Marketing for the Modern Nonprofit

DECEMBER 21, 2023

Guest Post by Brad Dowhaniuk of 99Pledges If you’re already familiar with pledge fundraising, you may know about some of the benefits of using this method. For example, let’s say your nonprofit organized a read-a-thon and asked donors to pledge $3 for every hour their participant spends reading. Tailor your messages.

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Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? You have probably been waiting for a big donation or event to happen to post on social media for your non-profit organization. Relies mode on organic reach.

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NonProfit PRO

JULY 1, 2021

Multichannel marketing is all about choice. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is important for the simple reason that you must be where your donors are to engage with them. It is not hard to guess why.

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Nonprofit Marketing Insights by GlobalOwls

AUGUST 11, 2022

8 Ways Nonprofit Organizations Can Harness The Fundraising Power Of Twitch. Are you looking to host a Virtual Fundraising campaign for your Nonprofit? Twitch is also very useful for nonprofit organizations that are looking to raise money quickly for their charity projects. Check out why you should.

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Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 15, 2023

How writing skills can help generate more donations for a nonprofit organization Solid writing skills are necessary for growing donations for any nonprofit organization. Writing can support a nonprofit’s cause and help to generate more donations.

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NonProfit PRO

JANUARY 20, 2023

Download the Definitive Donor Retention White Paper which addresses the critical role that a donor retention program plays in helping you to meet your fundraising goals, and provides proven strategies to increase donor retention and elevate giving for your nonprofit organization, as well as insights and guidance on ow to create and maintain a sustainable (..)

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iMarketSmart

JUNE 9, 2021

SPOILER ALERT: You can’t afford not to automate your fundraising operations. First, consider why major gifts fundraisers fire their employers. The best major gift fundraisers quit because they love to interact with people. . The best major gift fundraisers quit because they love to interact with people. .

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NonProfit PRO

JANUARY 27, 2023

Download the Definitive Donor Retention White Paper which addresses the critical role that a donor retention program plays in helping you to meet your fundraising goals, and provides proven strategies to increase donor retention and elevate giving for your nonprofit organization, as well as insights and guidance on ow to create and maintain a sustainable (..)

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Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Writing an Impactful Cover Letter for Nonprofit Organizations Writing an impactful cover letter for nonprofit organizations requires careful attention to detail, customization, and a genuine passion for the cause. Research the organization thoroughly to understand their goals, initiatives, and impact.

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Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Email doesn’t have to be complicated. We want to help.

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Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. A Nonprofit Organization is different than a for-profit organization. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. .

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Get Fully Funded

MAY 13, 2022

If you’re searching to find more donors for your nonprofit and increase your incoming revenue, the Internet and your nonprofit website are great places to start. In particular, online giving is on the rise, with fundraising statistics showing that between 54% to 55% of Millienial, Gen X, and Baby Boomer donors prefer to give online.

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Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 29, 2020

A Guide to Outsourcing for Nonprofit Organizations. Are you struggling to find the right people to help you grow your Nonprofit? According to Statista information, the global market value of the outsourcing industry was about $92.5 According to the Research and Markets projections, global IT outsourcing would reach $410.2

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Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 14, 2022

Social Media Marketing Tips to Boost Your Nonprofit’s Online Presence. Social Media Marketing has proven to be one of the most effective forms of marketing. How are you using it to boost your Nonprofit’s online presence? You know what this means for your nonprofit? Check out the tips below.

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Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Let’s get started!

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NonProfit Hub

MARCH 24, 2022

At the AFP Mid-America Conference on Fundraising, Robbe Healey spoke to seven ethical dilemmas nonprofits will face. Healey is a member of the Association of Fundraising Professionals Ethics Committee, Vice President for Philanthropy for Simpson Senior Services and Founding Member of Aurora Philanthropic Consulting.

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. There’s a lot to learn from them about text marketing. The rules for opting in are different for nonprofits. The sky’s the limit!

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Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising.

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NonProfit Leadership Center

MAY 1, 2023

The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. The study looks at billions of emails and SMS messages, millions of website visits and thousands of social media posts from hundreds of nonprofits (215 in the most recent report to be exact).

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Bloomerang

JANUARY 16, 2024

As we embark on a fresh chapter, I’m excited to share some valuable insights for those of you who have recently stepped into new roles within the nonprofit fundraising sector. Learn their systems and subscriptions Familiarize yourself with the tools and platforms your organization utilizes for fundraising.

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Get Fully Funded

MARCH 6, 2023

A very common “go-to” funding idea for small nonprofits is fundraising events. Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. You can raise money with all kinds of fundraising events like parties, galas, sporting events, concerts… and the list goes on and on. BUT the flip side?

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Marketing for the Modern Nonprofit

DECEMBER 7, 2023

Guest post by Ann Fellman, Chief Marketing Officer at Bloomerang Every year, nonprofits are required to file Form 990 with the IRS to provide financial information and maintain tax-exempt status. These documents are publicly available online, but they only provide the bare bones of your organization’s financial status.

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Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ?

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Nonprofit Marketing Insights by GlobalOwls

MARCH 2, 2021

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. Many organizations are not using the web enough to promote their nonprofits. Conclusion.

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Ann Green

JANUARY 26, 2022

You most certainly should send fundraising appeals to monthly donors, but not the same ones you send to other donors. You can also ask monthly donors for an additional gift during one of your fundraising campaigns, but you MUST recognize they’re monthly donors – We really appreciate your gift of $10 a month. or even $10.00

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Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2021

With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda. This is no less true when it comes to nonprofits. In fact, social media’s low barrier to entry, ease of management, access to local and remote markets, etc.

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NonProfit PRO

OCTOBER 13, 2022

Fundraising is the biggest challenge nonprofit organizations face. One of the most effective methods of marketing for nonprofits is direct mail. . There are, however, tried-and-true methods that are essential to the success of a campaign.

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Bloomerang

MAY 16, 2023

Nonprofit organizations rely heavily on the support of their board members to achieve their missions. While many board members give freely and openly of their time and talents, getting board members to engage in fundraising can be challenging. Cultivate a better fundraising experience—for you and your donors.

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Affnetz

MARCH 14, 2024

Introduction: In today’s fast-paced world, nonprofits are constantly seeking innovative solutions to streamline their operations and amplify their impact. Traditionally, organizations have turned to established CRM ( Customer Relationship Management ) platforms like Salesforce to address these needs.

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Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. This group has begun to dominate across donor demographics, which your organization has probably seen if you’ve done a fundraising assessment recently.

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NonProfit PRO

JULY 18, 2022

Hatch has developed a platform for nonprofit organizations that leverages ethical AI to enrich donor data and predict individuals’ giving with funding from prominent investors.

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Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. Your carefully nurtured marketing efforts will yield fruitful results.

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Ann Green

APRIL 29, 2024

Is your nonprofit poised for long-term growth? Check out these future-proof nonprofit fundraising strategies based on today’s top philanthropic trends. As a nonprofit professional, you know this all too well and likely implement all kinds of cost-saving and efficiency-boosting practices into your work.

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NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides.

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iMarketSmart

JUNE 29, 2021

If you read all my previous posts (starting here) about how you can use marketing automation to raise more major and legacy gifts, you’re probably starting to see how powerful this technology can be for your nonprofit’s fundraising operations. But how can you use it so your staff can be the fundraisers they want to be ? .

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