Nonprofit Marketing Blog

FEBRUARY 24, 2014

David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. When it comes to measuring your nonprofit’s online fundraising efforts, it’s easy (and common) to get lost, floating amidst the sea of data available. Data can be daunting. What data matters the most?

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Fundraising Fundraising Nonprofits 86

Bloomerang

APRIL 19, 2024

Drive strategic decision making with predictive analytics Predictive analytics powered by AI can provide nonprofits with valuable insights into donor behavior, program outcomes, and operational performance. At our nonprofit firm, we have embraced predictive analytics to drive strategic decision-making and enhance our impact.

Management 89

Management Nonprofit governance and management Governance Nonprofits 89

NonProfit PRO

APRIL 13, 2023

By combining their expertise in technology, analytics, marketing and fundraising strategy, they aim to create a formidable alliance. Allegiance Group and The Pursuant Group have merged with a shared vision to provide comprehensive and scalable services for nonprofits.

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Technology Marketing Marketing Fundraising 186

NonProfit PRO

SEPTEMBER 27, 2023

We created the Giving Outlook to help fundraisers feel confident about their strategy decisions. Download the Giving Outlook today!

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Fundraising Fundraising 130

Affnetz

APRIL 23, 2024

In this article, we will explore the definition of nonprofit donor management software, discuss the importance of effective donor management for nonprofits, and provide an overview of how donor management software can streamline operations and increase fundraising efforts.

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Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244

Affnetz

MARCH 29, 2024

Furthermore, nonprofit management software automates repetitive tasks, such as donor communication and fundraising campaigns , saving you time and effort. Additionally, many nonprofit management software solutions offer reporting and analytics features, so you’ll have comprehensive reports on performance, impact, and financials.

Nonprofit Management 130

Nonprofit Management Management Public and Nonprofit Management Nonprofits 130

The Chronicle of Philanthropy

JANUARY 10, 2023

The nonprofit revved up small-gift donations with a free data-analytics product offered by the Fundraising Effectiveness Project. By Drew Lindsay.

Fundraising 152

Fundraising Fundraising Production Nonprofits 152

The Chronicle of Philanthropy

FEBRUARY 15, 2023

By David Lively and Brijesh Jani Northwestern fundraisers used data analytics to kill what they call ‘zombie’ major-gift proposals, prioritize donors, and increase their chances of landing big gifts.

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Universities Fundraising Fundraising 141

Affnetz

APRIL 30, 2024

By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success. How to Calculate Donor Retention Rate? /

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Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Traditionally, fundraising has relied on old methods. AI tools and predictive analytics are new. They let organizations use data to improve their fundraising. This will improve their fundraising efforts.

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Fundraising Fundraising Ethics Participation and motivation 59

The Agitator

SEPTEMBER 28, 2010

Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. With essentially flat revenue and donor growth from the first half of 2009 through the first half of 2010, there are still some rays of sunshine in an otherwise pretty dreary fundraising sky.

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Fundraising Fundraising Retention Healthcare 89

Kivi's Nonprofit Communications Blog

JULY 11, 2017

The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky. Or where they even came from? You really should, but may not know how. How do you track e-commerce conversions?

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Marketing Marketing Fundraising Fundraising 42

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Enhancing E-Commerce Profitability with Real-Time Profit Dashboard Analytics: Insights for Boosting Revenue E-commerce has transformed the retail landscape, offering a platform for businesses to reach an expansive audience. Additionally, conversion rates and customer retention analytics play pivotal roles in understanding customer behavior.

Retail 52

Retail Retention Advertising Values 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

Personalizing Customer Experiences with Advanced Conversational Analytics In today’s changing business world, delivering a customized customer experience is more important than ever. This article delves into how advanced conversational analytics plays a role in helping businesses personalize customer experiences effectively.

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Ethics Law Production Technology 52

Nonprofit Leadership Podcast

JANUARY 7, 2024

It’s often embedded in our workflow, our fundraising and our data analytics. For example, in 2020, 75% of nonprofits reported using AI for predictive analytics to enhance their fundraising efforts. It’s often embedded in our workflow, our fundraising and our. Source Artificial Intelligence.

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Nonprofits Fundraising Fundraising Nonprofit Leadership 72

Nonprofit Tech for Good

OCTOBER 17, 2023

This could include guest blog posts, social media takeovers, or joint fundraising initiatives. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. Co-Create Content : Collaborate with influencers to create content that resonates with their audience.

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Collaborations Marketing Marketing Activism 131

Nonprofit Tech for Good

APRIL 2, 2023

While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ? For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

Fundraising 144

Fundraising Fundraising Public and Nonprofit Management Technology 144

Nonprofit Marketing Insights by GlobalOwls

MAY 9, 2024

Digital transformation includes automation, data analytics, cloud computing, and more. Data Analytics: Unlocking New Insights Data analytics provides businesses with the insights needed to make informed decisions. It’s become a pivotal tool that enhances operational efficiency and foments business growth.

Technology 52

Technology Management Production Marketing 52

Bloomerang

NOVEMBER 12, 2021

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . The road to digital analytics maturity. Descriptive analytics: What happened? Number two is revenue.

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Nonprofits Food Culture Communication 110

The Storytelling Nonprofit

MAY 15, 2024

All of that means that if you are in the Google spam dog house, your next fundraising campaign might not reach as many inboxes and may raise less money because of it. Both platforms offer comprehensive analytics on how your campaigns are performing, including reports on spam complaints. Book a FREE 30 min consultation call here.

Non-Profits 52

Non-Profits Fundraising Fundraising Activism 52

Affnetz

AUGUST 7, 2023

Free And Affordable Nonprofit Software Solutions Free And Affordable Nonprofit Software Solutions / mike crum Free and Affordable Nonprofit CRM, Donor Management, Fundraising, Stakeholder Engagement Software Solutions Nonprofits are infamous for tight budgets. Nonprofits can use PayPal to accept donations from donors via the internet.

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Nonprofit Administration and Development Nonprofits Management Collaborations 130

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Social Enterprise 100

Social Enterprise Social Enterprise Universities Nonprofits 100

NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. For example, if you’re hosting a golf fundraiser for major donors, you might ask country clubs to sponsor your event by allowing you to use their golf courses for free.

Nonprofit Leadership 191

Nonprofit Leadership Leadership Nonprofits Values 191

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 14, 2024

As non-profits navigate the complexities of fundraising , financial management, and regulatory compliance, the adoption of advanced technology emerges as a beacon of innovation and efficiency.

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Non-Profits Finance Technology Management 52

Nonprofit Marketing Insights by GlobalOwls

MAY 10, 2024

Forecasting Trends with Predictive Analytics Predictive analytics models driven by AI algorithms leverage patterns within datasets to forecast future trends or outcomes accurately based on market changes or investments. Check out the Tips, Strategies, AI Tools, Masterclass, Courses, and Community.

Technology 52

Technology Marketing Marketing Management 52

Bloomerang

MAY 13, 2024

In the digital era, adopting an all-in-one giving platform that integrates CRM, volunteer management, and fundraising tools isn’t just a tech upgrade; it’s a strategic necessity for nonprofits that want to thrive. With donor, volunteer, member, and fundraising data all in one place, communication and coordination become seamless.

Collaborations 84

Collaborations Management Retention Technology 84

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 232

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 232

Selfish Giving

SEPTEMBER 7, 2022

The gang at Remarkable Partnerships (RP) in the UK has shared a helpful article for new corporate fundraisers. It's called 5 Top Tips for New Corporate Fundraisers. Thinkers" tend to want more analytical information about the partnership. What would you suggest to a new corporate fundraiser?? I agree with every point!

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Retail Fundraising Fundraising Food 241

Nonprofit Megaphone

APRIL 17, 2023

Analytics can provide valuable insights into the behavior of your target audience, as well as the effectiveness of your marketing efforts. In this article, we will explore 14 ideas for using analytics to optimize your nonprofit marketing strategy. Donation pages are a critical component of any non-profit’s fundraising efforts.

Non-Profits 52

Non-Profits Marketing Marketing Retention 52

Nonprofit Tech for Good

APRIL 21, 2024

Improved Fundraising: AI-powered analytics can identify potential donors and personalize outreach strategies, leading to increased donations. Efficient Operations: Automation through AI streamlines repetitive tasks, allowing nonprofits to focus more on their mission-driven work.

Technology 102

Technology Nonprofits Associations Production 102

NextAfter

MARCH 10, 2023

For nonprofit organizations focused on growing their digital fundraising, this news comes as a shock because as we emphasize, the primary way for you to decode what works to inspire more donors to give online is through testing and optimization. Google Optimize is going away September 30, 2023. So, what’s the path forward?

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Nonprofits Technology Values Fundraising 98

Care2

MARCH 5, 2024

Introducing AI into your charitable or nonprofit organization's fundraising process can allow for greater efficiency and ultimately maximize your results. As BWF explains , AI fundraising use cases range from nonprofit content generation to predictive donor analytics to prospect identification.

Ethics 41

Ethics Fundraising Fundraising Nonprofits 41

Get Fully Funded

JANUARY 24, 2024

Fundraising is the bread and butter of nonprofit organizations—without gifts from generous donors, your nonprofit wouldn’t be able to work toward its mission. That’s fundraising 101 , the basic concept that your nonprofit relies on to see success. Matching and recurring gifts.

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Fundraising Fundraising Social Enterprise Social Enterprise 59

Nonprofit Tech for Good

MAY 14, 2023

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

Advertising 100

Advertising Nonprofits Production Marketing 100

Candid

APRIL 20, 2023

Increase donations: success is measured by an increase in donations on the platform’s embedded fundraising tools, such as those on Meta or TikTok. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.

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Nonprofits Education Education Technology 98

Nonprofit Marketing Blog

OCTOBER 7, 2010

According to Target Analytics , the 81 organizations it tracks had essentially flat revenue and donor growth from the first half of 2009 to the first half of 2010. Fundraising, like our economy, is stalled. Disaster-related fundraising accounted for most of the increases in sectors with the highest growth rates.

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Fundraising Fundraising Retention Culture 45

Nonprofit Megaphone

APRIL 17, 2023

Mailchimp also integrates with other tools, such as Google Analytics, to provide insights into email performance. Google Analytics – The Web Analytics Tool for Non-profit Marketers Understanding website traffic, user behavior, and conversion rates is crucial for non-profit marketers to optimize their online presence.

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Non-Profits Collaborations Advertising Management 52