February, 2022

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Newsletter: Partnership Goddesses Answer Your Most Burning Questions???; Super Bowl LVI Ad Confirms QR Codes are Here to Stay ; MDA Shamrocks Celebrate 40th Anniversary ??

Selfish Giving

Two things this week. ?? Tomorrow morning is the big day for the only international conference dedicated to corporate-charity partnerships. It's called Corporate Partnerships Everywhere and they have a great lineup of speakers planned for tomorrow. Learn from the World's Best for Just $69 ?? The Cause Docs are back! Join us on Wednesday, March 2nd at Noon EST.

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Email Marketing Tools every Nonprofit Needs

Nonprofit Marketing Insights by GlobalOwls

Email Marketing Tools every Nonprofit Needs. What do you do with the 99% of your website visitors that leave your website? With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. After covering content curation tools and fundraising ideas , I thought it was time to provide some tools and tips covering the basics of email marketing for nonprofits , ensuring that your content is shared with a dedicated audience of enthusiastic supporter

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Trending Sources

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5 Oculus Quest Tips for Nonprofits New to the Metaverse

Nonprofit Tech for Good

If you have yet to experience virtual reality (VR), your first adventure into the metaverse using an Oculus Quest will provoke many self exclamations of awe and amazement. From the first experience of surround sound to seeing your hands function and your body moving through a digital world, nonprofit marketers and fundraisers absolutely need to explore this next iteration of the internet.

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The Nonprofit Administration Dilemma: How Much Should You Spend on Fundraising?

Get Fully Funded

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. But you have to spend some money on running your nonprofit. And fundraising. You may find yourself spending money on the tech tools.

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How To Handle A Disgruntled Donor

Bloomerang

Have you ever worried about offending a donor? If so, you’re not alone. Most fundraisers I know have done their share of mental gymnastics worrying about this possibility. Maybe you’re afraid you’ll offend them by sending too many emails. Perhaps you’re worried about the response to a photo or language you used in your appeals. The important thing is to be prepared to respond to your donors’ feelings.

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Using smart tech to reimagine nonprofit work

Candid

The Great Resignation was a long time in the making. The warning signs included the ongoing toxic combination of low pay and overwhelming workloads endemic in nonprofit work that leads to exhaustion, mistakes, and ultimately burnout. The pandemic exacerbated these rumblings not only because these stressors increased but because people experienced a different kind of work life, with more flexibility to work from home and less hovering by management.

Health 124
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Newsletter: Join Me at Corporate Partnerships Everywhere on Feb. 24th ; 10 Power Questions To Get a Corporate Partner's Attention ? ; Who Won Cause Marketing at Super Bowl LVI?

Selfish Giving

I'm excited to once again be apart of the only international conference dedicated to corporate-charity partnerships. It's called Corporate Partnerships Everywhere and they have a great lineup of speakers planned for Thursday, February 24th. YOU CAN SIGNUP HERE FOR JUST $69 Some of the sessions at this year's half-day event include: ??Behavioral Science: Nudge Partners Into Saying “Yes!

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

If you are a NPO development pro, there are a few things we know about you for sure: The world needs more benevolence creators like you, and you are driven to serve others, ease suffering, and bring hope to the world. That is a GREAT start. However, to achieve your goal, what else do you need? an identified need in the community you serve. people who want to help. a revenue goal and a budget. the tools to help you do your job.

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Step-by-Step Plan for Activating Fundraising Ambassadors

Get Fully Funded

When you think of fundraising ambassadors, you might think of celebrities who use their fame to mobilize support for their favorite nonprofits. Orlando Bloom is an ambassador for UNICEF. Angelina Jolie, Elton John, and Scarlett Johansson use their star power to bring attention to their favorite causes. But fundraising ambassadors do not have to be celebrities.

Activism 126
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Go Above and Beyond When You Thank Your Donors

Ann Green

Many donors have gone above and beyond to help nonprofit organizations over the last two years. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not. I know running your organization is hard right now, but you need to prioritize donor appreciation. Thanking your donors is not just something you do after you receive a donation and then do nothing for a while.

Culture 121
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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

Are you struggling to find new donors? If so, peer-to-peer fundraising is a perfect fundraising strategy for you to try out this year. With peer-to-peer fundraising, donors raise money on your behalf by leveraging their personal networks. This strategy encourages your supporters to engage with each other and their friends and creates further awareness for your nonprofit by spreading your mission to new audiences.

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Newsletter: What Works Best at Checkout? Round-Up vs Specific Ask ; How to Raise More Money from Matching Gifts ; How Web 3.0 Can Be Used for Social Change

Selfish Giving

Did you know that people all over the world read my Selfish Giving newsletter??? ?????? It's true! While most of my readers are right here in the United States, I boast readers from the United Kingdom, Japan, Brazil, Russia, India, South Africa and just about every other country in the world! Cool, right? ???? But one of my favorite readers abroad truly lives on the other side of the world.

Retail 130
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10 Steps to Consider Before Changing Your Fundraising Strategy

NonProfit PRO

We know how it feels to be caught by the desire to be safe by relying on past success versus attempting new strategies. We know that certain stumbling blocks can arise as you debate future directions for the staff and office. These 10 steps can help to keep a staff from missing a vital part of successful fundraising.

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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media.

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Ethical Storytelling for Nonprofits

Blue Avocado

When we embark upon what’s known in the nonprofit world as “donation season,” chances are that your organization thinks about putting together a fundraising video or other media that demonstrates the impact of your work. When I became the in-house Media & Communications Manager at my last nonprofit, I produced those fundraising videos, program photos, […].

Ethics 114
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What you need to know BEFORE you start a nonprofit

Get Fully Funded

There’s nothing more exciting than making the decision to start a nonprofit! It’s exhilarating and you want to just launch it already! Your vision for your new organization probably includes vibrant programs, happy donors, tons of community support, and the opportunity to change lives. But first, you need to build a solid foundation so your nonprofit will thrive, not struggle.

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Can I Be Successful and NOT Be a Morning Person?

Kivi's Nonprofit Communications Blog

When I am not sure what I want to blog about, I hit up my Feedly and look for inspiration from other writers and bloggers. And in the self-help sections I invariably find an article telling me that to be successful I need to maximize my mornings. The latest one is by Nancy Solari and is called Morning Routine for Entrepreneurs: How to Kick Off Your Day Feeling Driven.

Health 111
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Nonprofit profiles: advancing equity through data

Candid

Inequitable access to funding in the social sector remains a persistent problem, negatively impacting our collective ability to do good. Both nonprofits and funders feel this acutely, particularly in recent years as we grapple with a global pandemic and the systemic implications of racial injustice. . Funders share how frustratingly difficult it can be to find Black, Indigenous, and people of color (BIPOC)-led and community-based nonprofits that are closest to the needs but may not have the re

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3 Ways To Improve Nonprofit Marketing Outreach

NonProfit PRO

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

Marketing 121
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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

“Pop-ups.” For many of us, it’s a dirty word on the web. We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. Everything is going great until that dreaded pop-up appears. Indeed, pop-ups can be disruptive and distracting when they’re poorly implemented or not useful.

Values 128
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First Impressions: 6 Tips to Improve Your Website's Homepage

Salsa

You've probably heard the common adage “You only get one chance to make a good first impression.” This is true in multiple aspects of life, from a first date to a job interview to meeting a new neighbor for the first time. Humans tend to form snap judgments, and although we can change those sentiments over time, you never forget the first impression.

Marketing 102
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How to Get into Digital Marketing Without a College Degree?

Nonprofit Marketing Insights by GlobalOwls

How to Get into Digital Marketing Without a College Degree? Digital Marketing is a profession that you can teach yourself. It is also a profession that you can show you’re good at without having a degree. See how to get started. While a college degree might give you an advantage when applying for digital marketing jobs, it’s still possible for you to get a job without a degree.

Marketing 101
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9 Tips to Help You Celebrate Single-Tasking Day This Year

Kivi's Nonprofit Communications Blog

I come across a lot of unusual “holidays” when creating the Monthly Nonprofit Writing Prompts e-newsletter. While some of them are silly, they can still make good writing prompts like Optimist Day (February 3rd) or Pretend to Be a Time Traveler Day (December 8th). And then there are things like Wave All Your Fingers At Your Neighbors Day (February 7th) or International Cherry Pit Spitting Day (July 1st) which I can’t really do anything with.

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How to Unite Your Nonprofit Workforce—and Keep It United Through Misperceptions

Blue Avocado

Our teams work from different operational levels and knowledge bases than we do. As leaders, we want to consider all these perspectives and areas: research, operations, programming, etc. If we start to focus on our “slice” of the work and our knowledge of it myopically, or value our area of the work over others’, how […]. The post How to Unite Your Nonprofit Workforce—and Keep It United Through Misperceptions appeared first on Blue Avocado.

Values 100
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5 Ways To Save on Nonprofit Postage in 2022

NonProfit PRO

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. The less postage you pay the more donation dollars go toward your organization.

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8 Fundraising Tools to Watch in 2022

Nonprofit Tech for Good

Each year Nonprofit Tech for Good features a new set of niche online fundraising tools that are timely and relevant for the year to come. From accepting stock donations online to using TikTok for fundraising, these tools represent current trends in fundraising that will continue to mature throughout 2022. 1. DonateStock :: donatestock.com. DonateStock allows US-based nonprofits to easily claim and create a branded page that enables donors to give stock donations online to that nonprofit. 2.

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The Basics of Nonprofit Bookkeeping

The Charity CFO

Do a Google search on nonprofit bookkeeping, and you’ll find page after page of articles on nonprofit accounting. And that’s a problem. Because while nonprofit bookkeeping and accounting are related, they’re not the same thing. Sure, you’ll find overlap between the two roles In many small organizations. And it’s sometimes not clear where the line should be drawn.

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What Everyone Gets Wrong About Storytelling in Fundraising

iMarketSmart

First, the surge in storytelling. Five or ten years ago, it seemed like everyone in fundraising suddenly started talking about storytelling. Books were written, conferences were launched, and webinars were delivered. Tons of vendors serving nonprofits began to write blog posts instructing fundraisers to learn how to tell better stories. This included fundraising consultants, software providers, and so on (never mind whether they knew what they were talking about).

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Social Media and Newsletter Ideas for March 2022

Kivi's Nonprofit Communications Blog

Use the following writing ideas from our Monthly Nonprofit Writing Prompts email newsletter for your newsletter articles, social media updates, blog posts and more. Sign up now to get prompts emailed to you in advance monthly. As usual, please double-check events to see if they are still happening. On the Calendar. 3/2: Dr. Suess’s Birthday. Have a favorite Suess story that’s really a bigger life lesson related to your cause?

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Name the Thing: How DEI Plays into Your Nonprofit Brand

Mission Minded

Learn what Mission Minded’s Diversity, Equity & Inclusion Advisor, Tierney Yates, can share about how DEI plays into your nonprofit brand. The post Name the Thing: How DEI Plays into Your Nonprofit Brand appeared first on Mission Minded.

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Your 2022 Fundraising Planner

NonProfit PRO

Set a goal, make a plan to achieve it, then work the plan. In Your 2022 Fundraising Planner, Pamela Grow - named one of America’s Top 25 Fundraising Experts - outlines how to organize your annual plan by funding source, strategy, cost, and anticipated income.

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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Although the most popular accounting software products- like QuickBooks and SAP- handle the needs of businesses in many industries, nonprofits have a unique business model and accounting standards and require different features and functionality from accounting software. Keep reading this Ultimate Guide to Accounting Software for Nonprofits to learn what makes accounting for nonprofits unique and get tips on choosing the best accounting software for your organization.

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NCOA Gets $8M Gift From Scott

The NonProfit Times

One of the few known gifts in the latest round of giving by author and philanthropist MacKenzie Scott was an $8-million gift to the National Council on Aging (NCOA). It’s the largest unrestricted gift in the 72-year history of the organization. Funds will support work to address “systemic inequities that make it more difficult for women, people of color, LGBTQ+, low-income and rural Americans to age with dignity,” according to the Arlington, Va.

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Demystifying LinkedIn for Social Impact Leaders

Bloomerang

LinkedIn is like a 24/7/365 networking event and many of the people who can make your social impact dreams come true are there. They might even be connected to you already. You know, the folks who can provide a transformational grant, refer your next client for services, interview you for their wide-reaching podcast, or get you up on a panel with your heroes.

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Implementing “No Meetings” Days and Weeks

Kivi's Nonprofit Communications Blog

One of the best decisions I’ve made for my own productivity is implementing “no meetings” days. I have since extended that to “no meetings” weeks, which had made an even bigger difference for me. Why Nonprofit Communicators Need No Meeting Days. Undivided and uninterrupted time is so incredibly essential to strategic communications work.

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Why Should You Choose a Digital Marketing Major in 2022?

Nonprofit Marketing Insights by GlobalOwls

Why Should You Choose a Digital Marketing Major in 2022? Are you looking to start a career? Maybe a Marketing Major is a good fit for you. Check out the benefits of starting a Marketing Major. Digital marketing has become a trendy niche, and it is fast becoming the missing piece that every business needs to succeed. According to Wikipedia, digital marketing deals with using digital devices to promote products and services over the internet.

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Nonprofit Advertising in a New Digital Landscape

NonProfit PRO

Digital advertising and testing, often thought to be reserved for high-resourced organizations, can be done on an attainable scale for smaller grassroots organizations. They can benefit the most from outreach via programmatic advertising.