Marketing for the Modern Nonprofit

APRIL 21, 2024

SEO refers to the practice of optimizing your nonprofit’s website to improve your visibility on search engine results pages (SERPs). Be specific with your keywords so you land on terms that actually meet supporters’ search intent. Develop a variety of content, including a well-designed homepage, landing pages, and blog posts.

Healthcare 114

Healthcare Nonprofits Charitable Organizations Recruitment 114

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

Build Custom Landing Pages For a growing brand, landing pages are some of the most essential pages on your website and play a pivotal role in turning website visitors into customers. With WordPress, creating your own landing pages becomes very easy and can be done within just a few clicks.

Production 52

Production Marketing Marketing Activism 52

Selfish Giving

AUGUST 9, 2023

CSR and ESG teams are working harder than ever (Page 3). ✅ Environmental sustainability, K-12 education, and food insecurity are the top priority areas (Page 8). ✅ The language used to describe social responsibility work is a jumbled mess (Page 12). ✅ Support is growing for CSR and ESG (Page 20). Don't make assumptions.

Environmental 130

Environmental Public and Nonprofit Management Food Education 130

Bloomerang

SEPTEMBER 21, 2021

We’re excited to share that the beta of Kindful Fundraising is now available to Bloomerang users! You’ll have the best fundraising tools on one platform , which creates a seamless giving experience for your donors. Kindful Fundraising includes: Online Giving Pages . Acquire more donors with fewer clicks.

Fundraising 110

Fundraising Fundraising Management Activism 110

Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. A good fundraising software can help you optimize your virtual fundraising approach.

Activism 130

Activism Fundraising Fundraising Management 130

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Grow Your Email List. Email #2 ?

Marketing 126

Marketing Marketing Fundraising Fundraising 126

MNA Association

JANUARY 2, 2024

Promote your event landing page to capture lapsed donors’ attention. Employment information: Knowing lapsed donors’ occupations can help you estimate their work schedules, which often dictate their ability to participate in fundraising events. Promote your event landing page to capture lapsed donors’ attention.

Advertising 52

Advertising Nonprofits Associations Management 52

Marketing for the Modern Nonprofit

SEPTEMBER 29, 2023

You’ve invested in the right fundraising software , planned your event activities, and conducted a trial run to make sure there are no technical issues. Event landing page Once you announce your upcoming event, your supporters will naturally be curious about the event’s activities and whether it’s worth their time to attend.

Marketing 62

Marketing Marketing Participation and motivation Activism 62

Get Fully Funded

APRIL 4, 2024

The past couple of years have represented a challenging time for nonprofit fundraising. In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Offer a recurring giving option on your online donation page.

Nonprofits 110

Nonprofits Retention Values Technology 110

Clairification

DECEMBER 4, 2023

What if I told you there’s a teensy little digital upsell that could skyrocket your year-end fundraising results? It has to do with your website, so consider looping in whoever is responsible for that part of your year-end marketing and fundraising strategy. Would that be of interest? Darn rootin’-tootin’!

Fundraising 64

Fundraising Fundraising Marketing Marketing 64

Get Fully Funded

NOVEMBER 10, 2022

Picture this: You’re about to hold the fundraising event of a lifetime. Planning your fundraiser now feels time-consuming and stressful, and you’re not sure if you can get your event ready in time. Create an event landing page. Make a beautiful event landing page. Create an event landing page.

Management 59

Management Participation and motivation Fundraising Fundraising 59

Bloomerang

JULY 14, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. — Clueless in Seattle Dear Clueless, Let me offer two clues: (1) a better donation page, and (2) multi-channel promotion. First, optimize your donation landing page for monthly giving. Drive event attendees to your monthly giving page.

Technology 76

Technology Activism Values Fundraising 76

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Are there easily-identifiable links and buttons to your donate page or plugin? . Is it easy to get to your donation page or plugin from your home page? .

Fundraising 142

Fundraising Fundraising Philanthropy Values 142

Clairification

OCTOBER 16, 2023

The job of the smart fundraiser is inspiring passionate philanthropy to make people’s lives better. But none of us is born with a fundraising gene. And no one ever really teaches us how to write a smart fundraising appeal. The truth is writing a compelling fundraising appeal can be tricky. We copy from our predecessors.

Fundraising 108

Fundraising Fundraising Philanthropy Psychology 108

Ann Green

AUGUST 16, 2023

Thanking your donors is just as important, if not more important than fundraising. Yet many organizations spend a lot of time putting together a fundraising campaign and treat thanking their donors as an afterthought. It’s not only important when you’re running a fundraising campaign, but also during the “between times.”

Food 98

Food Retention Communication Fundraising 98

Selfish Giving

SEPTEMBER 15, 2021

They gave the case studies their very own web page. A dedicated page will make it easy to share the case studies with potential partners. A web page will also be indexed on all the major search engines, which means it will be discoverable in search - an added bonus! A fundraising expert explains. Check it out here.

Health 147

Health Marketing Marketing Recruitment 147

Ann Green

JUNE 12, 2023

Let’s look at some of the different aspects of fundraising and donor communication to see what kind of experience you’re giving your donors. The Fundraising Appeal Experience Your donor receives an appeal from you. Do you have a branded donation page (worth the investment) that’s easy to use and navigate? How’s that going to go?

Communication 114

Communication Fundraising Fundraising 114

NextAfter

JANUARY 4, 2023

The experiment–ran on a landing page–tested if adding value prop copy for better context for the potential eBook downloaders would increase email signups. While the treatment copy of the landing page focused on specifics, the instant donation page that people were directed to did not have any specific copy relevant to the eBook.

Advertising 88

Advertising Values Fundraising Fundraising 88

Jeff Brooks

DECEMBER 5, 2022

Here are three tests from NextAfter that just might make you want to rethink how you do online fundraising: Test #1: Simple and personal. How a radical redesign of an email appeal and donation page affected donor conversion rate. Simplified landing page: No photo, less design, overall less content. Conversion rate: 4.1%.

Fundraising 52

Fundraising Fundraising 52

Nonprofit Tech for Good

OCTOBER 25, 2022

Top bars can also be links to pages on your website. For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page.

Advertising 134

Advertising Values Marketing Marketing 134

Ann Green

SEPTEMBER 29, 2020

I like to think of what happens after someone donates online as a thank you experience, which consists of a thank you landing page, thank you email, and a thank you by mail or phone, plus additional bursts of gratitude throughout the year. Make a good first impression with your thank you landing page.

Associations 113

Associations Fundraising Fundraising Nonprofits 113

Get Fully Funded

OCTOBER 31, 2022

You don’t want people leaving away because they can’t find the Donate page or it doesn’t work, especially if you could have spent 30 minutes to fix it. But the time you spend now optimizing your website is an investment in your year-end fundraising results and you should see a good return on that investment. Spiff up your home page.

Nonprofits 89

Nonprofits Homelessness Associations Nonprofit Organizations 89

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

Fundraising 135

Fundraising Fundraising Nonprofits Public and Nonprofit Management 135

NextAfter

DECEMBER 14, 2022

The experiment – ran on charity: water’s main donation page – tested a hero image and headline more focused on helping and supporting an individual child, versus a hero image focused on the general water crisis. And we’re asking a bunch of people fundraising feud questions. Interview Audio. Read the Interview.

Non-Profits 92

Non-Profits Advertising Education Education 92

Nonprofit Tech for Good

OCTOBER 2, 2021

Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. Topics include: Top website call-to-action strategies to prioritize in 2022, such as pop-ups, landing pages, and topbars.

Marketing 142

Marketing Marketing Fundraising Fundraising 142

Ann Green

NOVEMBER 16, 2022

Nonprofit fundraising professionals are likely familiar with the process of seeking grants and following compliance standards. This led to nonprofits: Advertising any content on their website, including pages that people wouldn’t find useful. A higher score means the ad and landing page are relevant to users searching that term.

Management 85

Management Advertising Foundations Marketing 85

Nonprofit Marketing Insights by GlobalOwls

MAY 7, 2024

How AI Can Automate SEO Tasks for Efficiency and Accuracy So you landed several new SEO Clients and need a personal assistant to help you manage all your tasks? Improving On-Page SEO AI is always enhancing its capacity to fine-tune on-page SEO elements. These include meta tags, titles, and descriptions.

Technology 52

Technology Activism Health Management 52

Nonprofit Marketing Insights by GlobalOwls

MAY 6, 2023

Create infographics, design landing pages, presentations, mailings, invitations, or create posts in social networks in just two clicks. Thanks to Kissmetrics, it is convenient to create and track split tests of landing pages and email newsletters and much more. Canva You may already be familiar with this design tool.

Marketing 145

Marketing Marketing Non-Profits Nonprofits 145

Elevation

AUGUST 16, 2021

Your donation page is inarguably among the most important components of your nonprofit organization’s website. This is where future donors land when they’ve followed a link to participate in a virtual fundraiser or after they’ve navigated through your compelling nonprofit website.

Fundraising 95

Fundraising Fundraising Nonprofits 95

The Storytelling Nonprofit

APRIL 14, 2024

A solid fundraising program has diverse streams of revenue and that includes legacy giving. In the case of email, email can be used to drive traffic to the story and a legacy giving landing page. I work with clients to help them develop compelling stories that support their fundraising goals. Legacy Giving is a Long Game.

Non-Profits 52

Non-Profits Insurance Foundations Health 52

Ann Green

OCTOBER 4, 2023

Year-end fundraising season is underway. Yes, you do need to include the tax-deductible information, but do that at the end, after you impress your donors with your letter, or include it on a separate page. I like to think of the landing page, email, and what comes in the mail or by phone as the thank you journey.

Food 117

Food Retention Fundraising Fundraising 117

MNA Association

OCTOBER 9, 2023

For instance, if you’re filming a crowdfunding video to raise donations for your animal shelter, common keywords will include “animal shelter crowdfunding” or “animal shelter fundraisers.” This time-on-page metric then factors into how Google ranks your site in the search results, increasing your chances of standing out to a wider audience.

Nonprofits 52

Nonprofits Universities Ethics Associations 52

Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Open your donation process to support mobile donors so you can capture all of the people who land on your page.

Social Enterprise 130

Social Enterprise Social Enterprise Activism Advertising 130

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. A high CTR and ‘dwell time’ (that is how long someone spends reading said page) signals to search engines that your content is relevant and valuable.

Environmental 103

Environmental Nonprofits Food Values 103

Bloomerang

MAY 19, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. See 7 Steps to Getting Started with Telephone Fundraising. I hope these tips help change things for you from “Call Me Maybe” to “I Just Called to Say I Love You.” — Charity Clairity See how our donor management software can empower your fundraising strategy.

Retention 77

Retention Food Management Fundraising 77

Kivi's Nonprofit Communications Blog

APRIL 26, 2021

But engagement is much better for text than email: The click-through rate for mobile fundraising messages was 6.3% (email: 1.7%), and the click-through rate for mobile advocacy messages was 10% (email: 3.3%). Nonprofits should look at their donation landing pages. Could your landing page be a hinderance for new prospects?

Poverty 81

Poverty Marketing Marketing Communication 81

Nonprofit Tech for Good

APRIL 5, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Whether you have an events page or tournament landing page, list the tournament on your home page, or promote it in another appropriate location, be sure your nonprofit’s website includes a link back to the event site.

Marketing 77

Marketing Marketing Management Food 77