iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments. At the heart of philanthropy is story.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

FEBRUARY 6, 2023

6] Providing value This phrasing emphasizes value. These value words include, “Ideas” “Gift opportunities” “Investment opportunities” “Conversation,” and “Proposal.” It can provide real value. Using “value” words for the proposal isn’t just a trick. Finally, a delay can increase perceived value.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

iMarketSmart

MARCH 27, 2022

But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] But fundraising world is weird.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

iMarketSmart

JANUARY 23, 2023

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before.

Finance 52

Finance Organizational Behavior Law Values 52

iMarketSmart

APRIL 4, 2022

In fundraising, a gift results when motivation overcomes cost. In fundraising, numbers can be a problem. Cost is critical for effective fundraising. In fundraising, motivation is what the donor wants. This makes for a compelling fundraising story. Fundraising story should answer. Increasing motivation helps.

Philanthropy 52

Philanthropy Sociology Finance Psychology 52