Selfish Giving

NOVEMBER 8, 2023

My goal is to show them how to recruit event sponsors and cause marketing partners. Larger nonprofits with corporate partnership teams have multiple people working on partnerships in business development, marketing, and account management. Don't be afraid of cause marketing. Here's what I'll recommend. Know your scale.

Environmental 130

Environmental Food Retail Recruitment 130

Selfish Giving

OCTOBER 28, 2020

Ok, not really, but let's pretend because it's like day 845 of 2020 and I'm ready to lose my s**t): "Joe, I love cause marketing sooooo much. What's the perfect costume for a cause marketer?" To commemorate a defining moment in the history of cause marketing , dress up as the Statue of Liberty.??. Marketing Your Cause 1.

Retail 130

Retail Marketing Marketing Food 130

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. We saw what a retailer could do when it closed its stores on Black Friday. Please try again.

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

APRIL 18, 2018

As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! This week on CauseTalk Radio , Megan and I talk to Allison Robinson , Founder, The Mom Project and Brian Zellner , Recruiting Manager at BP , about BP Returnship Program.

Retail 100

Retail Children Food Technology 100

Selfish Giving

JULY 29, 2020

the future of retail. Of course, we're most interested in talking about the future of retail as it relates to our favorite topic, corporate partnerships. Here are the suggested readings: Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption [Book by Steve Dennis. Marketing Your Cause.

Retail 130

Retail Food Values Management 130

Selfish Giving

MAY 4, 2022

"When it comes to cause marketing, if you're not at least trying to land and execute a point-of-sale fundraiser, you're kind of wasting your time. You probably shouldn't be doing cause marketing in the first place." ??This This is what I tell people about cause marketing and point-of-sale.?? Marketing Your Cause 1.

Insurance 130

Insurance Economic Issues Retail Medical 130

Selfish Giving

NOVEMBER 30, 2022

Introduce them to their account manager and explain the step-by-step process from signing the agreement to executing the program. It's probably a smarter move as purchase-triggered programs can be a bit unwieldy to manage and they tend to be the poster child for bad behavior in corporate partnerships. Marketing Your Cause 1.

Retail 130

Retail Management Children Food 130

Selfish Giving

JULY 3, 2019

The retailer is also introducing a special edition flag t-shirt featuring a purple background. An interesting WSJ article on the partnership of a wildlife conservation nonprofit, a luxury retailer and model and Jordan Barrett. Marketing Your Cause 1. Marketing Your Cause 1. Brain Food 1. Did you hit a paywall?

Retail 113

Retail Public and Nonprofit Management Marketing Marketing 113

Selfish Giving

JANUARY 29, 2019

Go cause marketing! ?? Looking for a long-term retail bet? These retailers are Amazon -proof and should top your prospect list. The company is also linking the effort to a cause marketing program in support of Girls Inc. Great story on niche retailer Tractor Supply that caters to the "rural lifestyle." Go Patriots!

Retail 100

Retail Marketing Marketing Advertising 100

Selfish Giving

JULY 15, 2020

The next big cause marketing opportunity is. ???? A nice summary of research that shows that corporate activism is more than a marketing gimmick.but it's still selfish giving ????. How this scrubs retailer stepped up to help frontline workers during the pandemic. ?? Marketing Your Cause. Brain Food 1.

Retail 130

Retail Fundraising Fundraising Food 130

Selfish Giving

NOVEMBER 10, 2021

However, my most recent exposure to them was this past weekend when I listened to their social media manager, Bari Rosenstein , discuss how she manages Auntie Anne's social media. Bari's lucky that Auntie Anne's is part of a family of brands and she can collaborate with social media managers from Carvel, Cinnabon, Jamba and others.

Retail 147

Retail Collaborations Children Management 147

Selfish Giving

MAY 16, 2018

They'll respond better to appeals centered around the mission of your organization, how the consumer experience will be enhanced through a cause marketing program and how employees will derive more meaning and fulfillment from their jobs. ?? Foot Locker CEO: Consumers are missing the point on the "retail apocalypse." Brain food ???? ??What

Retail 100

Retail Food Social Enterprise Social Enterprise 100

Selfish Giving

AUGUST 5, 2020

This month's topic is the future of retail. Marketing Your Cause. Corporate Relations Manager, Salvation Army (Alexandria, VA) 3. Brain Food 1. Now he’s looking at food stamps. Here's an article to add to our Learning Club resources for our August 27th meeting. Pandemic be damned! Cool Jobs in Cause 1.

Leadership 130

Leadership Retail Communication Food 130

Selfish Giving

MARCH 30, 2022

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.) A cause marketing program over there. Is one of the keys to success to partner with retailers that have friendly, well-trained cashiers?

Psychology 130

Psychology Retail Children Food 130

Selfish Giving

OCTOBER 30, 2019

Discount retailers are an excellent area of growth for corporate partnerships. Here's why they are one of the fastest growing retail sectors. Nice to see a cause marketing campaign involving da Twittah. Marketing Your Cause. The inside scoop on the marketing strategy of Bombas - yeah, the BOGO sock maker ??-

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

AUGUST 7, 2018

Is your retail partner or prospect on this list? 10 retailers at risk of bankruptcy. Back to school cause marketing is in full swing. Special Old Navy gear will benefit Boys & Girls Clubs and the retailer will raise $1 million at the register. Marketing your cause ??. ? Brain food ???? ??

Retail 100

Retail Marketing Marketing Children 100

Selfish Giving

JULY 25, 2018

They've somehow averted the retail apocalypse. Marketing your cause ?? ??An An interesting Marketing Week article on Patagonia and why brands can’t reverse into purpose through marketing. An interesting Marketing Week article on Patagonia and why brands can’t reverse into purpose through marketing.

Public and Nonprofit Management 133

Public and Nonprofit Management Marketing Marketing Retail 133

Selfish Giving

MARCH 13, 2019

A company approached them about a cause marketing campaign on social media. So, I've been thinking: Is it ever okay to swear in your cause marketing? Then I came across a presentation from a UK content marketer I admire, Doug Kessler. As marketers, we need to be willing to break conventions to see what happens.

Marketing 150

Marketing Marketing Retail Recruitment 150

Selfish Giving

OCTOBER 5, 2022

18 retailers at risk of bankruptcy as consumers tighten wallets in 2022. Marketing Your Cause 1. Business Development Manager, Move For Hunger , $50k ???? Brain Food 1. I'm back! ???? And what a trip! The coffee! The corporate partnerships! I was surprised there was no mention of a nonprofit partner.

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofit governance and management Construction Retail 130

Selfish Giving

AUGUST 12, 2020

Second, because many are struggling right now and looking for work, I'm happy to include development positions that are not directly related to sponsorship, cause marketing and corporate partnerships. This month's topic is the future of retail. Marketing Your Cause 1. Senior Manager, Cause Marketing & Sponsorship, Susan G.

Communication 130

Communication Retail Food Associations 130

Selfish Giving

FEBRUARY 2, 2022

That person is Tasman Cassim , Senior Manager of Partnerships at the Black Dog Institute in Randwick, New South Wales, Australia ! Thanks, this was invaluable advice and turned into the most successful retail round up campaign we’ve done, over 100k raised! Marketing Your Cause 1. Brain Food 1. Thanks as always mate.

Retail 130

Retail Food Associations Production 130

Selfish Giving

JUNE 12, 2019

In the second clip (2:03) , Amy Strawbridge , Subaru's brand partnerships and experiential marketing manager, discusses how the car company's work with NPF helps their business. Bean’s director of brand engagement, explains how the retailer leverages their partnership with NPF. Marketing Your Cause 1. Brain Food 1.

Retail 113

Retail Children Foundations Food 113

Stanford Social Innovation Review

FEBRUARY 26, 2024

Biodiversity Loss and Global Corporations The imminent loss of one million species presents a grave threat, impacting human health, food security, rural communities worldwide, and over half of the global GDP. Effectively managing biodiversity risks has become an imperative in the financial market.

Public and Social Policy 111

Public and Social Policy Agriculture Manufacturing Environmental 111

Selfish Giving

FEBRUARY 6, 2019

The latter is particularly upsetting as the gaming retailer is known for some outstanding cause marketing programs. Seven retailers that stepped up during the shutdown. Marketing Your Cause 1. Content marketing for your nonprofit can take many forms (and not just a blog, vlog, podcast, email newsletter, etc.).

Retail 150

Retail Food Health Associations 150

Selfish Giving

APRIL 17, 2019

It's "Marketing Your Cause" - and with good reason! You realize that the better you market your cause, the easier it will be to recruit corporate partners. Take the advice of one of the world's best known digital marketers: Rand Fishkin of SparkToro (formerly of MOZ ). Marketing Your Cause 1. You should be!

Culture 113

Culture Public and Nonprofit Management Marketing Marketing 113

Selfish Giving

DECEMBER 4, 2019

The Charity questions Karen answers include: Our charity was asked to be the beneficiary of a company’s charitable sales promotion, but we’ve never engaged in a cause marketing campaign before. Our charity was approached by a start-up company that wants to conduct a cause marketing campaign to benefit our organization. Brain Food 1.

Retail 130

Retail Food Law Management 130

Selfish Giving

APRIL 10, 2019

In partnership with the American Heart Association , Stage customers at 688 retail stores will receive $5 off a $25 or more purchase when they say "heart" at checkout on every Monday in April. Here's another PB cause marketing promotion. A good message to share with your retail partners: CSR takes time and either go big or go home.

Retail 100

Retail Food Associations Recruitment 100

Nonprofit Marketing Insights by GlobalOwls

APRIL 20, 2024

This technology is incredibly beneficial for industries like manufacturing, logistics, and food and beverage. IoT can enhance your office†layout and efficiently manage company resources in the workplace to improve workflow and management. The Final Say! The standard for commercial technology is continuously rising.

Technology 52

Technology Production Manufacturing Insurance 52

Selfish Giving

APRIL 3, 2019

I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make! We're looking for salary information for a range of positions - from coordinator to manager to director to vice president. Food Lion has a 17.3%

Food 100

Food Retail Children Management 100

Selfish Giving

MARCH 10, 2021

The retailer saw a 10% spike in sales last year. Marketing Your Cause 1. Corporate Partnership Manager, Pittsburgh Knights , Pittsburgh or Remote 5. Brain Food 1. In our first four years of this partnership we've received over $130k in financial & in-kind support." Company deep dive: Dick's Sporting Goods.

Non-Profits 130

Non-Profits Public and Nonprofit Management Retail Healthcare 130

Selfish Giving

APRIL 11, 2018

Cause marketing notes ?? Is the retailer Kohl's a model to other big box retailers? The next wave of cause marketing may include augmented reality. The next wave of cause marketing may include augmented reality. Here are ten retailers that are ready to execute. Marketing your cause ?? ?? Here are TWO!

Retail 100

Retail Public and Nonprofit Management Non-Profits Food 100

Selfish Giving

DECEMBER 11, 2019

You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International. The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers. Brain Food 1.

Retail 130

Retail Associations Food Marketing 130

Selfish Giving

APRIL 4, 2018

I get asked all the time what the difference is between cause marketing and sponsorship. With Cause Marketing. A company sponsors your nonprofit's event or program so that they can market their business to your supporters. With Cause Marketing. Cause Marketing Notes ??. It can be confusing! ?? With Sponsorship.

Marketing 100

Marketing Marketing Retail Non-Profits 100

Selfish Giving

JULY 10, 2019

GameStop is struggling as a retailer , but it's good to see they are still doing fundraisers like this one ?? Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 National Manager, Corporate Partnerships, JDRF (San Fran) 3. Brain Food 1. TAKE THE SURVEY NOW! ?? Partnership Notes.

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

FEBRUARY 2, 2010

Beth had asked for my help creating their first cause marketing campaign , a pinup program with Garden of Eden , a grocer and specialty food store with five locations in New York and one in New Jersey. Beth realizes that successful cause marketing is largely a numbers game. But she’s not stopping there.

Marketing 157

Marketing Marketing Retail Foundations 157

Selfish Giving

FEBRUARY 14, 2018

Check out this post: 7 Key Takeaways for Cause Marketers from America's Checkout Champions Report. This week on CauseTalk Radio , Megan and I talk to Jennifer Lindenauer , Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide.

Marketing 100

Marketing Marketing Nonprofit governance and management Retail 100

Selfish Giving

MARCH 20, 2019

This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! In February, Idaho-based Jackson Food Stores with 230 convenience stores in six western states raised $187,000 for the Coalition Against Sexual & Domestic Violence. Marketing Your Cause 1.

Activism 100

Activism Nonprofit governance and management Food Retail 100