Selfish Giving

NOVEMBER 29, 2023

Who's had success recruiting new corporate partners at events like trade shows? According to Brian, focus on marketing people first and salespeople second. How to do cause marketing with a luxury car company and its superfans. Sounds like Janie is doing great work in the community - and she knows firsthand about being homeless.

Homelessness 130

Homelessness Public and Nonprofit Management Environmental Finance 130

Selfish Giving

AUGUST 15, 2018

The best time to recruit a second partner for your cause marketing program is immediately after you land the first. Congratulations to cause marketer David Giagrando and his team at The Jimmy Fund for executing yet another outstanding program! 140 businesses partnered with Pearl Jam to raise millions for Seattle's homeless. ??Why

Homelessness 100

Homelessness Retail Recruitment Food 100

Selfish Giving

DECEMBER 27, 2011

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer. Location: New York City.

Marketing 239

Marketing Marketing Homelessness Food 239

Bloomerang

MARCH 30, 2023

Volunteers provide nonprofits with the on-the-ground support they need to further their missions, whether that means helping to build homes, providing meals for food-insecure families, mentoring local youths, or cleaning up trash at local parks. Promote your program to recruit volunteers. Develop your volunteer schedule.

Nonprofit Administration and Development 89

Nonprofit Administration and Development Recruitment Management Leadership 89

Selfish Giving

OCTOBER 31, 2011

I’m looking at this from a cause marketing perspective and the potential for you to work with businesses. Collect candy for the poor, homeless or troops abroad. Collect food and coats. If you already have a Halloween event recruit forget sponsorships and focus on cause marketing partners. Most people love it!

Fundraising 248

Fundraising Fundraising Homelessness Recruitment 248

Get Fully Funded

FEBRUARY 1, 2022

Think about your audience as someone who doesn’t know anything about food insecurity, homelessness, first generation college students, or animal abuse. Recruit your first Board: . Set up a table at festivals and farmer’s markets. Avoid jargon, acronyms and insider talk. Ask your Board members to do the same.

Nonprofit governance and management 111

Nonprofit governance and management Foundations Nonprofits Activism 111

Get Fully Funded

DECEMBER 4, 2022

Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. Or your food bank receiving dozens of 55-gallon barrels of peanut butter (that happened to me once!).

Public and Social Policy 122

Public and Social Policy Homelessness Food Poverty 122