Giving
NOVEMBER 10, 2010
We’ve always included coupons on our cause marketing pinups. They have an immediate value at the register when cashiers are asking shoppers to support our cause. “Would you like to donate a dollar to help sick kids? As a thank you, you get these coupons that have $125 in savings.&#. It’s a great one-two punch! But here are four more reasons your cause marketing should have coupons.
Nonprofit Marketing Blog
NOVEMBER 18, 2010
Clay Shirky , author of the fantastic new book, Cognitive Surplus , gave some great advice to nonprofits when he generously hosted a free webinar today at Network for Good. If you missed it, you can listen here for free (registration required). He outlined three challenges for us: 1. Activists are active but not everyone else is. We will never be able to convince people outside our office’s four walls to be as passionate as we are. 2.
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