Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email doesn’t have to be complicated. Email marketing is an effective tool for nonprofits. That applies to emails as well.

Marketing 124

Marketing Marketing Nonprofits Values 124

Kivi's Nonprofit Communications Blog

OCTOBER 6, 2016

Use one of these email subject lines: a race to the finish. across the finish line. let’s own the finish line. let’s own the finish line. Want your supporters to pay more attention to deadlines? almost over. are you in? are you missing out? can we count on you? can you make it by midnight. can’t be short.

Fundraising 82

Fundraising Fundraising Communication Nonprofits 82

Kivi's Nonprofit Communications Blog

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Marketing 100

Marketing Marketing Nonprofits Health 100

NonProfit Leadership Alliance

MARCH 22, 2023

In fact, studies have shown that 57% of people who watch fundraising videos go on to make a donation. Whether you’re filming a video to raise awareness for your year-end campaign or livestreaming your next virtual fundraising event , these four video storytelling tips will help your nonprofit achieve fundraising success.

Fundraising 261

Fundraising Fundraising Nonprofits Universities 261

Clairification

OCTOBER 16, 2023

The job of the smart fundraiser is inspiring passionate philanthropy to make people’s lives better. But none of us is born with a fundraising gene. And no one ever really teaches us how to write a smart fundraising appeal. Or maybe read an article or two online or attend a webinar on the subject. Just make it briefer.

Fundraising 108

Fundraising Fundraising Philanthropy Psychology 108

The Storytelling Nonprofit

MAY 15, 2024

As of June 1, 2024, Google is implementing new regulations that significantly impact bulk email senders. These changes are designed to enhance user experience by reducing spam and improving email security. Here’s what you need to know to stay compliant and why monitoring your email campaign reports is more important than ever.

Non-Profits 52

Non-Profits Fundraising Fundraising Activism 52

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. In the timeline below, we tell you exactly when to send emails designed to cultivate a relationship with your new Giving Tuesday supporters. Subject line: Giving Tuesday was a success, thanks to YOU!

Recruitment 131

Recruitment Management Fundraising Fundraising 131

Get Fully Funded

DECEMBER 15, 2023

These fundraising articles have been a hit with our readers this year. Our mission is to provide you with practical fundraising tools and ideas that you can use right away. So, we pack as much goodness as we can into our fundraising articles, bulleting out information so it’s easy to follow and easy to use.

Fundraising 59

Fundraising Fundraising Leadership Nonprofit Leadership 59

Ann Green

APRIL 22, 2024

We also have email, the internet, and social media, just to name a few. Email may be your primary mode of communication and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. The downside is people get an enormous amount of email from a variety of different sources.

Nonprofits 64

Nonprofits Communication Recruitment Fundraising 64

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email? Tip #2: Subject Lines.

Activism 105

Activism Communication Marketing Marketing 105

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. That means you may need to leave out a few things.

Fundraising 122

Fundraising Fundraising Homelessness Children 122

Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. What is the purpose of the email? It’s just an email.

Marketing 98

Marketing Marketing Management Activism 98

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Email #1: Introduce the Campaign. Include all necessary tools to fundraise, if applicable.

Participation and motivation 122

Participation and motivation Fundraising Fundraising Social Enterprise 122

Selfish Giving

APRIL 27, 2022

While I'm not cutting the cord on my social media accounts, I am recommending that nonprofits - and more specifically partnership teams - spend less time focusing on social and more time on email and building their email list(s). There's a lot of good reasons to focus on email, but here's the most important one. Interested?

Retail 173

Retail Food Nonprofits Marketing 173

Jeff Brooks

DECEMBER 5, 2022

Here are three tests from NextAfter that just might make you want to rethink how you do online fundraising: Test #1: Simple and personal. How a radical redesign of an email appeal and donation page affected donor conversion rate. More personal tone in the email that addressed the donor directly and colloquially.

Fundraising 52

Fundraising Fundraising 52

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

Communication 124

Communication Nonprofits Values Marketing 124

Bloomerang

DECEMBER 13, 2021

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Spend some time crafting your subject line.

Fundraising 118

Fundraising Fundraising Associations Communication 118

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Email Marketing Tools every Nonprofit Needs. With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. Big bold images related to the event help to capture the audience’s attention and engage them with the subject line. Invitations to Events.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

Marketing 133

Marketing Marketing Fundraising Fundraising 133

Affnetz

FEBRUARY 11, 2023

Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip F undraising-campaign-management/ By mikecrum Seth Godin’s Advice for Nonprofit Fundraisers: Overcome the Dip Nonprofit fundraising is definitely a profession for optimists. That is, it’s easy as a fundraiser to feel like you’re up a wall you just can’t get past.

Fundraising 130

Fundraising Fundraising Energy Associations 130

Kivi's Nonprofit Communications Blog

NOVEMBER 17, 2020

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Best Ways to Clean Up Your List: Remove emails that have bounced more than once.

Marketing 92

Marketing Marketing Activism Management 92

Jeff Brooks

JANUARY 31, 2023

The hard part of fundraising is being interesting enough to keep readers involved. My personal rule is the longest allowable paragraph is six lines. Most paragraphs should be one to four lines long. Don’t stop at the subject line. Subject lines are the most important element of email effectiveness.

Fundraising 52

Fundraising Fundraising Nonprofits 52

Bloomerang

JUNE 3, 2021

Does hitting the Send button on an email blast to your list make your pits sweat? It makes my pits sweat too, and I have a healthy obsession with writing emails. . You could make a few typos, offend someone, send too many emails, or land in the Spam folder. Myth #1: “People read our emails.”. That’s totally normal.

Marketing 93

Marketing Marketing Fundraising Fundraising 93

Clairification

JULY 6, 2023

Today we’re going to review a fundraising campaign thank you email. And that’s how this email made me feel. This email is a melange of do’s and don’ts. There’s (1) a subject line, (2) the email itself, and (3) what happens if/when you click through and are transported to the donation landing page.

Fundraising 59

Fundraising Fundraising Psychology 59

Top Nonprofits

JANUARY 29, 2024

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. It feels personal and authentic. It stands out.

Advertising 111

Advertising Retention Marketing Marketing 111

NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Around 42% of donors prefer to hear from nonprofits via emails. Overlooking mobile users.

Marketing 84

Marketing Marketing Nonprofits Nonprofit Organizations 84

Nonprofit Fixer

JANUARY 11, 2024

But how do you hit the right note in your thank you email or letter after a successful event or other generous donation? That’s where the thank you email comes in. A well-crafted “thank you” email can be used to thank dozens or hundreds of donors with a few button clicks. 8 elements of an effective event “thank you” email 1.

Collaborations 52

Collaborations Ethics Energy Values 52

Selfish Giving

JULY 12, 2023

informal, professional, with a Boston accent)] sales email for a corporate partnership with [nonprofit], which is the perfect partner for a company that wants to give back and reach a valuable target audience. First, David pointed out how popular the fundraiser is in his hometown of Pittsburgh. I look forward to hearing from you soon.

Production 130

Production Food Associations Education 130

Selfish Giving

SEPTEMBER 1, 2021

Thank you to everyone who has emailed me this summer thanking me for publishing this newsletter every week. It's also a good time to review the legal considerations of POS fundraising. For me, email marketing is a triple win. Do you have trouble coming up with subject lines for your emails?

Food 130

Food Associations Management Technology 130

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Foster face-to-face connections when possible.

Nonprofits 110

Nonprofits Retention Values Technology 110

Selfish Giving

NOVEMBER 17, 2021

Another thing that can't be stopped is the fundraising for charities that happens at almost all of these plays. Study: Watching a live performance makes people more charitable ] I've seen all kinds of fundraisers from book and bake sales to food and donation drives. Email is non-negotiable, but the +1 is up to you.

Non-Profits 130

Non-Profits Marketing Marketing Production 130

Bloomerang

NOVEMBER 13, 2023

Here’s some visual proof that your fundraising communications are not one size fits all. Step 1: Use actual names At the most basic level, start by using a donor’s first name in the email or letter. In another study, using personalization in the email subject line resulted in a 137% increase in opens.

Children 102

Children Retention Values Technology 102

Jeff Brooks

OCTOBER 24, 2022

It applies equally to fundraising. Fundraising written to those rules lead like this: "You can feed hungry children with your year-end donation today!". This applies to email subject lines, outer envelope teasers, beginnings of letters. Like, “Guidomeyer’s Furniture is having a sale!”.

Advertising 98

Advertising Children Fundraising Fundraising 98

Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. .

Communication 127

Communication Fundraising Fundraising Production 127

Bloomerang

OCTOBER 25, 2021

Below, we cover three keys to any successful GivingTuesday email campaign. Start sending emails early on leading up to GivingTuesday to get your supporters excited about the opportunities it brings. Send a personalized “ Save the Date ” email to generate momentum and inform recipients of your campaign goals. .

Communication 127

Communication Fundraising Fundraising Production 127

Ann Green

OCTOBER 19, 2023

Year-end fundraising season is starting to get underway. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. This is what I usually do.

Fundraising 117

Fundraising Fundraising Food Communication 117

Affnetz

AUGUST 7, 2023

Free And Affordable Nonprofit Software Solutions Free And Affordable Nonprofit Software Solutions / mike crum Free and Affordable Nonprofit CRM, Donor Management, Fundraising, Stakeholder Engagement Software Solutions Nonprofits are infamous for tight budgets. Users can visualize the project management flow with ease.

Nonprofit Administration and Development 130

Nonprofit Administration and Development Nonprofits Management Collaborations 130