Selfish Giving

NOVEMBER 2, 2011

I’m fascinated by the whole food truck phenomenon. We have a number of food trucks here in Boston and I just finished watching The Great Food Truck Race on The Food Network. I’m also heading out to Los Angeles today for the Blogworld Expo and am hoping to sample some of their great food trucks!

Food 271

Food Homelessness Production Nonprofits 271

Selfish Giving

JUNE 21, 2023

Marketing expert Jim Stengel said the AB matter in particular is one more example of conflating brand purpose with cause marketing, including the risk of going beyond what a brand’s purpose is. But, he added, scrutiny on marketing activations and partnerships is likely to increase. Marketing Your Cause 1. Brain Food 1.

Marketing 130

Marketing Marketing Food Foundations 130

Selfish Giving

JANUARY 12, 2022

Share new impact measurement trends and how nonprofits and corporations can work together to accomplish their impact goals. For every employee that gets boosted the company will make a donation to your nonprofit. Action-triggered cause marketing for the win! ?? Marketing Your Cause 1. Brain Food 1.

Race and Ethnicity 147

Race and Ethnicity Food Charitable Contribution Children 147

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Selfish Giving

MARCH 22, 2010

In my travels this past weekend, I came across two cause marketing programs at two stores my family frequents a lot. This was a simple cause marketing program that rewarded Jumpstart with 25 cents for every green latte sold. As a local cause marketer it gave me hope that maybe my little nonprofit could one day work with Starbucks.

Food 194

Food Marketing Marketing Foundations 194

Selfish Giving

SEPTEMBER 6, 2023

Nonprofits, Take Note: Barbie is Ripe for Causejacking ? Partnership Contract Lessons from the American Revolution ✊ Is This the End of Amateurism in Cause Marketing ? Marketing Your Cause 1. Marketing advice from the poet Emily Dickinson. Brain Food 1. 4 Key Insights from ACCP's Annual CSR Survey ? Fascinating!

Marketing 130

Marketing Marketing Children Universities 130

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? And even if you're not, I bet a lot of your nonprofit's supporters are. The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Email Marketing Tools every Nonprofit Needs. With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. E-mail Marketing Tools Every Non-Profit Should Look Into. What do you do with the 99% of your website visitors that leave your website? StoryLab.ai.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

Selfish Giving

JANUARY 3, 2024

I'm keeping all the current sections: Note from Joe, Partnership Notes, Marketing Your Cause, Cause Jobs, and Brain Food. ? How to do cause marketing with a laundromat. Marketing Your Cause 1. Smahht marketing. Ephraim is an accomplished email marketer! Brain Food 1. 8: More emojis in subject lines.

Marketing 130

Marketing Marketing Retail Food 130

Selfish Giving

JANUARY 18, 2023

While I've spoken before to nonprofits in Australia, I had never worked with one! But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. Brain Food 1. I have to admit I was a bit nervous. ?

Marketing 130

Marketing Marketing Law Governance 130

Selfish Giving

NOVEMBER 8, 2023

It's called the New Strategies "Rising" Program , focused on small nonprofits with budgets under one million, and many operate on much less. My goal is to show them how to recruit event sponsors and cause marketing partners. In a small nonprofit, it might just be little ole you. Don't be afraid of cause marketing.

Environmental 130

Environmental Food Retail Recruitment 130

Selfish Giving

JANUARY 5, 2022

Marketing Your Cause 1. This is a great thread on how to get more media coverage for your nonprofit. Opinion: Nonprofit brands can't be truly accessible until audio is part of the plan. Five of the best not-for-profit marketing campaigns to win The Drum Awards in 2021. Brain Food 1. Second, ?????is

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Homelessness 130

Selfish Giving

SEPTEMBER 15, 2021

Really bad and tasteless cause marketing. Marketing Your Cause 1. Should nonprofits follow suit? Does your nonprofit have a Twitter handle? ? Director, Cause Marketing, Heifer International , Remote 5. Brain Food 1. Your nonprofit needs an enemy. It doesn't have to be a person or another nonprofit.

Health 147

Health Marketing Marketing Recruitment 147

Selfish Giving

AUGUST 14, 2017

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. To provide some scale, Smithfield is one of the largest global food and consumer packed meats companies in the world, to the tune of $14 billion.

Food 113

Food Disaster Relief Public and Nonprofit Management Associations 113

Marketing for the Modern Nonprofit

NOVEMBER 22, 2023

Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team! Building a culture of philanthropy is crucial for the success and sustainability of a nonprofit organization.

Culture 57

Culture Philanthropy Food Nonprofits 57

Selfish Giving

NOVEMBER 15, 2023

"Turn this case study into a question-and-answer interview I can publish in our nonprofit's newsletter." Identify words or terms in the case study that a person unfamiliar with nonprofit and for-profit partnerships wouldn't understand." How to do cause marketing with a funeral home.⚰️ Marketing Your Cause 1. Brain Food 1.

Retail 130

Retail Marketing Marketing Food 130

Selfish Giving

JANUARY 31, 2024

For example, I entered the following prompt into ChatGPT: Searching only Selfishgiving.com, what is the author's opinion of the Engage for Good Conference (previously known as the Cause Marketing Forum Conference )? The author also enjoyed the conference's focus on social media and its role in cause marketing.

Philanthropy 147

Philanthropy Health Nonprofits Food 147

Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2021

Social Media Optimization Tips for Nonprofits and NGOs. A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda.

Marketing 143

Marketing Marketing Social Enterprise Social Enterprise 143

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing.

Marketing 79

Marketing Marketing Management Food 79

Selfish Giving

JULY 26, 2023

Nonprofits want to raise money, but companies want to meet their ESG objectives, grow their brand profile, and engage employees. Nonprofits and companies aren't exactly on the same page. What's a nonprofit to do? Most nonprofits are obsessed with themselves and their mission. How to do cause marketing with a knife maker.?

Marketing 130

Marketing Marketing Recruitment Food 130

Selfish Giving

MAY 10, 2023

I'm teaching 30+ nonprofit leaders how to raise money with corporate partnerships. Marketing Your Cause 1. 9 ways artificial intelligence (AI) can improve your email marketing. Four ways to us e email marketing to drive event attendance. Why aren't nonprofits doing this? ? Brain Food 1. Cool Jobs in Cause 1.

Marketing 130

Marketing Marketing Universities Food 130

Selfish Giving

AUGUST 9, 2023

Here are four things that caught my eye and how nonprofits should respond. Nonprofits must do everything possible to help companies operate efficiently and effectively. The nonprofit that helps the most may get the most. ✅ Environmental sustainability, K-12 education, and food insecurity are the top priority areas (Page 8). .

Environmental 130

Environmental Public and Nonprofit Management Food Education 130

Selfish Giving

JUNE 16, 2021

Here's what Dan said: “While I love the idea of nonprofit professionals using best practices of sales in their partnership pursuits, I'm not a huge fan of using tie downs (i.e. I'd much prefer to see nonprofit professionals focusing on two basic things. Marketing Your Cause 1. I don't care what your nonprofit does.

Marketing 130

Marketing Marketing Children Management 130

Selfish Giving

JUNE 29, 2022

Since it's difficult to tie many nonprofit/for-profit partnerships to an actual boost in sales for the corporate partner (we all struggle showing this, right?), do partnership teams need to focus on the more nebulous "branding" benefits of supporting a nonprofit event or cause? Marketing Your Cause 1. That's a no-no. I can help.

Marketing 130

Marketing Marketing Public and Nonprofit Management Advertising 130

Selfish Giving

MAY 26, 2021

Lauren Lawson-Zilai is the founder of Goodwill Industries International’s influencer marketing program. Marketing Your Cause 1. Does your nonprofit blog? This is as important for nonprofits as it is for businesses. Manager, Marketing & Engagement ; Manager, Institutional Partnerships , The Mission Continues, Remote 5.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Food 130

Selfish Giving

OCTOBER 25, 2023

In a recent issue of The Drum , UK Marketer Harry Lang used a simple 3-point star to define the potential benefits of cause marketing for each party: consumer, company, and cause. ? (? Marketing Your Cause 1. What your nonprofit needs to do to stay effective. Maybe your nonprofit should give this a try. ?

Food 147

Food Associations Marketing Marketing 147

Selfish Giving

MAY 3, 2023

What marketing materials should we focus on for building new partnerships?" Marketing Your Cause 1. Opinion: Why harnessing trends is the future of marketing. This is on trend for me as I think nonprofits should be taking trends more seriously in their marketing 2. Brain Food 1. Are you coming??? Should you?

Marketing 130

Marketing Marketing Foundations Food 130

Selfish Giving

JANUARY 17, 2024

Did he eat all his food? Marketing Your Cause 1. For my readers in the healthcare space: The future of hospital marketing. How nonprofits can acquire and use testimonials. Brain Food 1. Nonprofits that host in-person events raise more money. ? (? I liked fussing over Charlie and catering to his every need.

Healthcare 130

Healthcare Food Medical Management 130

Selfish Giving

OCTOBER 14, 2020

Pete instead of Peter) Instead of your name, does it say "Dear, Cause Marketer "? Longtime cause marketer - and newsletter reader - Sloane Lucas recently stepped into a new role at 1-800-FLOWERS.com. Marketing Your Cause 1. How could your nonprofit delight supporters with just a tiny bit of creativity? ?? Brain Food 1.

Marketing 130

Marketing Marketing Food Environmental 130

Selfish Giving

DECEMBER 6, 2023

Missouri Department of Corrections and cat and dog food supplier Royal Canin are partnering for Puppies for Parole. If there were a law against dogs stealing food, Charlie the Yorkie would be doing hard time with no chance of parole! Marketing Your Cause 1. Financial analysts say marketing is an investment, not a cost.

Food 130

Food Law Foundations Associations 130

Selfish Giving

MAY 31, 2023

❤️ Aren't nonprofits wicked awesome? There's a nonprofit out there for everything, and we are so lucky they exist! It made me feel so good that I work with nonprofits! ? How to do cause marketing with chambers and associations. Marketing Your Cause 1. Brain Food 1. FEMA ), nonprofits (e.g.,

Associations 130

Associations Marketing Marketing Governance 130

Selfish Giving

NOVEMBER 20, 2013

I found these two examples of bad cause marketing on the same day! As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. The other example of bad cause marketing comes from Walmart.

Marketing 248

Marketing Marketing Retail Food 248

Selfish Giving

SEPTEMBER 23, 2020

Ben & Jerry's : What we do is NOT cause-related marketing. ?? Marketing Your Cause 1. 5 ways to market yourself during the age of resistance. #3 Corporate Relations Manager, Central Texas Food Bank , Austin, TX ($35k - $47k) 2. Manager of Business Partnerships, Food Bank For New York City , NYC ($72k - $99k) 4.

Food 130

Food Marketing Marketing Management 130

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. Combined these annual posts have over 50,000 views. This list is just a start. Never Miss a Post!

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

OCTOBER 18, 2023

If you're a small nonprofit with limited staff and resources, you generally have to accept the partnership you're offered. For example, a conservation nonprofit I know was approached by an alcoholic beverage company that randomly selected them to benefit from the sales of a cause product. Marketing Your Cause 1.

Values 130

Values Marketing Marketing Production 130

Getting Attention

DECEMBER 19, 2011

Guest blogger Joe Waters writes on cause marketing and social media at Selfishgiving.com , and is the co-author of Cause Marketing For Dummies. I’m all about the food truck right now. We have a number of food trucks here in Boston, and I just finished watching The Great Food Truck Race on The Food Network.

Food 74

Food Marketing Marketing Homelessness 74

Selfish Giving

FEBRUARY 14, 2024

Maybe it was the nonprofit's. Spending too much time would be like putting your retirement money into crypto and emerging marketing. Hellman's spent the Superbowl promoting Sick of Food Waste Day on Monday and donating to a student-led anti-waste organization. Marketing Your Cause 1. Brain Food 1. 1 is paid social.

Public and Social Policy 147

Public and Social Policy Public and Nonprofit Management Insurance Food 147