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What Nonprofits Can Learn from the Food Truck Craze

Selfish Giving

I’m fascinated by the whole food truck phenomenon. We have a number of food trucks here in Boston and I just finished watching The Great Food Truck Race on The Food Network. I’m also heading out to Los Angeles today for the Blogworld Expo and am hoping to sample some of their great food trucks!

Food 271
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Newsletter: Company Donates Super Bowl Ad Money to Covid Support ; Should Audio be a Part of Your Nonprofit’s Marketing Plan?; 5 Best Nonprofit Marketing Campaigns of 2021

Selfish Giving

Marketing Your Cause 1. Five of the best not-for-profit marketing campaigns to win The Drum Awards in 2021. Corporate Relations Manager, Boston Health Care for the Homeless Program , ($56,300) 3. Brain Food 1. This brand will skip Super Bowl LVI this year and donate the money to Covid support. Cool Jobs in Cause 1.

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Newsletter: How to Sell Partnerships at Trade Shows ; 25 Testimonial Statistics You Should Know ? ; ?Is Bill Gates ?Really a Billionaire Doing Good??

Selfish Giving

According to Brian, focus on marketing people first and salespeople second. How to do cause marketing with a luxury car company and its superfans. Sounds like Janie is doing great work in the community - and she knows firsthand about being homeless. Marketing Your Cause 1. The key benefit of traditional mail marketing.

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6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. It’s amazing what Mark Hovarth has done with brands to help the homeless. Harpoon Grateful Harvest Cranberry Ale Supports Local Food Banks.

Marketing 278
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Newsletter: 4 Lessons from Burger King's Drive-Thru ; 140 Companies Partner with Band to Help Homeless ; Are Memes Better than Influencers?

Selfish Giving

The best time to recruit a second partner for your cause marketing program is immediately after you land the first. Congratulations to cause marketer David Giagrando and his team at The Jimmy Fund for executing yet another outstanding program! 140 businesses partnered with Pearl Jam to raise millions for Seattle's homeless. ??Why

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Website Content for Homeless People?

Kivi's Nonprofit Communications Blog

I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites.

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Active vs. Passive Cause Marketing

Selfish Giving

I call this active cause marketing (ACM). An example here in eastern Massachusetts, and I limit it to my area because I really don’t know what they do in other parts of the country, is Whole Foods. They practice what I call passive cause marketing (PCM). But ACM isn’t for everyone. The pitch was in a great location.

Activism 245