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Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. NPF was coming off the 2016 centennial celebration of the founding of the National Park Service and there was plenty of business interest in preserving national parks and programs and connecting people to them.
Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on your organizational goals.
It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. Even before Facebook helped raise $10 million dollars for the Center for Disaster Philanthropy for Hurricane Harvey relief, Facebook “Donate” buttons and fundraisers created by Facebook users were popping up in the feed with increased frequency.
I've been seeing a disturbing trend of late: a sharp rise in what I call are BFFs: blunt force fundraisers. Nonprofit leaders willfully skipping planning to jump straight to asking. As the author of Ask Without Fear!® , you know I am an advocate for asking. But the number of BFF's I'm seeing of late - both nationally and internationally - is weird.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Today on CauseTalk Radio Megan and I talk to Ann Krcik , Senior Director of Outdoor Exploration for The North Face , and Adrian Benepe , Senior Vice President for The Trust For Public Land (TPL) , about Walls Are Meant For Climbing , a campaign that aims to spark conversation about building trust and community around - and beyond - climbing walls. The partnership also includes a one million dollar donation to TPL!
Let’s get down to the real nitty gritty! Are you chugging coffee all day? Do you hate your donor management system? Do you have the best co-workers? Tell me all about it! It’s my monthly call for submissions for our Day in the Life of a Nonprofit Communicator blog series, and I want you to share all the things you do on a daily basis to make the world a better place.
Despite opposable thumbs and ‘highly developed’ brains we humans are far simpler than most folks want to believe. So, unfortunately, most of us tend to make things more complicated than necessary. Especially some fundraisers. In his post, Easy is better than hard Nick Ellinger of DonorVoice points out the importance of making human brains ‘happy’ And, it’s ‘easy things’ that make brains happy.
Despite opposable thumbs and ‘highly developed’ brains we humans are far simpler than most folks want to believe. So, unfortunately, most of us tend to make things more complicated than necessary. Especially some fundraisers. In his post, Easy is better than hard Nick Ellinger of DonorVoice points out the importance of making human brains ‘happy’ And, it’s ‘easy things’ that make brains happy.
Nonprofit Tech for Good and the Public Interest Registry are pleased to announce the first edition of the Global Trends in Giving Report! Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report summarizes donor data across six continents about how online and mobile technology effects giving. The report also explores the impact of gender, generation, and ideology upon giving and volunteerism.
NTEN’s CEO, Amy Sample Ward, and Randy covered a lot of topics in this week’s podcast. Amy referenced her blog , where she writes about the ever-changing world of social media, engagement and the nonprofit sector in relation to generations. It’s no secret that nonprofit branding is important to the success of your organization, but Amy had some different ideas on whether or not it’s the right thing to focus on.
Good afternoon, fine people! Won’t you join me for some of the freshest Mixed Links around… Nonprofit Tech for Good and the Public Interest Registry just released the 2017 Global Trends in Giving Report. M+R shares Four Tips from a Former Journalist to Use the Next Time You Email a Reporter. Network for Good created an infographic on The Impact of Year-End Giving.
With Hurricane Harvey barely in the rearview mirror and with Hurricane Irma churning through Florida, I’m sure every fundraiser who uses the U.S. Postal Service is wondering, “Should I mail or not mail?” To The Agitator , with its roots in direct mail, this is both a donor-centric question and an organization-centric one. If you mail a massive acquisition campaign right now that includes Southeast Texas, Louisiana and Florida zip codes, you’ll appear insensitive if not downright mendacious
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Web forms are handy ways for organizations to capture insights about users, but research shows there are science-backed principles about web form construction and how to create them for maximum effectiveness. In the nonprofit sector, web forms are also useful for donation collection purposes. Below, we’ll examine some of the scientific findings associated with web forms and why it’s so important for your nonprofit to understand them. 1.
Seeing your organization through the eyes of the entire community you serve is advantageous. Diversity allows your organization to operate within the bigger picture. There are clear dividends of a diverse board , but diversity for diversity’s sake isn’t always the best practice. In fact, recruiting staff and board members solely to meet diversity quotas should never be a viable option.
Nonprofit leaders should be using Twitter! Becoming a thought leader or just a good ED or CEO means listening to and connecting with your constituents regarding your core issues. And the best social media network to use for that is Twitter. Join us next Thursday as online campaign and social media expert, Kerri Karvetski, presents: Tweet Like a Boss!
Normally I read MarketingProfs to keep abreast of what the smartest of the corporate/commercial marketers are doing, occasionally sifting out some nuggets applicable to our (generally) slower-moving nonprofit sector. But here’s an article from MarketingProfs that purports to turn the tables — These Six Nonprofit Strategies Will Supercharge Your For-Profit Business.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling. Some pages were dog-eared so I flipped the pages and found this gem: “The smart salesperson never thinks of selling as a battle or of customers as enemies to be beaten. It’s possible to get an order by tricking or pressuring your customers into signing, but when you do that you are making them LOSE, that is allowing yourself to WI
Master fundraiser Ken Burnett just wrote an eloquent article regarding the ‘evidence’ supporting making the ‘donor experience’ the cornerstone of fundraising. Is fundraising an art or a science? And is this a useful question? he asks. Indeed, as it turns out, Ken’s mystified that there’s actually debate on the matter.
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? Well you will soon! The post Job Titles For Fundraisers – Episode 10 appeared first on MarketSmart, LLC |.
The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort. Below you’ll find a cool infographic you can check out, download and share (in case you don’t want to read the entire study).
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Do you know Penelope Burk? I first found out about Penelope Burk when I was running a marketing agency that solely helped private sector companies (not nonprofits) back in 2009. I wanted to help one of my beloved charities generate more legacy gift leads at lower costs and the Director of Individual Giving recommended her book Donor-Centered Fundraising.
Last month I told you that no, blogging is not dead. But I know several of you read that and replied, “Gee, that’s really great, Kristina. Now tell that to my blog!” So for those of you who have struggling blogs either because no one is reading them or you can’t think of anything good to write about, here are a few ways to spruce up the place. 1.
Relationship Fundraising is like teenage sex: Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it too. Although I’m paraphrasing behavioral economist Dan Ariely’s take on “Big Data” the same insight applies to the much-touted, little-practiced concept of relationship fundraising.
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